Ending your Reframe membership made easy

About Reframe

Reframe is a comprehensive digital health application designed specifically to help individuals reduce their alcohol consumption or achieve complete sobriety. Operating in the UK market, this evidence-based platform combines cognitive behavioural therapy techniques with neuroscience research to support users in changing their relationship with alcohol. The app provides daily educational content, personalised tracking tools, and a supportive community environment for those seeking to moderate or eliminate their drinking habits.

The service has gained considerable attention in the UK wellness sector as more people recognise the health benefits of reducing alcohol intake. Reframe offers a structured approach that goes beyond simple tracking, providing users with psychological insights into drinking triggers and patterns. The platform delivers bite-sized lessons based on scientific research, helping users understand how alcohol affects the brain and body whilst offering practical strategies for managing cravings and social situations.

What distinguishes Reframe from other sobriety apps is its focus on neuroplasticity - the brain's ability to form new neural pathways. The app's content is designed to help users rewire their thinking patterns around alcohol consumption. Users receive daily tasks, can track their progress with detailed analytics, and access a private community of others on similar journeys. The service operates on a subscription model, automatically renewing unless you take active steps to cancel.

As a consumer, it's essential to understand that whilst Reframe provides valuable support tools, you maintain the right to cancel your subscription at any time. This means you're never locked into continuing a service that no longer meets your needs, regardless of how long you've been subscribed. Understanding your cancellation rights from the outset ensures you remain in control of your financial commitments.

Subscription plans and pricing

Reframe typically offers several subscription tiers to accommodate different user preferences and budget considerations. The pricing structure is designed to encourage longer-term commitments through discounted rates, though this also means users can find themselves paying for extended periods if they don't actively cancel when they wish to stop using the service.

The monthly subscription provides the most flexibility, as you're only committed for one billing cycle at a time. This option proves particularly suitable for those wanting to test the service or who prefer not to make long-term financial commitments. The subscription automatically renews each month unless you cancel before the renewal date.

The annual subscription represents the most popular choice, offering substantial savings compared to monthly payments. However, this creates an important consideration for your consumer rights. When you purchase an annual subscription, you're typically charged the full amount upfront. If you decide to cancel mid-year, understanding the refund policy becomes crucial. As a result, you must carefully review the terms before committing to longer subscription periods.

The lifetime option presents a one-time payment for permanent access to the app's features. Whilst this eliminates ongoing subscription concerns, it requires careful consideration of whether you'll maintain long-term engagement with the platform. This means evaluating your commitment level honestly before making such a significant upfront investment.

Understanding automatic renewals

All Reframe subscriptions operate on an automatic renewal basis. This means your payment method will be charged automatically at the end of each billing period unless you've cancelled beforehand. Under UK consumer law, companies must provide clear information about automatic renewals before you subscribe. Therefore, you should receive notification about upcoming charges, typically several days before the renewal date.

In practice, automatic renewals benefit the service provider more than consumers, as many people forget about subscriptions they no longer use. This makes it essential to maintain awareness of your renewal dates and take proactive steps to cancel if you no longer wish to continue. Keeping records of your subscription start date helps you anticipate when charges will occur.

Free trial considerations

Reframe occasionally offers free trial periods, typically ranging from seven to fourteen days. These trials provide an excellent opportunity to evaluate whether the app suits your needs without financial commitment. However, you must understand that free trials automatically convert to paid subscriptions unless you cancel before the trial period ends. This means adding a reminder to your calendar for at least two days before the trial concludes, giving yourself sufficient time to cancel if desired.

Cancellation terms and conditions

Understanding Reframe's cancellation terms protects your consumer rights and helps you avoid unwanted charges. Under UK consumer protection legislation, particularly the Consumer Rights Act 2015 and the Consumer Contracts Regulations 2013, you possess specific rights when purchasing digital services. These regulations ensure companies cannot trap you in subscriptions indefinitely and must provide clear cancellation processes.

Notice period requirements

Reframe typically requires cancellation before your next billing cycle begins to prevent charges for the subsequent period. This means if you cancel on the day before your renewal date, you should not be charged for another month or year. However, timing proves crucial. As a result, submitting your cancellation request at least five working days before your renewal date provides a safety buffer, especially when using postal cancellation methods.

