Ending your Pure membership made easy

About Pure

Pure is a location-based dating application that operates in the United Kingdom and internationally, offering a distinctive approach to online dating with its emphasis on spontaneity and immediate connections. The service positions itself as an app for individuals seeking casual encounters and time-limited interactions, rather than long-term relationships. Pure operates on a unique premise where chat requests expire after 24 hours, creating a sense of urgency and encouraging users to meet quickly rather than engage in prolonged online conversations.

The platform was launched with the intention of providing a more direct and honest dating experience, removing the traditional profile-building aspects common to other dating services. Users post time-limited requests that disappear after one hour, and any matches made during that time have 24 hours to arrange a meeting before the conversation vanishes. This approach appeals to individuals who prefer immediate connections without the commitment of maintaining a permanent online dating profile.

Pure operates as a subscription-based service, with the company requiring users to purchase premium memberships to access full functionality. The app is available for download on both iOS and Android devices, though the free version offers extremely limited features. As a result, most active users need to subscribe to one of the paid plans to meaningfully engage with the platform.

The service has attracted a specific demographic of users who appreciate the anonymity and temporary nature of the interactions. However, this same feature set has also led to some users seeking to cancel their subscriptions, particularly when they find the service doesn't meet their expectations, when they enter into committed relationships, or when they simply wish to take a break from online dating.

Subscription plans and pricing

Pure offers several subscription tiers designed to provide different levels of access to the platform's features. Understanding these plans is essential before considering cancellation, as the terms and refund eligibility may vary depending on which subscription you've purchased and how you've been billed.

Available membership options

The pricing structure for Pure typically includes multiple duration options, allowing users to commit to different time periods. The longer the subscription period, the lower the per-month cost becomes, which is a common pricing strategy across dating platforms. This means that users who have purchased annual subscriptions may have paid a significant upfront amount, making the cancellation terms particularly important to understand.

These prices are approximate and may vary based on promotional offers, regional pricing adjustments, and platform updates. Pure occasionally runs special promotions that can significantly affect the pricing structure, particularly for new users or during specific marketing campaigns.

Payment methods and billing cycles

Pure processes payments through the Apple App Store or Google Play Store when users subscribe via mobile applications, which is the most common method. This means that the subscription is technically managed through these third-party platforms, though Pure itself provides the service. As a result, users often find themselves navigating between Pure's own cancellation policies and the policies of their app store provider.

Subscriptions automatically renew at the end of each billing period unless cancelled beforehand. This automatic renewal is a standard practice in the subscription industry, but it's also one of the primary reasons consumers seek cancellation guidance. Many users report being charged for renewals they didn't anticipate, particularly when they've stopped using the app but haven't formally cancelled their subscription.

The billing cycle begins on the date of initial purchase and continues on that same date each subsequent period. Therefore, if you subscribed on the 15th of the month, your renewal will occur on the 15th of each following month for monthly subscriptions, or the corresponding date for other billing periods.

Cancellation terms and conditions

Understanding Pure's cancellation terms is essential for protecting your consumer rights and ensuring you're not charged for services you no longer wish to use. The terms can be complex, and they're governed by both Pure's own policies and UK consumer protection legislation.

Legal requirements in the UK

Under UK consumer law, specifically the Consumer Rights Act 2015 and the Consumer Contracts Regulations 2013, you have certain protections when purchasing digital services. These regulations provide you with specific rights regarding cancellation, refunds, and the quality of service you receive. This means that regardless of what Pure's terms state, you have statutory rights that cannot be removed by contract terms.

The Consumer Contracts Regulations give you a 14-day cooling-off period for most online purchases, during which you can cancel for any reason and receive a full refund. However, this right is modified for digital content that you've started to access. If you've actively used Pure's services during this period, the company may argue that you've waived this right by beginning to use the service. Therefore, it's crucial to cancel within the first 14 days if you're having second thoughts, and to do so before extensively using the platform.

Beyond the cooling-off period, your cancellation rights depend on Pure's specific terms and conditions, though these must still comply with UK fair trading standards. The company cannot impose unreasonable cancellation terms that effectively trap consumers in subscriptions they no longer want.

