
Cancellation service n°1 in United Kingdom

GoHighLevel is a comprehensive white-label marketing and sales platform designed primarily for marketing agencies, consultants, and business owners who manage multiple clients. Originally launched in the United States, the platform has expanded significantly across the UK market, offering an all-in-one solution that combines customer relationship management (CRM), marketing automation, funnel building, appointment scheduling, and communication tools into a single dashboard.
The platform essentially allows agencies to consolidate their tech stack, replacing multiple subscriptions to services like ClickFunnels, Calendly, ActiveCampaign, and various other marketing tools. What makes GoHighLevel particularly attractive to UK agencies is its white-labelling capability, meaning you can rebrand the entire platform as your own and resell it to clients under your agency's name. This has made it incredibly popular among digital marketing agencies looking to create recurring revenue streams.
Most importantly, GoHighLevel operates on a subscription model with monthly billing cycles. The platform targets a specific niche—marketing professionals and agencies—rather than individual small business owners, which explains its relatively steep learning curve and pricing structure. Keep in mind that whilst the platform offers powerful features, many UK users find themselves cancelling because the complexity exceeds their actual needs, or because they've consolidated their client base and no longer require such extensive functionality.
The service processes payments in US dollars, though UK users can subscribe using standard payment methods. This currency consideration becomes relevant when calculating the true cost of your subscription, as exchange rate fluctuations can affect your monthly expenditure. Additionally, the platform's primary support hours align with US time zones, which has been a common frustration point for UK subscribers requiring immediate assistance.
GoHighLevel structures its pricing around three main subscription tiers, each designed for different business scales and requirements. Understanding these plans is crucial before cancelling, as your contractual obligations and cancellation rights may vary depending on which tier you've subscribed to.
| Plan Name | Monthly Price (USD) | Approximate UK Cost | Key Features |
|---|---|---|---|
| Agency Starter | $97 | £75-80 | Unlimited contacts, funnels, websites, CRM, basic automation |
| Agency Unlimited | $297 | £230-245 | Everything in Starter plus unlimited sub-accounts, white-label desktop app, rebilling |
| White Label (SaaS Mode) | $497 | £385-410 | Full white-label capabilities, custom domains, agency rebilling, priority support |
First, let's break down what you actually get with each tier. The Agency Starter account provides the core functionality most users initially sign up for: unlimited contacts, email and SMS marketing capabilities, funnel builders, website hosting, appointment scheduling, and a comprehensive CRM system. This plan allows you to manage your own business but doesn't include the ability to create separate sub-accounts for multiple clients.
Next, the Agency Unlimited plan opens up the true agency potential by allowing unlimited sub-accounts. This means you can create completely separate environments for each of your clients, each with their own branding, contacts, and campaigns. The white-label desktop application is included here, allowing clients to download what appears to be your branded software. The rebilling feature enables you to charge clients directly through the platform.
The White Label or SaaS Mode plan represents the top tier, designed for agencies wanting to fully rebrand GoHighLevel as their own proprietary software. You can use custom domains, remove all GoHighLevel branding, and essentially present the entire platform as your own product. This plan also includes priority support, which becomes particularly valuable for UK users dealing with time zone differences.
Beyond the base subscription, several additional costs frequently catch UK users by surprise. Phone numbers for SMS and calling features cost extra—typically around $2 per local number or $5 per toll-free number monthly. If you're running SMS campaigns, you'll pay per message sent, with costs varying by destination country. UK SMS messages typically cost between 1-3 cents each, which adds up quickly for high-volume campaigns.
Email sending has limits based on your plan, but if you exceed these limits, additional charges apply. Most importantly, if you've built your entire client management system around GoHighLevel and decide to cancel, you'll face potential costs for migrating data, rebuilding funnels elsewhere, and subscribing to alternative services to replace the functionality you're losing.
Through processing numerous cancellations, I've identified several recurring patterns among UK subscribers. First, many agencies overestimate their immediate need for white-label capabilities. They subscribe to higher-tier plans anticipating rapid client growth that doesn't materialise, leaving them paying for unused features. Additionally, the platform's US-centric approach means certain features work less seamlessly for UK businesses—phone number availability, SMS delivery rates to UK mobiles, and integration with UK-specific payment processors can present challenges.
