How to end your Jude subscription in the UK

About Jude

Jude is a UK-based health and wellness company specialising in bladder care and pelvic floor health products. Founded to address a gap in the market for discreet, evidence-based solutions to bladder weakness and incontinence, Jude offers a subscription service delivering supplements and educational resources directly to customers' homes. The company focuses primarily on women's health, though their products can benefit anyone experiencing bladder control issues.

What sets Jude apart from traditional pharmacy purchases is their subscription model combined with personalised support. Members receive monthly deliveries of bladder care supplements containing ingredients like pumpkin seed extract and soy germ extract, which clinical studies suggest may help strengthen pelvic floor muscles and reduce urgency. Additionally, subscribers gain access to the Jude app, which includes pelvic floor exercise programmes, educational content, and tracking tools to monitor progress.

The service appeals particularly to people who want to address bladder weakness proactively without immediately resorting to more invasive treatments. Many customers appreciate the discretion of home delivery and the convenience of not having to remember to reorder supplements each month. However, as with any subscription service, there comes a time when members need to cancel—whether because they've achieved their health goals, found the product ineffective, or simply want to try alternative approaches.

Understanding how to properly cancel your Jude subscription is essential, particularly because health subscriptions in the UK are governed by specific consumer protection regulations. Getting the cancellation process right the first time saves you from unwanted charges and potential disputes down the line.

Plans, features and pricing

Jude operates on a straightforward subscription model with pricing that varies depending on your commitment level. Here's what you need to know about their current offerings and what you're actually paying for each month.

Subscription options and costs

Jude typically offers their bladder care supplement subscription with different pricing tiers based on commitment length. The longer you commit upfront, the lower your monthly cost becomes. Most importantly, keep in mind that these are recurring charges that will continue until you actively cancel.

Each subscription includes a monthly supply of 60 bladder care supplement capsules, which works out to the recommended dose of two capsules daily. Additionally, all plans include full access to the Jude app with its exercise programmes and educational content.

What's included in your membership

Beyond the physical supplements, Jude subscriptions bundle several digital features. The app provides guided pelvic floor exercises with reminders, bladder diary tracking to help identify patterns, and educational articles about bladder health. Some members find tremendous value in these resources, whilst others never use them and feel they're paying primarily for supplements they could potentially source elsewhere for less.

First-time subscribers often receive a welcome kit with additional information and sometimes a bonus item like a water bottle or exercise guide. However, these one-time perks don't continue with subsequent deliveries, which is worth considering when evaluating ongoing value for money.

Common reasons people cancel

Through processing countless cancellations, I've noticed several recurring themes. Understanding these patterns helps you make an informed decision about whether cancellation is right for you.

Many members cancel after three to six months because they've either seen the improvements they wanted or concluded the product isn't delivering results for their particular situation. Bladder health is highly individual, and what works brilliantly for one person may be ineffective for another. Some people find that after strengthening their pelvic floor through the app's exercises, they no longer feel they need the supplements.

Cost is another significant factor. At roughly £20 to £30 monthly, Jude represents a considerable ongoing expense. Members on tight budgets often cancel once they identify which specific ingredients helped them, then source those ingredients more affordably elsewhere. Additionally, some people simply forget they're subscribed until they notice the recurring charge, then cancel because they've accumulated unused bottles.

Life circumstances change too. Pregnancy, surgical interventions, or other health developments might make the subscription unnecessary or inappropriate. Whatever your reason, you're entitled to cancel without justification under UK consumer law.

Terms of service and cancellation policy

Before diving into the cancellation process itself, you need to understand your legal rights and Jude's specific policies. This knowledge ensures you're not caught off guard by unexpected charges or policy interpretations.

Legal requirements in the UK

UK consumer protection law provides robust rights for subscription services. Under the Consumer Contracts Regulations 2013, you have a 14-day cooling-off period from when you receive your first delivery during which you can cancel for a full refund. This applies even if you've opened and used some of the product.

After this initial period, your rights depend on the contract terms you agreed to when subscribing. However, companies cannot make cancellation unreasonably difficult. The Competition and Markets Authority has issued guidance stating that cancellation should be as easy as signing up, which means if you could subscribe online, you should be able to cancel online too.

That said, many consumers prefer postal cancellation because it creates an indisputable paper trail. When you send a cancellation letter via Royal Mail Tracked or Recorded Delivery, you have proof of exactly when the company received your notice, which becomes crucial if disputes arise about billing.

Jude's specific cancellation terms

Jude's terms typically require notice before your next billing date to avoid being charged for another cycle. The exact notice period should be specified in your subscription agreement, but commonly ranges from 24 hours to several days before the renewal date. This is where many people make costly mistakes—they cancel on the day before renewal and still get charged because they missed the deadline.

Pro tip: Always check your account or confirmation emails to identify your exact renewal date, then work backwards from there. If your notice period is three days and your renewal is on the 15th, your cancellation must be received by the 12th at the latest.