Notice periods and refund policies

Pure typically requires that cancellations be submitted before the next billing cycle begins to prevent automatic renewal charges. This is standard practice across subscription services, but it places the responsibility on you to remember your renewal date and act in advance. Missing this deadline by even one day can result in being charged for another full subscription period.

Refunds for partial subscription periods are generally not provided under Pure's standard terms. This means that if you cancel halfway through a monthly subscription, you'll likely maintain access until the end of that paid period, but you won't receive a refund for the unused portion. However, there are exceptions to this rule, particularly if you can demonstrate that the service was not as described, was faulty, or if you cancelled within the statutory cooling-off period.

Common reasons people cancel Pure

Understanding why others cancel can help you articulate your own reasons if needed, particularly if you're seeking a refund or disputing charges. Many users cancel Pure because the service didn't match their expectations based on the marketing materials. The emphasis on immediate, casual encounters doesn't appeal to everyone, and some users find the 24-hour limitation too restrictive for their lifestyle.

Financial considerations are another significant factor. The subscription costs can accumulate quickly, particularly for users who initially subscribed to longer-term plans. When personal financial circumstances change, dating app subscriptions are often among the first discretionary expenses to be eliminated.

Privacy concerns also drive cancellations. Some users become uncomfortable with the location-based features or worry about their data security. Others enter into committed relationships and no longer need the service, or they simply decide to take a break from online dating altogether for mental health reasons.

Technical issues and poor user experience contribute to cancellation decisions as well. Users report problems with matches not appearing, messages not delivering, or the app crashing frequently. When the service doesn't function as promised, consumers have legitimate grounds for cancellation and potentially for refunds under consumer protection laws.

How to cancel Pure by post

Cancelling your Pure subscription by post is the most reliable method for creating an indisputable record of your cancellation request. While digital cancellation methods may seem more convenient, postal cancellation provides you with legal proof that cannot be disputed, which is invaluable if any billing disputes arise later.

Why postal cancellation is recommended

Sending a cancellation letter by Recorded Delivery or Special Delivery creates an official paper trail that protects your consumer rights. This method provides you with proof of posting and confirmation of delivery, which means the company cannot claim they never received your cancellation request. In practice, this evidence becomes crucial if you're later charged for renewals after your cancellation date.

Digital cancellation methods, while seemingly straightforward, can be problematic. App-based cancellations may not process correctly due to technical glitches, and email cancellations can be filtered into spam folders or simply ignored. Furthermore, companies sometimes change their online cancellation procedures, making it difficult to navigate the process. Postal cancellation bypasses all these potential issues.

From a legal perspective, a properly sent postal cancellation letter constitutes formal notice under UK contract law. This means that once delivered, the company is legally obligated to process your cancellation according to the terms you've specified. The dated proof of delivery establishes exactly when the company received your notice, which is essential for calculating notice periods and determining when charges should cease.

What to include in your cancellation letter

Your cancellation letter should be clear, concise, and include all necessary information to identify your account and process your request without delay. Start by clearly stating your intention to cancel your Pure subscription, using unambiguous language that leaves no room for misinterpretation.

Include your full name exactly as it appears on your account, along with the email address associated with your Pure subscription. This information is essential for the company to locate your account in their system. If you have an account number or subscription ID, include this as well, though it may not always be readily available depending on how you subscribed.

Specify the date from which you want the cancellation to be effective. In most cases, this should be immediate or at the end of your current billing period. Be explicit about whether you're requesting a refund and, if so, on what grounds. Reference your consumer rights under UK law if you're cancelling within the 14-day cooling-off period or if you believe the service was not as described.

Request written confirmation of your cancellation and specify how you'd like to receive it, whether by post or email. This confirmation is important evidence that your cancellation has been processed. Also, explicitly state that you do not consent to any further charges to your payment method and that you expect all automatic renewals to be stopped immediately.

The proper address for Pure cancellation letters

Sending your cancellation letter to the correct address is absolutely critical for ensuring it reaches the appropriate department and is processed without delay. Therefore, you must use Pure's official registered business address for all formal correspondence.

Based on company registration information, Pure operates under its parent company structure. However, specific postal addresses for UK operations can vary. For the most current and accurate postal address, you should check Pure's terms of service document within the app or on their website, as this legal document must contain accurate contact information for formal notices.

If you cannot locate a specific UK address, you should send correspondence to the registered office address listed in their terms of service or privacy policy. Companies operating in the UK are legally required to provide a postal address for formal communications, and this information must be readily accessible to consumers.