The learning curve represents another significant cancellation driver. GoHighLevel offers extraordinary depth, but mastering it requires substantial time investment. Many UK agencies find themselves paying monthly fees whilst still trying to implement basic features, eventually deciding to return to simpler, more familiar tools. Currency fluctuations also play a role; when the pound weakens against the dollar, UK subscribers see their effective costs increase without any corresponding increase in value.
Understanding GoHighLevel's cancellation policy is absolutely critical before you initiate the cancellation process. The company operates on a monthly subscription model with specific terms that govern how and when you can cancel without incurring additional charges.
GoHighLevel subscriptions automatically renew on a monthly basis unless cancelled before the renewal date. Most importantly, there is no partial refund for unused time within your billing period. If you cancel on day 15 of a 30-day billing cycle, you've effectively paid for 15 days you won't use. This makes timing your cancellation strategically important—ideally, you want to cancel just before your next billing date whilst still maintaining access through your paid period.
Under UK consumer protection law, specifically the Consumer Rights Act 2015 and the Consumer Contracts Regulations 2013, you have certain rights when cancelling subscription services. However, GoHighLevel operates as a US-based company, which creates some complexity regarding which jurisdiction's laws apply. Keep in mind that whilst UK law provides strong consumer protections, enforcing these against a US company can prove challenging.
The platform's terms of service don't specify a formal notice period for cancellation, which theoretically means you can cancel at any time. However, the cancellation must be processed before your next billing cycle begins. Given potential delays in processing postal cancellations, I strongly recommend sending your cancellation notice at least 10-14 days before your next billing date. This buffer protects you against postal delays, processing time, and any potential disputes about when your cancellation was received.
Upon cancellation, GoHighLevel typically provides a grace period during which you can still access your account in read-only mode. This usually lasts until the end of your paid billing period. After this period expires, your access terminates completely. The company retains your data for a limited period—generally 30 days—during which you could theoretically reactivate your account and regain access to everything.
After this retention period, your data faces deletion. This includes all contacts, funnels, websites, email campaigns, automations, and client sub-accounts if you're on an agency plan. Most importantly, if you've been using GoHighLevel to host client websites or manage client communications, these services will cease functioning immediately when your access ends. This makes proper data backup before cancellation absolutely essential.
Standard GoHighLevel subscriptions operate month-to-month with no long-term commitment required. However, some users subscribe through special promotional offers or agency partnerships that may include minimum commitment periods—typically 3, 6, or 12 months. Check your original signup confirmation email carefully to verify whether you agreed to any minimum term.
If you did commit to a minimum period and cancel early, the company may claim you owe the remaining balance. Whether this is legally enforceable in the UK depends on various factors, including how the terms were presented, whether they comply with UK consumer protection law, and the specific wording of your agreement. In practice, US-based software companies rarely pursue UK customers for relatively small amounts, but the possibility exists.
Postal cancellation represents the most reliable, legally sound method for terminating your GoHighLevel subscription, particularly for UK customers dealing with a US-based company. Whilst it might seem old-fashioned compared to clicking a button on a website, sending a formal cancellation letter via Royal Mail Tracked or Recorded Delivery creates an indisputable paper trail that protects your interests.
First, let's address why I recommend postal cancellation over other methods, especially for a service like GoHighLevel. The platform does offer account cancellation through your dashboard settings, but I've processed cases where users reported clicking cancel, receiving confirmation messages, yet still being charged the following month. The company then claimed the cancellation wasn't properly processed or that the user had accidentally reactivated something.
A physical letter sent via Recorded Delivery provides legal proof of your cancellation request, including the exact date it was sent and received. Under UK law, this documentation can be crucial if disputes arise about billing or contract terms. Additionally, because GoHighLevel is a US company, having formal written correspondence creates a stronger legal position should you need to dispute charges with your bank or credit card provider.
Most importantly, postal cancellation forces the company to acknowledge your request formally. When you cancel online, you're relying entirely on their system working correctly. With a posted letter, you have independent proof through Royal Mail's tracking system that your cancellation was delivered to their registered address.
Your cancellation letter needs to include several critical pieces of information to be effective. Start with your full name exactly as it appears on your GoHighLevel account, along with the email address associated with your subscription. Include your account number or client ID if you have it—this typically appears on billing emails or within your account settings.
Clearly state your intention to cancel your subscription, specifying which plan you're subscribed to (Agency Starter, Agency Unlimited, or White Label). Include the date you're writing the letter and explicitly state the date from which you want the cancellation to take effect. I recommend requesting cancellation effective immediately or at the end of your current billing period, whichever provides you the most value.
