Ending your NOW membership made easy

About NOW

NOW, formerly known as NOW TV, is a flexible streaming service operated by Sky UK Limited. This means you can access premium entertainment content without committing to a long-term contract. The service provides access to Sky's extensive content library, including live sports, blockbuster movies, popular entertainment shows, and children's programming. As a result, it has become one of the UK's most popular alternatives to traditional satellite television subscriptions.

The platform operates on a membership basis where you can choose from different passes depending on your viewing preferences. Therefore, you only pay for the content you actually want to watch. This flexibility appeals to many consumers who want quality entertainment without the restrictions of lengthy contracts. In practice, NOW allows you to stream content across multiple devices including smart TVs, tablets, smartphones, and gaming consoles.

Sky UK Limited, the company behind NOW, is registered in England and Wales. The service has evolved significantly since its launch, adapting to changing consumer preferences for on-demand content. As a consumer rights specialist, I frequently assist customers who need to understand their cancellation rights with NOW. This means knowing exactly how to protect yourself when ending your subscription is essential.

Understanding your rights as a NOW customer is crucial before you begin the cancellation process. The Consumer Rights Act 2015 and Consumer Contracts Regulations 2013 provide you with specific protections. Therefore, you have legal backing when you decide to cancel your membership for any reason.

Subscription plans and pricing

NOW offers several membership passes that cater to different entertainment needs. This means you can select exactly what suits your viewing habits. The pricing structure is designed to be flexible, allowing you to add or remove passes as your preferences change. As a result, understanding what you're paying for is the first step in making informed cancellation decisions.

Current membership options

The service provides distinct passes for different content categories. Therefore, you might hold multiple passes simultaneously or just one. Each pass operates independently with its own billing cycle. This means you need to consider each pass separately when planning your cancellation.

Promotional offers and contract periods

NOW frequently offers discounted rates for new customers or special promotional periods. This means you might have signed up at a reduced price with specific terms attached. As a result, some customers find themselves locked into offer periods that require notice for cancellation. In practice, these promotional terms can affect when your cancellation becomes effective.

Standard monthly passes typically renew automatically each month. Therefore, you can cancel at any time, but you need to provide proper notice. Some customers purchase discounted passes that cover three, six, or twelve months. This means these passes have different cancellation terms compared to standard monthly memberships. Understanding which type of pass you hold is essential for determining your cancellation rights.

Boost add-ons and additional charges

Beyond the basic passes, NOW offers Boost add-ons that enhance your viewing experience. These include features like removing advertisements, streaming on additional devices simultaneously, and accessing Full HD quality. Therefore, your total monthly cost might be higher than the base pass price. This means you should review all active subscriptions and add-ons before cancelling to ensure you account for everything.

Cancellation terms and conditions

Your rights regarding cancellation depend on several factors including when you subscribed, which type of pass you hold, and whether you're within any promotional period. As a consumer rights specialist, I always emphasize that understanding these terms protects you from unexpected charges. Therefore, let me explain exactly what you're entitled to under UK law.

Legal requirements in the UK

The Consumer Contracts Regulations 2013 give you a 14-day cooling-off period for online purchases. This means if you subscribed to NOW within the last 14 days, you have an automatic right to cancel and receive a full refund. As a result, you don't need to provide any reason for cancellation during this period. In practice, this protection applies whether you purchased a monthly pass or a longer-term discounted membership.

After the cooling-off period expires, your cancellation rights depend on your specific membership terms. Therefore, monthly rolling memberships can typically be cancelled at any time with notice. However, if you purchased a discounted multi-month pass, different terms may apply. This means you need to check your original purchase confirmation to understand your specific situation.

Notice periods and billing cycles

NOW typically requires notice before your next billing date to avoid charges for the following month. This means you should cancel well before your renewal date. As a result, many customers choose to cancel immediately after their current period begins to ensure they have maximum time for the cancellation to process. In practice, giving at least 7-10 days notice before your next billing date is advisable.

Understanding your refund rights

Generally, NOW does not provide refunds for partial months of service already paid for. This means if you cancel mid-month, you typically retain access until the end of your current billing period without receiving money back. Therefore, timing your cancellation strategically ensures you get full value from what you've already paid. As a result, I always advise clients to cancel shortly after their billing date rather than just before.

However, exceptions exist under consumer protection law. If NOW has breached contract terms or failed to provide the service as described, you may have grounds for a partial refund. This means keeping records of any service issues, outages, or problems is important. In practice, documenting these issues strengthens your position if you need to pursue a refund claim.

Automatic renewal and your rights

NOW memberships renew automatically unless you actively cancel. Therefore, you must take action to stop future charges. The Consumer Rights Act 2015 requires companies to remind customers about upcoming renewals for contracts over one year. This means for shorter memberships, you're responsible for remembering your renewal dates. As a result, setting calendar reminders helps prevent unwanted charges.

How to cancel NOW by post

Cancelling by post provides the most reliable proof of your cancellation request. This means you have physical evidence that you've exercised your consumer rights. As a result, postal cancellation is particularly valuable if disputes arise about when you cancelled or whether your request was received. Therefore, I always recommend this method to clients who want absolute certainty.

Why postal cancellation is most reliable

Online cancellation methods depend on functioning websites, correct login credentials, and proper system processing. This means technical issues could prevent your cancellation from completing. As a result, you might face unexpected charges if the online process fails. In practice, I've assisted numerous customers who believed they'd cancelled online only to discover their subscription continued.

Postal cancellation using Recorded Delivery creates an audit trail that proves exactly when your cancellation was sent and received. Therefore, this method provides legal protection that other cancellation methods cannot match. The Recorded Delivery service gives you a reference number and signature confirmation upon delivery. This means you have undeniable proof that NOW received your cancellation request on a specific date.

Under UK contract law, a properly formatted cancellation letter sent by post is legally binding once it arrives at the company's registered address. As a result, the company cannot claim they didn't receive your request if you have delivery confirmation. This protection is invaluable if billing disputes occur later.

Required information for your cancellation letter

Your cancellation letter must include specific information to be legally effective. This means you cannot simply write \