Ending your More membership made easy

What is More

More is a popular retail membership programme operated by Morrisons, one of the UK's largest supermarket chains. Launched to replace the previous My Morrisons loyalty scheme, More offers members the opportunity to earn points on their shopping, access exclusive discounts, and receive personalised offers tailored to their purchasing habits. The programme is completely free to join and has attracted millions of members across the United Kingdom since its introduction.

As someone who has processed countless membership cancellations over the years, I can tell you that More operates differently from traditional paid subscription services. It functions as a points-based loyalty card rather than a fee-charging membership. However, many people still wish to cancel or close their accounts for various reasons, including concerns about data privacy, receiving too many marketing emails, or simply no longer shopping at Morrisons regularly enough to make the membership worthwhile.

The More card works by scanning at checkout whenever you shop at Morrisons stores or online. Members accumulate points based on their spending, which can then be converted into vouchers to use on future purchases. Additionally, the programme analyses your shopping patterns to send targeted offers and discounts directly to your account. Whilst this personalisation appeals to many shoppers, others find it intrusive or unnecessary, prompting them to seek cancellation.

Most importantly, understanding what More actually is helps clarify why the cancellation process differs from typical subscription services. Since there are no monthly fees or contractual obligations, the process is generally straightforward. However, documenting your cancellation request properly remains essential, particularly if you want to ensure your personal data is handled according to your wishes and GDPR requirements.

Plans, features and pricing

Unlike many membership programmes, More operates on a completely free model with no subscription tiers or premium levels. This simplicity is part of its appeal, but it also means there are no complex pricing structures to navigate when considering cancellation. Let me break down exactly what you get with More membership and why some people ultimately decide it's not for them.

Standard membership benefits

Every More member receives the same core benefits without any payment required. The primary feature is the points accumulation system, where you earn points on eligible purchases throughout Morrisons stores. These points convert into vouchers that provide genuine savings on your shopping bills. Additionally, members gain access to exclusive discounts on selected products, early notification of special promotions, and personalised offers based on their shopping history.

The programme also includes access to the More app and online account management, where you can track your points balance, browse available offers, and manage your communication preferences. Birthday treats and seasonal bonuses occasionally appear for active members, adding extra value throughout the year. From my experience processing cancellations, most people appreciate these benefits initially but later find the constant marketing communications outweigh the savings they actually achieve.

What More costs members

Keep in mind that whilst the membership itself costs nothing financially, there is a "cost" in terms of your personal data and privacy. More collects detailed information about your shopping habits, preferences, and purchasing patterns. This data enables the personalised offers but also means Morrisons holds substantial information about you. For privacy-conscious individuals, this represents the real cost of membership, which is why many people I've assisted have chosen to cancel despite the free nature of the programme.

Why members decide to cancel

Through handling thousands of membership terminations, I've identified several common reasons people cancel their More accounts. The most frequent complaint involves excessive marketing emails and app notifications that members find overwhelming. Even after adjusting communication preferences, some people report still receiving more messages than they desire.

Privacy concerns rank as the second most common cancellation reason. With growing awareness about data protection and how retailers use customer information, many individuals prefer to shop without having their purchases tracked and analysed. Some people simply change their shopping habits and no longer frequent Morrisons regularly enough to accumulate meaningful points. Others move house to areas without convenient Morrisons locations, making the membership redundant.

Additionally, I've encountered members who cancel after negative customer service experiences or disputes about points not being credited correctly. A smaller percentage cancel due to decluttering efforts, wanting to reduce the number of loyalty cards and memberships they maintain. Whatever your reason, documenting it clearly in your cancellation request can prove helpful, particularly if you're cancelling due to data privacy concerns and want to ensure proper handling of your information.

Terms of service and cancellation policy

Understanding the official terms governing More membership is crucial before initiating cancellation. Morrisons maintains specific policies about how accounts operate, what happens to accumulated points, and the proper procedures for closing your membership. Let me walk you through the key points that directly impact your cancellation process.

Membership terms and conditions

The More programme operates under terms and conditions that all members agree to when joining. These terms specify that membership is free and can be cancelled at any time without penalty or fee. However, the terms also clearly state that upon cancellation, any accumulated points in your account will be forfeited immediately. This represents a critical consideration if you've built up a substantial points balance.

Most importantly, the terms address data retention and usage. When you cancel, Morrisons must handle your personal data according to GDPR requirements, but they may retain certain information for legitimate business purposes such as fraud prevention or legal compliance. The terms specify that marketing communications should cease following cancellation, though processing times may mean you receive a few additional messages during the transition period.

From my experience, many members overlook the points forfeiture clause and later express frustration about losing their accumulated balance. I always recommend checking your points total before cancelling and either using them for a final shop or accepting that you'll lose them as part of the cancellation trade-off. Attempting to use points after submitting a cancellation request can create complications, so timing matters significantly.