Request written confirmation of your cancellation, specifying that you want this confirmation sent to both your email address and postal address. This creates an obligation for them to respond, and their failure to do so strengthens your position if billing disputes arise later. Keep your language professional and factual—there's no need to explain why you're cancelling or provide lengthy justifications.
Additionally, explicitly instruct them to cease all future billing to your payment method. If you've provided card details, mention that you're revoking authorisation for any future charges beyond your current billing period. This language becomes important if you need to dispute charges with your bank later, as it demonstrates you clearly withdrew consent for future payments.
Sending your cancellation to the correct address is absolutely critical. Many companies maintain multiple addresses for different purposes, and sending to the wrong one can delay or invalidate your cancellation. For GoHighLevel cancellations and formal correspondence, you must use their registered business address:
Always write this address clearly and completely on your envelope. Keep in mind that international post from the UK to the US typically takes 5-7 working days via Royal Mail International Tracked, though delays can occur. This transit time is precisely why I recommend sending your cancellation at least 10-14 days before your next billing date.
For UK to US post, you'll want to use Royal Mail International Tracked & Signed service, which provides both tracking and signature confirmation upon delivery. This costs approximately £7-8 for a standard letter and provides end-to-end tracking. Visit your local Post Office with your sealed, addressed envelope—don't post it in a standard postbox, as you need the tracking receipt.
The Post Office will weigh your letter, apply the correct postage, and provide you with a tracking number. Immediately photograph or scan this receipt and store it safely. You'll also receive a reference number that allows you to track your letter's progress through Royal Mail's online tracking system. Check this tracking regularly—typically, you'll see updates when the letter leaves the UK, arrives in the US, and is delivered to the recipient.
Next, keep the tracking receipt until well after your cancellation is confirmed and you've verified that no further charges have occurred. I recommend retaining this documentation for at least 6 months. If GoHighLevel claims they never received your cancellation, your tracking information provides irrefutable proof of delivery.
First, make a note in your calendar of when you posted the letter and when you expect it to arrive (typically 7-10 days later). Set a reminder to check your email for confirmation from GoHighLevel approximately 14 days after posting. If you haven't received confirmation within this timeframe, you'll need to take follow-up action.
Monitor your bank or credit card statements carefully for at least two billing cycles after your intended cancellation date. Even with proper cancellation, processing errors can occur, and you want to catch any unauthorised charges quickly. If you are charged after your cancellation should have taken effect, contact your bank immediately to dispute the charge, providing them with copies of your cancellation letter and proof of delivery.
Most importantly, before your cancellation takes effect, export all critical data from your GoHighLevel account. Download your contact lists, save copies of your funnels and email templates, export any analytics or reporting data you need, and ensure you have backups of any client information. Once your account closes, this data becomes irretrievable.
Whilst you can certainly handle postal cancellation yourself, services like Postclic streamline the entire process significantly. Postclic specialises in sending tracked cancellation letters on your behalf, handling everything from professional letter formatting to international tracked delivery. You simply provide your cancellation details through their platform, and they print, post, and track your letter, providing you with digital proof of delivery.
The service proves particularly valuable for GoHighLevel cancellations because of the international element. Rather than visiting the Post Office, paying for international tracked postage, and managing tracking numbers yourself, Postclic handles everything digitally. You receive confirmation when your letter is posted and again when it's delivered, all through their platform. The digital record they provide can be easily stored and retrieved if you need to prove your cancellation later.
Additionally, Postclic ensures your letter is formatted correctly with all necessary information, reducing the risk of your cancellation being rejected due to missing details. For busy agency owners cancelling GoHighLevel, this time-saving becomes significant—you can initiate your cancellation in minutes rather than spending time drafting letters and visiting the Post Office.
Having guided hundreds of UK users through GoHighLevel cancellations, I've gathered considerable insight into what works, what doesn't, and how to avoid common pitfalls. These tips come from real experiences of former subscribers who've successfully navigated the cancellation process.
First and most importantly, timing is everything with subscription cancellations. Because GoHighLevel doesn't offer pro-rated refunds, you want to maximise the value from your final payment. Calculate your exact billing date—this appears on your monthly invoice emails—and plan to have your cancellation letter delivered at least 5-7 days before this date. This provides a buffer for processing whilst ensuring you're not paying for another month you don't intend to use.