The notice period becomes particularly important for annual subscriptions. If you've paid for a full year upfront and decide to cancel mid-term, the company's refund policy determines whether you receive any money back for unused months. Therefore, reviewing these specific terms in your original subscription agreement helps set realistic expectations about potential refunds.

Refund policy details

Reframe's refund policy typically distinguishes between different scenarios. For monthly subscriptions cancelled before the renewal date, you generally maintain access until the current billing period ends, with no charges for subsequent months. This means you receive the service you've already paid for whilst preventing future payments.

For annual subscriptions, refund policies vary considerably. Some digital services offer pro-rata refunds for unused months, whilst others maintain a no-refund policy after a certain period. In practice, many apps, including health and wellness platforms, state that annual subscription fees are non-refundable after an initial period, often 14 to 30 days from purchase. This makes reading the specific terms crucial before committing to annual plans.

Your statutory rights

Under the Consumer Contracts Regulations 2013, UK consumers possess a 14-day cooling-off period for online purchases. This means you can cancel your Reframe subscription within 14 days of purchase and receive a full refund, regardless of the company's standard refund policy. This statutory right cannot be waived by company terms and conditions.

However, there's an important exception. If you've actively used the digital service during this 14-day period, the company may deduct charges for the usage you've received. Therefore, if you use Reframe extensively during the first two weeks and then request a refund, the company could legitimately charge you for the value of services consumed.

Why people choose to cancel

Understanding common cancellation reasons helps you evaluate your own situation. Many users find that after several months of using Reframe, they've successfully changed their relationship with alcohol and no longer require daily app support. This represents a positive outcome where the service has fulfilled its purpose. As a result, continuing the subscription becomes unnecessary.

Others discover the app's approach doesn't align with their personal preferences or learning style. Digital health tools work differently for different people, and recognising when something isn't effective demonstrates good self-awareness rather than failure. Financial considerations also factor prominently, particularly when household budgets tighten or when users find free alternatives that meet their needs adequately.

Some subscribers cancel due to technical issues, poor customer service experiences, or finding the content repetitive after extended use. These represent legitimate consumer concerns. In practice, no service suits everyone indefinitely, and exercising your right to cancel when a product no longer serves you protects both your finances and wellbeing.

How to cancel Reframe by post

Postal cancellation provides the most reliable and legally robust method for terminating your Reframe subscription. Whilst digital cancellation methods might seem more convenient, postal cancellation creates an indisputable paper trail that protects your consumer rights. This approach proves particularly valuable if disputes arise about whether you cancelled in time or if the company claims they never received your cancellation request.

Why postal cancellation offers superior protection

Sending your cancellation request via Royal Mail Tracked or Recorded Delivery provides several critical advantages. Firstly, you receive proof of posting, establishing exactly when you submitted your cancellation. This becomes essential if the company claims you cancelled after the deadline. Secondly, you obtain confirmation of delivery, proving the company received your request. Therefore, they cannot legitimately argue they never got your cancellation notice.

In practice, online cancellation processes sometimes malfunction due to technical errors, website changes, or account access issues. Users report situations where they believed they'd cancelled online, only to discover continued charges months later. Postal cancellation eliminates these digital vulnerabilities. As a result, you maintain complete control over the cancellation process regardless of website functionality or account access problems.

Furthermore, a formal written letter demonstrates clear intent to cancel, which carries significant weight in any dispute resolution process. If you need to involve your bank for a chargeback or contact trading standards, having postal proof strengthens your position considerably. This means you're not relying on screenshots or email confirmations that could be questioned.

Essential information for your cancellation letter

Your postal cancellation letter must include specific information to ensure effective processing. Begin with your full name exactly as it appears on your Reframe account. Include your email address associated with the subscription, as this serves as the primary account identifier for most digital services. Providing your account username or customer reference number, if available, further assists in locating your subscription details quickly.

Clearly state your intention to cancel the subscription, using unambiguous language. Specify the cancellation date you're requesting - typically "with immediate effect" or "at the end of the current billing period." Including your current subscription type (monthly, annual, or lifetime) helps the company process your request accurately. As a result, there's no confusion about which subscription you're cancelling if you've held multiple accounts or subscription types.