Notice periods and legal requirements

Unlike subscription services with contractual notice periods, More membership can be cancelled with immediate effect. There's no requirement to provide thirty days notice or wait until a specific renewal date. However, practical processing times mean your account won't close instantly the moment your cancellation letter arrives.

Under UK consumer protection law and GDPR regulations, companies must process cancellation requests within a reasonable timeframe. For loyalty programmes like More, this typically means your account should be closed within thirty days of your written request being received. Keep in mind that "received" means when Morrisons actually gets your letter, not when you post it, which is why using tracked delivery methods becomes so important.

The Data Protection Act 2018 and UK GDPR give you specific rights regarding your personal information. When cancelling, you can request that Morrisons delete all personal data they hold about you, subject to certain legal exceptions. Including this request in your cancellation letter ensures it's processed alongside the membership closure. However, be aware that some data may be retained for up to six years for accounting and legal compliance purposes.

What happens to your data after cancellation

This question comes up in nearly every cancellation consultation I conduct. After closing your More account, Morrisons should cease using your data for marketing purposes and stop analysing your shopping patterns for personalised offers. However, complete data deletion is more complex than many people assume.

Transaction records may be retained for accounting and tax purposes, typically for six years as required by UK law. Information related to fraud prevention or legal disputes might also be kept longer. If you've made complaints or had customer service interactions, those records may remain on file. The key distinction is between data retention for legitimate purposes versus continued marketing use, which should stop following cancellation.

I always advise members to explicitly state in their cancellation letter if they want their data deleted to the fullest extent legally possible. This creates a clear record of your wishes and ensures Morrisons treats your request as both a membership cancellation and a data deletion request under GDPR Article 17, the "right to erasure." Without this explicit statement, companies may retain more information than necessary simply because they weren't asked to delete it.

Cancelling by post - the complete guide

After processing thousands of membership cancellations, I can tell you with absolute certainty that postal cancellation remains the most reliable method for closing your More account. Whilst it might seem old-fashioned in our digital age, sending a physical letter creates an undeniable paper trail that protects your interests and ensures your request cannot be overlooked or disputed.

Why postal cancellation is your best option

Many people initially question why they should bother with posting a letter when surely there must be an online option. Here's the reality: postal cancellation provides documentary evidence that you've made a formal request. If any disputes arise about whether you cancelled, when you cancelled, or what specific requests you made regarding your data, you have proof of delivery and can reference the exact content of your letter.

Phone cancellations rely on customer service representatives correctly recording your request and following through with the necessary actions. I've seen countless cases where verbal cancellation requests were mishandled, forgotten, or incorrectly processed. Online account closure options, where they exist, often lack clear confirmation and can fail due to technical glitches. Additionally, some companies make online cancellation deliberately difficult to find or complete.

Postal cancellation forces the company to handle a physical document that must be logged, processed, and actioned. When you use Recorded Delivery or a tracked service, you gain proof that your letter reached its destination. This evidence becomes invaluable if you later discover your account wasn't closed properly or if you continue receiving marketing communications months after cancellation.

Most importantly, a written letter allows you to clearly articulate all your requests in one document. You can specify that you want your membership cancelled, your data deleted to the fullest extent possible, and all marketing communications stopped. You can reference specific GDPR rights and set clear expectations about response times. This level of detail and formality is difficult to achieve through other cancellation methods.

Preparing your cancellation letter

Before putting pen to paper or fingers to keyboard, gather all relevant information about your More membership. You'll need your More card number, which appears on your physical card or in the app. Having your registered name and address exactly as they appear on your account prevents any confusion about whose membership you're cancelling. If you've moved house since joining, include both your current address and the address registered to your account.

Your letter should be clear, concise, and professional in tone. Start by stating your intention to cancel your More membership immediately. Include your full name, address, and More card number to ensure accurate identification of your account. Specify that you want all marketing communications stopped and, if desired, request deletion of your personal data under GDPR regulations.

Keep in mind that you don't need to provide reasons for cancelling, though you may choose to include them if you wish. If you've experienced specific problems that prompted your cancellation, mentioning them creates a record but isn't mandatory. Request written confirmation of your cancellation and specify how you'd like to receive it, whether by post or email.

Date your letter clearly and keep a copy for your records. This copy becomes crucial if you need to follow up or prove when you submitted your cancellation request. I recommend taking a photograph of the completed letter before sealing the envelope, providing an additional backup of exactly what you sent.

