Ending your SEMrush membership made easy

About SEMrush

SEMrush is a comprehensive digital marketing platform that has established itself as one of the leading tools for search engine optimisation, content marketing, and competitive research. Founded in 2008, the service has grown to serve over 10 million users worldwide, including digital marketers, SEO professionals, content creators, and business owners who need detailed insights into their online presence.

The platform offers an extensive suite of tools covering keyword research, site auditing, backlink analysis, position tracking, and competitor analysis. SEMrush operates from its UK headquarters at 8th Floor, 100 Brompton Road, London, providing services tailored to the British market whilst maintaining a global reach. As a subscription-based software service, SEMrush requires users to commit to monthly or annual payment plans to access its features.

Many businesses and individuals find SEMrush invaluable for improving their digital marketing strategies. However, circumstances change, and you may need to cancel your subscription for various reasons. This might include budget constraints, switching to alternative tools, completing a specific project, or finding that the platform's features exceed your actual requirements. Whatever your reason, understanding your rights as a consumer and the proper cancellation procedure is essential to protect your interests.

Subscription plans and pricing

SEMrush structures its offerings across several tiers, each designed to accommodate different user needs and business sizes. Understanding these plans is important because your subscription level may affect certain terms of service, including any contractual obligations you've entered into.

Current pricing structure

The platform typically offers three main subscription levels, though pricing and features are subject to change. As a consumer, you should always verify the exact terms you agreed to when you initially subscribed, as these form the basis of your contract with SEMrush.

Annual subscriptions typically offer a discount compared to monthly billing, but this creates an important consideration for cancellation. When you commit to an annual plan, you're entering into a longer-term contract, which may have different cancellation implications than a monthly rolling subscription.

Understanding your subscription type

Your rights and the cancellation process depend significantly on whether you're on a monthly or annual plan. Monthly subscriptions generally operate on a rolling basis, meaning they automatically renew each month unless you take action to cancel. Annual subscriptions involve a longer commitment period, and understanding the specific terms you agreed to is crucial for a smooth cancellation process.

This means you should locate your original subscription agreement or confirmation email, which will detail exactly what type of plan you purchased and any specific terms regarding cancellation or refunds. This documentation forms the foundation of your consumer rights in this situation.

Cancellation terms and conditions

As a UK consumer, you're protected by robust consumer rights legislation, including the Consumer Rights Act 2015 and the Consumer Contracts Regulations 2013. These laws provide you with specific protections when dealing with subscription services like SEMrush.

Your legal rights in the UK

Under UK consumer protection law, you have a 14-day cooling-off period for most distance contracts, which includes online subscriptions. This means that if you've recently subscribed to SEMrush, you may have the right to cancel within 14 days of purchase and receive a full refund, regardless of the company's standard cancellation policy.

However, this cooling-off period applies specifically to new contracts. If you're cancelling after this initial period, your rights depend on the terms of your subscription agreement and whether you're on a monthly or annual plan. Therefore, understanding both your statutory rights and your contractual terms is essential.

Notice periods and refund policies

SEMrush typically requires notice before cancellation takes effect. For monthly subscriptions, cancellation usually prevents the next billing cycle from commencing, but you generally retain access until the end of your current paid period. This is standard practice for subscription services and represents a fair approach to both parties.

For annual subscriptions, the situation can be more complex. Many software-as-a-service providers, including SEMrush, do not offer refunds for unused portions of annual subscriptions unless you're within the cooling-off period or there are exceptional circumstances. This underscores the importance of reviewing your specific agreement terms.

Common reasons people cancel SEMrush

Understanding why others cancel can help you assess your own situation and ensure you're making an informed decision. Many users find that SEMrush's comprehensive feature set exceeds their actual needs, making it an expensive option when simpler tools would suffice. Budget constraints are another significant factor, particularly for freelancers and small businesses experiencing fluctuating income.

Some users complete specific projects or campaigns and no longer require ongoing access to the platform's tools. Others discover alternative solutions that better suit their workflow or offer features more aligned with their specific requirements. In practice, whatever your reason for cancelling, you have the right to do so, and the process should be straightforward and transparent.