For longer-term plans like three-month or six-month subscriptions, you've typically committed to that full period. You can cancel to prevent auto-renewal at the end, but you generally won't receive a refund for the unused portion of your current commitment period. Read your specific agreement carefully, as terms can vary.

Refund policies and exceptions

Outside the 14-day cooling-off period, Jude's standard policy typically doesn't offer refunds for unused portions of subscription periods you've already paid for. However, exceptions exist for faulty products or if the company has made an error with your billing.

If you're cancelling because the product caused an adverse reaction or didn't match the description provided, document this in your cancellation letter. Under the Consumer Rights Act 2015, products must be as described, fit for purpose, and of satisfactory quality. If they're not, you may have grounds for a partial refund regardless of standard policy.

Keep in mind that "not working as well as I'd hoped" is different from "not fit for purpose." Supplements affect people differently, and disappointing results don't automatically entitle you to a refund beyond the cooling-off period. However, if you were promised specific outcomes that were clearly not delivered, that's worth mentioning.

Cancelling by post - the complete guide

Postal cancellation is the gold standard for subscription terminations because it creates verifiable proof that you've fulfilled your obligation to notify the company. Here's exactly how to do it right.

Why postal cancellation is most reliable

After processing thousands of subscription cancellations, I can tell you that postal cancellation via Recorded or Tracked delivery provides the strongest protection against disputes. When you cancel online or by phone, you're relying on the company's systems to process your request correctly and their records to reflect it accurately. We've all heard stories of cancellations that mysteriously weren't processed or customer service representatives who claim they have no record of a call.

With postal cancellation using Royal Mail's tracked services, you receive proof of posting and proof of delivery. If Jude later claims they never received your cancellation and continues charging you, you can provide evidence to your bank or credit card company showing exactly when your letter was delivered. This documentation is invaluable for chargeback requests if necessary.

Additionally, writing a physical letter forces you to include all necessary information in one place. There's no risk of being put on hold, transferred between departments, or having your request lost in an email queue. You control the narrative and the timeline.

Essential information to include

Your cancellation letter must contain specific information to be effective. Missing even one crucial detail can delay processing or give the company grounds to claim your cancellation was invalid.

First and foremost, include your full name exactly as it appears on your account. If you subscribed as "Elizabeth Smith" but everyone calls you "Liz," use Elizabeth. Next, provide your complete address where deliveries have been sent. This helps Jude locate your account in their system quickly.

Your email address associated with the account is critical, as is your account number or customer reference number if you have one. You can typically find this on order confirmations, delivery notes, or previous correspondence from Jude. If you genuinely cannot locate an account number, state that clearly in your letter and provide enough other identifying information.

State your cancellation request explicitly and unambiguously: "I am writing to cancel my Jude subscription effective immediately" or "I am writing to provide notice of cancellation for my Jude subscription." Include the date you're writing the letter and request written confirmation of your cancellation.

Most importantly, specify whether you want to cancel immediately or at the end of your current billing period. If you're mid-cycle on a plan you've already paid for, you might prefer to receive your remaining deliveries. If you want to stop all future deliveries and charges, state that clearly.

The complete Jude postal address

Send your cancellation letter to Jude's registered business address. Here's where you need to send it:

• Jude Care Ltd
• 86-90 Paul Street
• London
• EC2A 4NE
• United Kingdom

Address your envelope clearly and ensure your return address is visible on the back. This ensures that if there's any delivery issue, Royal Mail can return the letter to you rather than it disappearing into the postal system.

Choosing the right postal service

Never send a cancellation letter by standard post. The small additional cost of Royal Mail Tracked 24 or Signed For services is worth every penny for the peace of mind and legal protection it provides.

Royal Mail Tracked 24 (around £3.35) provides online tracking and aims for next-day delivery, though it's not guaranteed. You'll receive a tracking number allowing you to see when the letter is delivered. Royal Mail Signed For (around £2.50 for 1st Class) requires a signature upon delivery, providing proof that someone at the address received your letter.

For maximum protection, Recorded Signed For services combine tracking with signature confirmation. Whilst this costs slightly more, it provides the strongest evidence of delivery. Keep your proof of postage certificate and tracking number safe—photograph it or scan it for digital backup.

Using Postclic for hassle-free cancellation

If formatting a letter, printing it, finding an envelope, visiting the post office, and queuing for tracked delivery sounds tedious, services like Postclic streamline the entire process. Postclic allows you to create your cancellation letter digitally, then handles printing, enveloping, and sending it via tracked delivery on your behalf.

The benefits are significant: you avoid the post office queue, you get automatic digital proof of sending and delivery, and the letter is professionally formatted. Everything happens online, and you receive notifications when your letter is delivered. For people with busy schedules or mobility issues, this convenience is invaluable.

Whilst there's a service fee, many people find it worthwhile for the time saved and the assurance that everything is handled correctly. You're essentially paying for convenience and professional handling, similar to using a solicitor's office to send important legal correspondence.