The correct postal address for cancellation

Sending your cancellation letter to the correct address is absolutely critical. An incorrectly addressed letter will delay processing or potentially never reach the right department. For More membership cancellations, send your letter to the Morrisons customer service team at their head office:

• Morrisons Customer Services
• Hilmore House
• Gain Lane
• Bradford
• West Yorkshire
• BD3 7DL

Double-check this address before posting to avoid delays. Address your envelope clearly and legibly, using capital letters for the postcode. I've seen cancellation requests delayed by weeks simply because poor handwriting caused postal sorting issues.

Choosing the right postal service

Never send a cancellation letter by standard post without tracking. The small additional cost of Royal Mail Signed For or Recorded Delivery provides enormous peace of mind and legal protection. These services give you proof of postage and confirmation when your letter is delivered, creating an indisputable record that Morrisons received your cancellation request.

Royal Mail Signed For (formerly Recorded Delivery) costs approximately £2.50 on top of standard postage and provides a signature upon delivery. You receive a reference number for tracking and can verify online when your letter arrived. This service offers compensation up to £50 if your letter is lost, though the real value lies in the proof of delivery rather than the compensation.

Special Delivery Guaranteed provides next-day delivery with full tracking and compensation up to £500 or £2,500 depending on the service level chosen. Whilst this represents overkill for most cancellation letters, some people prefer the certainty of guaranteed next-day delivery, particularly if they're working to tight deadlines or have had previous issues with the company.

Keep your proof of postage receipt in a safe place. This small slip of paper represents your evidence that you sent a cancellation request and when it was delivered. If you need to follow up about your cancellation or dispute whether your request was received, this receipt becomes your most important document.

Using services like Postclic

For those who want the security of postal cancellation without the hassle of printing, addressing, and posting letters themselves, services like Postclic offer a modern solution. Postclic allows you to compose your cancellation letter online, and they handle the printing, enveloping, and posting on your behalf using tracked delivery services.

The benefits include saving time on trips to the post office, automatic digital proof of your letter's content and delivery, and professional formatting that ensures your letter looks polished and official. For people with mobility issues, busy schedules, or those who simply dislike administrative tasks, this approach removes friction from the cancellation process whilst maintaining all the legal protections of postal cancellation.

Additionally, Postclic keeps digital records of exactly what you sent and when, eliminating the need to photograph letters or file paper copies. If you need to reference your cancellation request months later, you can access it instantly rather than searching through filing cabinets. The service typically costs less than £5 including tracked postage, representing reasonable value for the convenience and peace of mind provided.

Timeline and what to expect

After posting your cancellation letter, expect the following timeline. Your letter should arrive at Morrisons within one to three business days if using tracked services. Upon receipt, the customer service team typically takes five to ten business days to process cancellation requests, though this can extend during busy periods.

You should receive written confirmation of your cancellation within two to three weeks of posting your letter. This confirmation might arrive by post or email depending on what you requested. If you haven't received confirmation within four weeks, follow up with another letter referencing your original cancellation request and including the tracked delivery reference number.

Marketing communications should cease within thirty days of your cancellation being processed, though you might receive a few additional messages during the transition period due to pre-scheduled campaigns. If marketing continues beyond six weeks after your confirmed cancellation, this represents a breach of your cancellation request and potentially GDPR regulations.

Your More card will stop working once cancellation is processed, so don't attempt to use it after sending your cancellation letter. Any points in your account will be forfeited immediately upon cancellation. If you have significant points to use, do so before posting your cancellation letter, as you cannot reverse the cancellation to reclaim lost points.

Common mistakes to avoid

Through my years processing cancellations, I've seen people make the same mistakes repeatedly. The most common error is forgetting to include their More card number, which delays processing whilst customer service attempts to identify the correct account. Always include this number prominently in your letter.

Another frequent mistake involves sending cancellation letters to individual store addresses rather than the head office customer service department. Store staff cannot process membership cancellations and must forward letters to head office, adding unnecessary delays. Always use the official customer service address provided earlier.

Some people send their cancellation by standard untracked post to save money, then have no proof their letter arrived when the company claims they never received it. The few pounds saved on tracked postage isn't worth the potential headaches and extended cancellation process that results from having no proof of delivery.

Keep in mind that vague language in cancellation letters can cause confusion. Phrases like "I'm thinking about cancelling" or "I'd like information about cancellation" don't constitute clear cancellation requests. State explicitly "I am cancelling my More membership effective immediately" to avoid any ambiguity about your intentions.

Finally, many people forget to keep copies of their cancellation letter and proof of postage. Without these records, you have no evidence of what you requested or when if disputes arise. Always maintain complete documentation of your cancellation process from start to finish.

Tips from former members

Having worked with thousands of people through the membership cancellation process, I've gathered valuable insights from former More members about their experiences. These practical tips can help you navigate cancellation more smoothly and avoid the pitfalls others have encountered.