Several former members have reported successfully negotiating partial refunds by cancelling mid-cycle due to technical issues or unmet service expectations. Whilst this isn't guaranteed, if you've experienced significant problems with the platform, mentioning these in your cancellation letter might prompt a goodwill refund. Keep your description factual and brief—this isn't about venting frustration but documenting legitimate service failures.
If you're on an Agency Unlimited or White Label plan with active client sub-accounts, cancellation becomes more complex. Your clients will lose access when your account closes, potentially disrupting their business operations. Former agency owners recommend giving clients at least 30 days' notice before cancellation, allowing time to migrate them to alternative platforms or their own GoHighLevel accounts.
Some agencies have successfully transferred client sub-accounts to new GoHighLevel accounts owned by the clients themselves. This requires coordination with GoHighLevel support and isn't always straightforward, but it preserves the client's data and configurations. Start this process well before sending your cancellation letter—ideally 4-6 weeks in advance—as it can take time to arrange.
Despite proper cancellation procedures, some former members report being charged for additional months after cancellation. To protect yourself, consider updating your payment method to a virtual card number with a spending limit, or prepare to block the merchant with your bank if necessary. Most UK banks allow you to block specific merchants from charging your card, which provides a failsafe if GoHighLevel attempts to bill you after cancellation.
Keep in mind that blocking charges before your cancellation is properly processed could result in your account being flagged for non-payment, potentially affecting your credit or resulting in collection attempts. Only implement payment blocking after your cancellation should have taken effect and you've received confirmation, yet charges still occur.
Former members consistently emphasise the importance of thorough data backup before cancellation. GoHighLevel doesn't provide a comprehensive data export function, so you'll need to extract information manually. For contacts, export your CRM data as CSV files from each sub-account separately. Take screenshots of complex automation workflows, as these can't be exported in a format usable elsewhere.
For funnels and websites, use a website copying tool to save local copies of your pages. This preserves the design and content, though you'll need to rebuild functionality on your new platform. Export all email templates, SMS templates, and any custom values or fields you've created. This process takes several hours for established accounts, so don't leave it until the last minute.
Most UK agencies cancelling GoHighLevel migrate to one of several alternative platforms depending on their specific needs. For those who primarily needed CRM and email marketing, many return to established UK-friendly platforms like HubSpot or ActiveCampaign. Agencies focused on funnel building often move to ClickFunnels or Kartra, whilst those needing white-label capabilities explore options like Vendasta or Keap.
Interestingly, several former members report actually improving their operations after leaving GoHighLevel by using specialised tools for each function rather than one all-in-one platform. Whilst this increases the number of subscriptions to manage, it often provides better functionality in each specific area and better integration with UK-specific services and payment processors.
First, don't assume that cancelling through the dashboard is sufficient without confirming the cancellation took effect. Several former members reported clicking cancel, seeing a confirmation message, then being charged the following month because some setting or sub-account remained active. Always follow up dashboard cancellation with a formal postal letter, or use postal cancellation as your primary method.
Additionally, don't cancel your payment method before properly cancelling your subscription. Some users, frustrated with the platform, simply remove their card details or block charges, assuming this ends the subscription. In reality, this can result in your account being flagged for non-payment, potential collection attempts, and complications if you need to access your data later. Always cancel properly first, then manage payment methods afterwards if necessary.
Finally, don't neglect to cancel any add-on services separately. If you've purchased additional phone numbers, premium support packages, or other extras, these sometimes require separate cancellation from your main subscription. Review your billing history carefully to identify all charges, and specifically mention cancelling all services and add-ons in your cancellation letter.
If two weeks pass after your letter's confirmed delivery without receiving cancellation confirmation from GoHighLevel, you need to take action. First, check your spam folder thoroughly—automated confirmation emails sometimes get filtered incorrectly. Next, verify through your tracking information that your letter was definitely delivered and signed for.
If confirmed delivered but you've received no response, send a second letter via the same tracked method, referencing your original letter's date and tracking number. In this second letter, state that you consider your subscription cancelled as of your original letter's date, and that their failure to confirm doesn't negate your cancellation. This strengthens your legal position considerably if disputes arise about when cancellation took effect.
Most importantly, if you're charged after your cancellation should have taken effect, dispute the charge immediately with your bank. Provide them with copies of your cancellation letter, proof of delivery, and any other relevant documentation. UK banks generally side with customers in such disputes, particularly when you can demonstrate clear communication and proper procedures.