Request written confirmation of your cancellation, specifying that you want this sent to your email address. This creates another layer of documentation proving the company acknowledged your cancellation. Include the date you're sending the letter and your signature if submitting a printed letter. These elements create a complete, professional cancellation request that meets all legal requirements.

The company's postal address

To cancel your Reframe subscription by post, you must send your cancellation letter to the company's registered business address. Ensuring you have the correct, current address is crucial, as sending correspondence to an outdated or incorrect address could delay processing or invalidate your cancellation request. Based on current information, Reframe's correspondence address is:

• Reframe App
• 3500 South DuPont Highway
• Dover, Delaware 19901
• United States

Please note that whilst Reframe serves UK customers, the company operates from a United States business address. This means your letter will be sent internationally, which affects both postage costs and delivery timeframes. Therefore, allowing additional time for international mail delivery becomes essential when calculating your cancellation timeline.

Sending your cancellation letter

Use Royal Mail International Tracked & Signed service for sending cancellation letters to international addresses. This service provides tracking throughout the delivery journey and requires a signature upon receipt, giving you comprehensive proof of delivery. The cost typically ranges from £7 to £15 depending on letter weight, which represents a worthwhile investment for protecting yourself against unwanted subscription charges.

International mail to the United States typically takes 5 to 7 working days, though delays can occur. As a result, submit your cancellation letter at least 10 to 14 days before your renewal date to ensure it arrives with time to spare. This buffer protects you against postal delays, processing time, and any time zone differences that might affect deadline calculations.

Retain your proof of postage receipt and tracking number carefully. Take a photograph of both the receipt and your completed letter before posting. These documents serve as your evidence if any disputes arise. In practice, keeping both digital and physical copies of all cancellation correspondence provides comprehensive protection for your consumer rights.

How Postclic simplifies postal cancellation

Services like Postclic streamline the postal cancellation process considerably. Rather than handling printing, envelopes, postage, and trips to the post office yourself, Postclic manages the entire process digitally. You provide your cancellation details through their platform, and they handle professional letter formatting, printing, envelope preparation, and posting with tracked delivery.

This approach saves significant time whilst maintaining all the legal protections of postal cancellation. You receive digital proof of posting and delivery tracking, creating the same evidence trail as handling it yourself. For people with mobility issues, busy schedules, or those who find postal processes confusing, this represents a practical solution. The service typically costs less than £5, which often proves comparable to or cheaper than purchasing tracked postage yourself when you factor in printing costs, envelopes, and your time.

Postclic also ensures your letter includes all necessary information formatted professionally. This reduces the risk of your cancellation being rejected due to missing details or unclear wording. Therefore, using such services provides peace of mind that your cancellation request meets all requirements whilst removing the administrative burden from your shoulders.

Following up on your cancellation

After posting your cancellation letter, monitor your tracking information to confirm delivery. Once delivered, allow 5 to 7 working days for the company to process your request. If you haven't received written confirmation within this timeframe, send a follow-up inquiry referencing your original letter date and tracking number.

Check your bank or card statements carefully after your expected renewal date to ensure no charges appear. If you're charged despite cancelling properly, contact your bank immediately to dispute the transaction. Provide them with your proof of posting and delivery as evidence. UK banks generally support consumers in such situations, particularly when you've taken reasonable steps to cancel and can prove it.

Customer reviews and tips

Learning from other customers' experiences provides valuable insights into managing your Reframe subscription effectively. User reviews across various platforms reveal common themes that can help you navigate both using the service and cancelling when appropriate.

Positive experiences with the service

Many UK users report significant benefits from using Reframe, particularly appreciating the evidence-based approach and daily educational content. The app's neuroscience focus resonates with people who prefer understanding the science behind behaviour change. Users frequently mention that the tracking features help them visualise progress, which provides motivation during challenging periods. The community aspect receives particular praise, with many finding support from others on similar journeys invaluable.

Successful users often emphasise the importance of daily engagement with the app. Those who treat it as part of their morning routine, similar to checking news or weather, report better outcomes than those using it sporadically. This suggests the app works best when integrated into daily habits rather than accessed only during moments of temptation or difficulty.

Common concerns and complaints

Customer reviews also highlight recurring concerns that prospective subscribers should consider. Some users find the content becomes repetitive after several months of use, with core concepts and strategies cycling regularly. Whilst repetition aids learning, it can feel less valuable for long-term subscribers who've internalised the main principles. This explains why many people successfully use Reframe intensively for 3 to 6 months before cancelling, having achieved their goals and absorbed the key teachings.