How to cancel SEMrush by post

Whilst many services encourage online cancellation methods, sending your cancellation request by post offers distinct advantages that protect your consumer rights more effectively. This approach creates a documented paper trail and provides you with proof of your cancellation request, which can be invaluable if any disputes arise.

Why postal cancellation is most reliable

Cancelling by post, particularly using Recorded Delivery or a tracked service, gives you concrete evidence that you've submitted your cancellation request. This proof includes the date you sent the letter and confirmation of its delivery, creating an indisputable record that satisfies legal requirements for notice.

Online cancellation processes can sometimes be unclear or difficult to navigate, and there's often no immediate confirmation that your request has been properly processed. Telephone cancellations rely on verbal communication, which can lead to misunderstandings, and you typically have no proof of what was discussed or agreed. Therefore, postal cancellation remains the gold standard for protecting your interests as a consumer.

In the event that a company continues to charge you after you've cancelled, having postal proof with delivery confirmation provides strong evidence to support a chargeback request with your bank or a complaint to regulatory authorities. This protection is particularly valuable when dealing with subscription services where unauthorised charges can accumulate quickly.

What to include in your cancellation letter

Your cancellation letter should be clear, concise, and include all necessary information to identify your account and process your request. As a minimum, you should include your full name exactly as it appears on your account, your account email address or customer reference number, and a clear statement that you wish to cancel your subscription.

Specify the date from which you want the cancellation to take effect. If you're within the 14-day cooling-off period, state this explicitly and reference your right to cancel under the Consumer Contracts Regulations 2013. Include the date of your original purchase to help the company verify this timeframe.

Request written confirmation of your cancellation and confirmation that no further payments will be taken. This creates an expectation of response and provides another opportunity to create a documented record of the cancellation. Keep your tone professional and factual, focusing on the practical aspects of cancellation rather than explaining your reasons in detail, unless you're seeking a refund based on service issues.

The correct postal address for SEMrush UK

When sending your cancellation letter, it's essential to use the correct official address to ensure your correspondence reaches the appropriate department. The registered UK address for SEMrush is:

• 8th Floor, 100 Brompton Road, London, SW3 1ER

Always send your cancellation letter using a tracked postal service such as Royal Mail Recorded Delivery. This typically costs a few pounds but provides invaluable peace of mind through proof of postage and delivery confirmation. Keep your proof of postage receipt and tracking number in a safe place, along with a copy of your cancellation letter.

Using Postclic for tracked cancellation letters

Services like Postclic offer a modern solution to the traditional postal cancellation process, combining the legal strength of postal communication with digital convenience. Postclic allows you to create, send, and track cancellation letters entirely online, whilst still delivering them through Royal Mail's tracked services.

This approach saves you time by eliminating trips to the post office and ensures professional formatting of your cancellation letter. As a result, you receive digital proof of sending and delivery, which is easily stored and accessed if needed in the future. The service handles the printing, enveloping, and posting on your behalf, whilst you maintain the consumer protection benefits of postal cancellation.

Timeline and what to expect

Once you've posted your cancellation letter using a tracked service, you should receive delivery confirmation within 1-3 working days for standard UK addresses. SEMrush should then process your cancellation request, though processing times can vary depending on their internal procedures.

It's reasonable to expect written confirmation of your cancellation within 7-10 working days of delivery. If you don't receive confirmation within this timeframe, you should follow up with another letter referencing your original cancellation request and including copies of your postal tracking information.

Monitoring your bank account

After sending your cancellation, monitor your bank account carefully around your next billing date. If SEMrush attempts to take payment after you've properly cancelled, you have the right to request a chargeback from your bank. Your postal tracking information and delivery confirmation provide the evidence needed to support this request.

Contact your bank immediately if an unauthorised payment is taken, explaining that you cancelled the subscription by post and can provide proof of delivery. Most UK banks take consumer protection seriously and will investigate chargeback requests, particularly when you have strong documentation supporting your position.