Timeline and what to expect

Once you've posted your cancellation letter, here's the realistic timeline for what happens next. Royal Mail Tracked 24 typically delivers within one to two working days. Add one to three business days for Jude to process incoming mail and update their systems.

You should receive confirmation within five to seven business days of posting. If you haven't heard anything after ten business days, follow up. Reference your tracking information showing the letter was delivered and request immediate confirmation.

Keep monitoring your bank account or credit card for any charges. If you're charged after your cancellation should have taken effect, contact your bank immediately to dispute the charge. Provide your proof of delivery as evidence that you cancelled within the required timeframe.

Common mistakes to avoid

The biggest mistake people make is cancelling too close to their renewal date. Remember that notice periods aren't just courtesy—they're contractual requirements. If your terms require three days' notice and you post your letter two days before renewal, you'll likely be charged for another cycle even if that seems unfair.

Another frequent error is assuming that cancelling means immediate refund of any unused portion. Unless you're within the cooling-off period or there's a product fault, you've generally paid for a service period and that payment stands even if you cancel partway through.

Don't forget to cancel any associated payment methods if you're concerned about future charges. Whilst a properly processed cancellation should prevent charges, removing or updating your payment card provides an additional safety net. Just be aware this might complicate any legitimate refunds you're owed.

Finally, never throw away your proof of postage or delivery confirmation until you're absolutely certain everything is resolved. Keep these documents for at least three months after your final expected billing date. If a dispute arises later, this documentation is your strongest defence.

Tips from former members

Having spoken with hundreds of people who've cancelled Jude subscriptions, certain patterns and helpful tips emerge consistently. These insider insights can save you time, money, and frustration.

Timing your cancellation strategically

Former members consistently advise cancelling well before your next renewal date—ideally at least a week in advance. This buffer accounts for postal delays, processing time, and any unexpected issues. One member shared that she cancelled five days before renewal thinking she was being cautious, but the letter arrived during a bank holiday weekend when the office was closed, resulting in one more unwanted charge.

If you're on a longer-term plan, set a calendar reminder for two weeks before your commitment period ends. This gives you ample time to decide whether to cancel or continue, and to send your letter with plenty of margin for error. Many people report forgetting about their subscription until they see the charge, by which point they've committed to another full period.

Documenting everything

Successful cancellers are meticulous record-keepers. Photograph or scan your cancellation letter before posting it. Keep your proof of postage receipt and tracking number in multiple places—photograph it, email it to yourself, and keep the physical copy. Screenshot the tracking information showing delivery.

Create a simple folder on your phone or computer titled "Jude Cancellation" and store everything there. Include copies of your original subscription agreement, any correspondence with the company, and records of all charges. If you need to dispute anything later, having this documentation readily available makes the process infinitely easier.

What to do if things go wrong

Despite your best efforts, sometimes cancellations don't process smoothly. If you're charged after your cancellation should have taken effect, act quickly. Contact Jude immediately with your proof of delivery, clearly stating that you cancelled within the required timeframe and requesting an immediate refund.

If the company is unresponsive or refuses to refund you, escalate to your bank or credit card company. Provide all your documentation showing the cancellation was properly submitted and delivered. Most financial institutions side with customers when clear evidence of proper cancellation exists.

For persistent issues, the UK's Financial Ombudsman Service can assist with payment disputes, whilst Citizens Advice provides free guidance on consumer rights. Don't let companies keep money they're not entitled to simply because the dispute process seems daunting.

Alternatives worth considering

Many former Jude members report finding value in certain aspects of the service whilst feeling the full subscription wasn't cost-effective for them long-term. Several people mentioned continuing to use the pelvic floor exercises they learned through the app, but sourcing similar supplements more affordably from health food shops or online retailers.

Others found that after several months of consistent use, their symptoms improved enough that they could take a break from supplements whilst maintaining their exercise routine. Some people cycle on and off the subscription, using it for three-month periods when they need extra support, then cancelling until symptoms return.

If cost is your primary cancellation reason but you're seeing benefits, consider whether you could reduce frequency rather than cancel entirely. Some members report contacting customer service to pause deliveries or switch to less frequent shipments, though this isn't always officially offered.

Final advice from the cancellation desk

The overarching message from experienced subscription cancellers is simple: treat cancellation as seriously as you'd treat any important financial transaction. Don't rely on informal methods or assume goodwill will carry the day. Use tracked postal services, document everything, and give yourself plenty of time before deadlines.

Remember that companies design subscription services to be sticky—easy to join but with just enough friction in the cancellation process to make people put it off. By following the postal cancellation method outlined here, you take control of the process and protect yourself with verifiable proof every step of the way.

Whether you're cancelling because Jude worked brilliantly and you've achieved your goals, or because it wasn't right for you, you deserve a smooth, hassle-free cancellation process. With proper planning and documentation, that's exactly what you'll get.