Technical issues appear in some reviews, with users reporting occasional app crashes, syncing problems, or features not working as expected. Whilst the development team addresses bugs regularly, these issues can disrupt the user experience. Customer service responsiveness receives mixed reviews, with some users praising helpful support whilst others report slow or unhelpful responses to queries.

The pricing structure generates discussion, with some users feeling the annual subscription offers excellent value whilst others consider even the monthly fee expensive compared to free sobriety apps. This represents a personal value judgment based on individual financial circumstances and how much benefit you derive from the specific features Reframe offers versus alternatives.

Cancellation experiences

Customer experiences with cancelling Reframe vary. Some users report straightforward cancellation processes, whilst others describe difficulties that highlight why postal cancellation provides superior protection. Several reviewers mention confusion about where to cancel within the app, particularly for subscriptions purchased through Apple App Store or Google Play Store, which require cancellation through those platforms rather than within the Reframe app itself.

This creates an important consideration: if you subscribed through an app store, your cancellation process differs from direct subscriptions. However, postal cancellation to the company address still provides a backup method and creates proof of your cancellation intent, even if you should technically cancel through the app store. In practice, sending a postal cancellation alongside cancelling through the appropriate app store platform ensures comprehensive coverage.

Some users report being charged after believing they'd cancelled, which underscores the importance of maintaining proof of cancellation. Those who kept records of their cancellation requests successfully disputed unwanted charges with their banks. Therefore, documentation proves essential regardless of which cancellation method you use.

Tips from experienced users

Experienced Reframe users offer several practical tips for maximising value and managing your subscription effectively. Firstly, take full advantage of any free trial period to genuinely evaluate whether the app suits your needs before committing financially. Use this time to explore all features thoroughly rather than just basic tracking.

Set calendar reminders for your renewal dates, particularly if you've chosen an annual subscription. This allows you to consciously decide whether to continue rather than automatically renewing without consideration. Many users suggest evaluating your subscription every three months, asking yourself whether you're actively using the app and finding value in it. This regular review prevents paying for services you've stopped using.

If you're considering cancelling but feel uncertain, users recommend taking a month's break rather than cancelling immediately. Most subscriptions allow you to retain access until the end of your current billing period even after cancelling. This means you can cancel your renewal whilst still using the remaining time you've paid for, giving yourself space to determine whether you truly want to stop.

For those who've successfully changed their drinking habits using Reframe, several users suggest cancelling the subscription but keeping notes about the strategies that worked best for you. This creates a personal reference guide you can return to if needed, without maintaining an ongoing subscription. Taking screenshots of particularly helpful content during your subscription ensures you retain access to valuable information after cancelling.

Alternative approaches

Customer reviews reveal that Reframe works best as part of a broader approach to changing drinking habits rather than as a standalone solution. Users who combine the app with other support systems - whether professional counselling, support groups, or trusted friends - generally report more sustainable outcomes. This suggests viewing Reframe as one tool among several rather than expecting it to single-handedly transform your relationship with alcohol.

Some users successfully transition from Reframe to free alternatives once they've learned core principles and established new habits. Apps like I Am Sober or Try Dry offer basic tracking without subscription costs, which may suffice once you've completed the intensive learning phase that Reframe provides. This approach allows you to benefit from Reframe's comprehensive content initially whilst managing long-term costs by switching to free options.

Understanding that your needs change over time helps you make informed decisions about when to subscribe, when to cancel, and potentially when to resubscribe if circumstances change. Your relationship with any health app should serve your current needs rather than continuing from habit or guilt about cancelling. As a result, exercising your consumer right to cancel when appropriate demonstrates healthy boundary-setting rather than failure or lack of commitment to your wellbeing goals.

Protecting your consumer rights means staying informed about your subscription terms, maintaining clear records of all correspondence, and taking timely action when you decide to cancel. Postal cancellation with tracked delivery provides the most robust protection, creating indisputable evidence of your cancellation request. Whether you've achieved your goals with Reframe, found it doesn't suit your needs, or simply need to reduce expenses, cancelling promptly and properly ensures you remain in control of your financial commitments whilst focusing on what truly supports your health and wellbeing.