Customer reviews and tips

Understanding others' experiences with cancelling SEMrush can help you navigate the process more effectively and know what to expect. Consumer feedback provides valuable insights into common issues and successful strategies for ensuring a smooth cancellation.

Common experiences with SEMrush cancellation

Many users report that SEMrush processes cancellations appropriately when proper procedures are followed. However, some customers have experienced delays in receiving confirmation or found the online cancellation process unclear. This reinforces why postal cancellation with tracking provides superior protection and peace of mind.

Some users on annual plans have expressed frustration about the lack of pro-rata refunds when cancelling mid-term. This highlights the importance of understanding your subscription type and terms before committing to an annual plan. As a result, if you're uncertain about long-term needs, a monthly subscription offers greater flexibility despite the higher per-month cost.

Practical tips for successful cancellation

Timing your cancellation appropriately can make a significant difference to your experience. If you're on a monthly plan, submit your cancellation request at least 5-7 working days before your next billing date to ensure processing occurs before the next charge. This buffer period accounts for postal delivery time and internal processing.

Keep comprehensive records of all correspondence, including copies of letters sent, tracking numbers, delivery confirmations, and any responses received from SEMrush. This documentation proves invaluable if any disputes arise about when you cancelled or whether you provided proper notice.

If you're cancelling due to service issues or technical problems, document these issues before cancelling. Screenshots, dated notes, and correspondence about problems can support a refund request, particularly if the service hasn't met the standards you were promised or reasonably expected.

What to do if you encounter problems

If SEMrush doesn't process your cancellation appropriately or continues to charge you after proper notice, you have several options for escalation. First, send a formal complaint letter by Recorded Delivery to the same address, clearly outlining the problem and referencing your original cancellation request with dates and tracking information.

If this doesn't resolve the issue, you can escalate to your bank for a chargeback on any unauthorised payments. Provide your bank with all documentation showing you properly cancelled the service. UK banks generally support customers when clear evidence of cancellation exists.

For more serious disputes, you can contact the Financial Ombudsman Service if payment issues involve your bank, or consider reporting the matter to Trading Standards if you believe the company is engaging in unfair commercial practices. Citizens Advice can also provide free guidance on your consumer rights and next steps.

Alternatives to consider before cancelling

Before finalising your cancellation, consider whether pausing your subscription or downgrading to a lower tier might better serve your needs. Some users find that the Pro plan offers sufficient features at a lower cost than higher tiers, making it more sustainable for their budget.

If cost is your primary concern, investigate whether SEMrush offers any discounts or promotional rates for existing customers. Sometimes companies provide retention offers to valuable customers who are considering cancellation. However, only accept such offers if they genuinely meet your needs, not simply because they're available.

Evaluate alternative tools that might provide the specific features you use most frequently at a lower price point. Many competitors offer more focused solutions that may be more cost-effective if you don't require SEMrush's comprehensive feature set. This assessment helps ensure you're making a decision based on your actual requirements rather than short-term frustrations.

Protecting yourself from future subscription issues

Your experience with SEMrush can inform better practices for managing future subscriptions. Always read terms and conditions carefully before subscribing, paying particular attention to cancellation policies, notice periods, and refund terms. Understanding these details upfront helps you make informed decisions and avoid unexpected complications.

Set reminders for renewal dates, particularly for annual subscriptions, so you can reassess whether you still need the service before committing to another term. This proactive approach prevents automatic renewals for services you no longer require and gives you time to cancel properly if needed.

Consider using a dedicated email address for subscription services, making it easier to track and manage multiple subscriptions. This organisational strategy helps ensure you don't lose track of services you're paying for and simplifies the process of locating confirmation emails and account details when needed.

As a final note, remember that cancelling a subscription is your right as a consumer, and the process should be straightforward and transparent. By following the postal cancellation method outlined in this guide, you're taking the most reliable approach to protecting your interests and ensuring your cancellation is properly documented and processed. Your consumer rights exist to protect you, and understanding how to exercise them effectively puts you in control of your subscriptions and your finances.