When you've identified the correct address, format it properly on your envelope and letter. Use a clear, professional format that ensures postal delivery without complications.

Sending your letter with proof of delivery

Royal Mail offers several services that provide proof of delivery, with Recorded Delivery and Special Delivery being the most appropriate for cancellation letters. Recorded Delivery provides proof of posting and confirmation that the letter was delivered, typically within one to two working days. Special Delivery offers guaranteed next-day delivery with a specific time commitment and higher compensation if the item is lost.

For most cancellation situations, Recorded Delivery is sufficient and cost-effective. The service costs a few pounds beyond standard postage but provides the essential proof you need. When you send your letter via Recorded Delivery, you'll receive a receipt with a tracking number that allows you to monitor the letter's progress and confirm delivery online.

Keep your proof of posting receipt in a safe place, along with a copy of your cancellation letter. These documents form your evidence package if any disputes arise. Take a photograph of your completed letter before sealing it, and photograph the sealed, addressed envelope as well. This additional documentation, while not strictly necessary, provides extra assurance.

Using Postclic for easier postal cancellation

Services like Postclic can simplify the postal cancellation process while maintaining all the legal protections of traditional posted letters. Postclic allows you to create your cancellation letter digitally, then handles the professional printing, envelope preparation, and posting on your behalf using tracked delivery methods.

This approach saves you the time of drafting, printing, and posting the letter yourself while ensuring the letter is properly formatted and professionally presented. The service provides digital proof of sending and delivery confirmation, which you can access online at any time. This means you have immediate access to your evidence without needing to keep track of physical receipts.

For consumers who work full-time or have mobility issues, using a service like Postclic removes the need to visit a post office during business hours. The entire process can be completed from your computer or smartphone in minutes, yet you still receive all the legal protections of a properly posted Recorded Delivery letter. The digital records are automatically stored and can be easily retrieved if needed for disputes or evidence purposes.

Following up on your cancellation

After sending your cancellation letter, monitor your email for confirmation from Pure. Most companies will send acknowledgment within 5-10 working days of receiving a postal cancellation request. If you don't receive confirmation within two weeks, you should follow up with another letter referencing your original cancellation and including copies of your proof of delivery.

Check your bank or credit card statements carefully around your next billing date to ensure no charges appear. If you are charged after sending your cancellation letter, you have grounds to dispute the charge with your payment provider. Provide them with your proof of delivery and copies of your cancellation letter as evidence that you properly cancelled before the charge date.

If Pure disputes your cancellation or claims they didn't receive your letter, your proof of delivery is your protection. Recorded Delivery confirmation shows exactly when the letter was delivered, and the company cannot reasonably claim they didn't receive it. In such cases, remain firm but professional, reiterating that you have proof of delivery and that the cancellation is legally effective from the date specified in your letter.

Customer reviews and tips

Understanding the experiences of other Pure users who have cancelled their subscriptions can help you navigate the process more effectively and avoid common pitfalls. Consumer feedback reveals patterns in how the company handles cancellations and highlights potential issues you should be aware of.

Common experiences with Pure cancellations

Many users report that cancelling through app stores (Apple or Google) can be confusing because the cancellation process is split between the app store's subscription management and Pure's own account settings. Some users have cancelled within the app itself, only to find they were still being charged because they needed to also cancel through their app store's subscription management system. This confusion highlights why postal cancellation, which bypasses these technical complications, is often more reliable.

Several consumers have shared experiences of continuing to receive charges even after they believed they had cancelled successfully through digital methods. These situations typically arise from unclear cancellation confirmations or technical failures in processing the cancellation request. In contrast, users who sent postal cancellation letters with proof of delivery found they had clear evidence to dispute these charges successfully.

Response times for cancellation processing vary according to user reports. Some consumers received confirmation within days, while others waited weeks or had to follow up multiple times. The variation appears to depend on the cancellation method used and the time of year, with longer delays reported during peak subscription periods.

Refund success stories and challenges

Consumers who successfully obtained refunds from Pure typically did so by acting within the 14-day cooling-off period and providing clear documentation of their cancellation request. Those who articulated specific problems with the service—such as technical issues preventing proper use or misleading marketing claims—had better success rates than those simply requesting refunds for unwanted subscriptions outside the cooling-off period.