Use your points before cancelling

This advice comes up repeatedly from former members who learned the hard way. One person I assisted had accumulated over £40 worth of points but cancelled without using them, assuming they could complete one final shop. Once cancellation is processed, those points vanish permanently with no possibility of recovery. If you have any significant points balance, use it completely before posting your cancellation letter.

Some savvy former members recommend doing a large shop to use all your points, then immediately posting your cancellation letter the same day. This approach maximises the value you extract from the membership whilst ensuring you don't continue receiving marketing communications for months whilst slowly using up points. Plan ahead and make your final points-spending shop count.

Take screenshots of your account

Before cancelling, log into your More account online or via the app and take screenshots of your account details, points balance, and any active offers or disputes. Several former members reported needing this information later when following up about their cancellation or resolving final issues. Once your account closes, you lose access to this information permanently.

Additionally, screenshot any correspondence you've had with customer service about problems or complaints. If your cancellation relates to unresolved issues, having this documentation supports your case and provides evidence if you need to escalate matters later. Digital records are easy to create and store but impossible to retrieve once your account no longer exists.

Check your email preferences immediately

Many former members report that whilst their More membership was cancelled successfully, they continued receiving marketing emails for months afterwards because email preferences are managed separately from membership status. Before cancelling, log into your account and unsubscribe from all marketing communications. Then include a clear statement in your cancellation letter that you want to be removed from all mailing lists.

If you continue receiving marketing emails after cancellation, each message should include an unsubscribe link. Use it immediately rather than assuming the emails will stop automatically. If marketing continues beyond six weeks after confirmed cancellation despite unsubscribing, file a formal complaint citing GDPR violations and your right to stop receiving marketing communications.

Document everything thoroughly

Former members who had smooth cancellation experiences almost universally emphasised the importance of documentation. Keep your proof of postage receipt, copies of your cancellation letter, screenshots of your account before cancellation, and any confirmation received from Morrisons. Create a dedicated folder, physical or digital, containing all cancellation-related documents.

One person I worked with needed to prove they'd cancelled their membership when they were incorrectly charged for a promotion that was supposed to be member-only pricing. Because they had complete documentation of their cancellation including proof of delivery from three months prior, they quickly resolved the issue. Without that documentation, proving their membership had been cancelled would have been nearly impossible.

Be patient but persistent

Most cancellations process smoothly within the expected timeframe, but some require follow-up. Former members advise giving Morrisons the full four weeks to process your cancellation and send confirmation before following up. However, if four weeks pass without confirmation, send a second letter immediately rather than waiting longer.

Your follow-up letter should reference your original cancellation request, include the tracked delivery reference number proving it was received, and state that you expect confirmation within seven days. This polite but firm approach typically prompts action. If you still receive no response after your second letter, escalate by filing a complaint through Morrisons' official complaints procedure.

Consider the timing of your cancellation

Several former members mentioned wishing they'd timed their cancellation more strategically. If you have points to use, check for upcoming promotions or special offers that might allow you to extract more value before cancelling. Conversely, if you're cancelling primarily due to privacy concerns or overwhelming marketing, there's no benefit to delaying.

Keep in mind that cancelling during busy retail periods like Christmas might result in longer processing times as customer service teams handle increased volumes. If you're working to a specific deadline, such as moving house or switching to a competitor, factor in potential delays and send your cancellation letter earlier than you think necessary.

Don't let guilt influence your decision

Surprisingly, many people I've assisted expressed feeling guilty about cancelling a free membership, as though they were somehow being ungrateful or difficult. Former members emphasise that you have absolutely no obligation to maintain a membership you no longer want, regardless of whether it costs money. Your data and privacy have value, and you're entitled to protect them by cancelling services you don't wish to use.

Companies design loyalty programmes to benefit themselves through data collection and encouraging repeat business. Whilst members receive perks, the primary beneficiary is the retailer. You don't owe Morrisons continued membership, and you shouldn't feel bad about exercising your right to cancel at any time for any reason.

Verify cancellation before assuming it's complete

The final tip from experienced former members is to actively verify your cancellation rather than assuming it happened because you sent a letter. Try logging into your More account online six weeks after posting your cancellation letter. If you can still access it, your cancellation wasn't processed correctly and you need to follow up immediately.

Additionally, attempt to use your More card at a Morrisons checkout about a month after your expected cancellation date. If the card still scans and accumulates points, your membership remains active despite your cancellation request. This discovery prompts immediate follow-up and ensures you don't continue having your shopping tracked when you believed your membership was closed.

Following these practical tips from people who've successfully navigated the cancellation process will help you avoid common pitfalls and ensure your More membership closes smoothly. Remember that whilst the process should be straightforward, maintaining thorough documentation and following up when necessary protects your interests and ensures your cancellation request is honoured promptly and completely.