Several users reported success in obtaining partial refunds by escalating complaints through their payment providers when Pure refused direct refund requests. Credit card chargeback procedures and PayPal's dispute resolution systems have been effective for some consumers, particularly when they could demonstrate that the service was not as described or that they had cancelled appropriately but were still charged.

Challenges with refunds typically occur when users have actively used the service extensively, making it difficult to argue they didn't receive what they paid for. Additionally, users who subscribed to longer-term plans (such as annual subscriptions) and then sought to cancel mid-term generally found it very difficult to obtain prorated refunds for the unused portion.

Tips for a smooth cancellation process

Based on consumer experiences, the most important tip is to cancel well before your renewal date. Don't wait until the last minute, as processing delays could result in an unwanted renewal charge. Aim to send your cancellation letter at least 10-14 days before your next billing date to ensure it's processed in time.

Document everything related to your subscription and cancellation. Take screenshots of your subscription details, including the start date, renewal date, and pricing. Save all emails from Pure, and keep copies of any correspondence you send. This documentation package becomes invaluable if disputes arise later.

Be clear and specific in your cancellation communication. Don't apologize or provide lengthy explanations unless you're requesting a refund based on specific grounds. Simply state clearly that you're cancelling, from what date, and what you expect to happen next. Ambiguous language can lead to processing delays or misunderstandings.

If you subscribed through an app store, consider cancelling through both the app store's subscription management and by sending a postal letter to Pure directly. This dual approach may seem redundant, but it ensures you're covered regardless of which system controls your subscription. The postal letter provides proof that cannot be disputed.

Protecting yourself from unwanted renewals

Prevention is always better than cure when it comes to subscription management. Set calendar reminders for a week before your renewal date so you have time to cancel if desired. Many smartphones allow you to set recurring reminders, which is particularly useful for annual subscriptions that are easy to forget about.

Consider using a virtual payment card or a payment method that allows you to easily block specific merchants. Some banking apps now offer this functionality, allowing you to create single-use card numbers or to block specific companies from charging your account. This gives you an additional layer of control beyond the cancellation process.

Review your bank and credit card statements monthly for any unexpected charges. The sooner you spot an unwanted renewal charge, the easier it is to dispute and reverse it. Many payment providers have time limits for disputing charges, so prompt action is essential.

Your rights if something goes wrong

If Pure refuses to process your cancellation despite proper notice, or if they continue charging you after you've cancelled, you have several avenues for recourse. First, escalate within the company by requesting to speak with a supervisor or manager. Reference your consumer rights under UK law and provide your evidence of cancellation.

If internal escalation doesn't resolve the issue, contact your payment provider to dispute the charges. Credit card companies and PayPal have buyer protection programs that can reverse charges when you provide evidence that you cancelled properly but were still charged. Your proof of delivery for your cancellation letter is crucial evidence in these disputes.

You can also file a complaint with the relevant consumer protection authorities. In the UK, Citizens Advice can provide guidance on your rights and help you understand your options. For more serious disputes, the Alternative Dispute Resolution (ADR) scheme may be appropriate, or you might consider small claims court for larger amounts.

Remember that under the Consumer Rights Act 2015, services must be provided with reasonable care and skill, and they must be as described. If Pure's service falls short of these standards, you may have grounds for compensation beyond simple cancellation. Don't hesitate to assert your rights firmly but professionally.

Final considerations for Pure users

Before cancelling, ensure you've downloaded any information from your account that you might want to keep, as you'll likely lose access once cancellation is processed. While Pure's temporary nature means there's typically little to save, you should check if there's anything you need to retain.

Be aware that cancelling your subscription doesn't automatically delete your account or personal data. If you're concerned about privacy, you should separately request account deletion and data erasure under your rights under UK GDPR. This requires a separate written request, which can also be sent by post to the same address as your cancellation letter.

Finally, remember that you're entitled to clear information about your subscription terms, fair treatment in the cancellation process, and respect for your consumer rights. Companies operating in the UK must comply with consumer protection legislation, and you have multiple routes to enforce these rights if necessary. Postal cancellation with proof of delivery gives you the strongest possible position if any disputes arise, making it the recommended approach for protecting your interests throughout the cancellation process.