Ending your Typeform membership made easy

What is Typeform?

Typeform is a Barcelona-based software company that provides an online platform for creating interactive forms, surveys, quizzes, and questionnaires. Founded in 2012, the service has become popular among businesses, researchers, and marketers across the UK who need to collect data in a more engaging way than traditional forms allow.

The platform stands out for its conversational approach to data collection. Instead of presenting users with a lengthy form where all questions appear on one page, Typeform displays one question at a time, creating a more natural, dialogue-like experience. This design philosophy has made it particularly attractive to companies focused on user experience and those wanting to improve their form completion rates.

Most importantly, Typeform integrates with hundreds of other business tools including Slack, Google Sheets, Mailchimp, and Salesforce. This connectivity makes it valuable for organisations that need their form data to flow automatically into their existing workflows. The platform supports various question types including multiple choice, rating scales, file uploads, and payment collection through Stripe integration.

UK businesses commonly use Typeform for customer feedback surveys, event registrations, job applications, lead generation forms, and product research. The service processes millions of responses monthly and serves customers ranging from freelancers to large enterprises like Apple, Airbnb, and Nike.

Common reasons people cancel Typeform

After processing thousands of cancellation requests, I've noticed several recurring patterns. The most frequent reason is cost—many users sign up during a project or campaign, then realise they don't need the service year-round. Typeform's pricing can add up quickly, especially for small businesses or freelancers who only occasionally need form functionality.

Additionally, some users find they're not utilising the advanced features they're paying for. They might only need basic survey capabilities that free alternatives like Google Forms can provide. Others switch to competitors offering similar functionality at lower price points, particularly if they're already paying for broader business suites that include form builders.

Technical limitations also drive cancellations. Some users discover that Typeform's response limits on lower tiers don't match their needs, whilst upgrading feels too expensive. Others find the platform's design flexibility doesn't quite meet their specific branding requirements or that integrations with their particular tech stack aren't as seamless as hoped.

Plans, features and pricing

Typeform operates on a tiered subscription model with four main plans, each designed for different user needs and organisation sizes. Understanding these tiers is crucial before cancelling because it affects your notice period and any potential refund eligibility.

Keep in mind that prices are approximate and may vary based on current exchange rates and promotional offers. Typeform occasionally adjusts its pricing structure, so always verify the exact amount you're being charged by checking your account settings or recent invoices.

Features across different tiers

The Free plan is genuinely functional but severely limited by the 10-response cap. It's suitable for testing the platform or very occasional use, but most businesses quickly outgrow it. You'll get access to basic question types and templates, but responses will display Typeform branding, which looks unprofessional for client-facing forms.

Basic tier subscribers gain the ability to remove Typeform branding and use simple logic jumps—features that redirect respondents to different questions based on their answers. This plan works well for straightforward surveys and forms where you need more than 10 responses monthly but don't require advanced functionality.

The Plus plan represents the sweet spot for many small to medium businesses. It includes calculator functionality for quizzes and assessments, hidden fields for tracking campaign sources, and payment collection through Stripe. Additionally, you get access to more sophisticated logic and the ability to create dropdown questions from uploaded lists.

Business tier customers receive priority support, which means faster response times when issues arise. You'll also get advanced features like custom subdomain hosting, partial completion tracking, and the ability to collaborate with team members more effectively. Most importantly, the 10,000 monthly response limit accommodates substantial data collection needs.

Annual versus monthly billing considerations

Here's where many people make a costly mistake. Annual subscriptions offer approximately 15-20% savings compared to monthly billing, which seems attractive upfront. However, if you cancel mid-year, Typeform's refund policy becomes relevant. Based on their terms, you won't receive a prorated refund for unused months on annual plans.

This means if you've paid £420 for an annual Plus subscription and cancel after three months, you've essentially paid £140 per month instead of the £35 rate you thought you were getting. From my experience processing cancellations, this catches people off guard more than any other aspect of subscription management.

Terms of service and cancellation policy

Understanding Typeform's cancellation policy is absolutely essential before you begin the cancellation process. Their terms of service, which you agreed to when signing up, contain specific provisions about how and when you can cancel, and what happens to your data afterwards.

Notice period requirements

Typeform requires no advance notice period for cancellations, which is actually quite customer-friendly compared to some competitors. You can cancel at any time, and your cancellation will take effect at the end of your current billing period. This means you retain access to all paid features until the date your subscription was set to renew.

However, keep in mind that submitting your cancellation request well before your renewal date is crucial. If you're cancelling by post—which I'll explain shortly is often the most reliable method—you need to account for postal delivery times and processing delays. I recommend sending your cancellation letter at least 10-14 days before your renewal date to ensure it's received and processed in time.

Refund policy details

Typeform's refund policy is straightforward but not particularly generous. For monthly subscriptions, there are no refunds once the billing period has started. If you cancel on the 15th of the month and your billing date is the 1st, you've already paid for the full month and won't receive money back for the unused portion.

Annual subscriptions follow the same principle but with more significant financial implications. When you cancel an annual plan, you won't receive a prorated refund for the remaining months. The subscription simply won't renew when the year ends. This policy means timing your cancellation strategically matters less for getting money back and more for preventing unwanted future charges.

Additionally, Typeform may offer refunds within a limited window if you've just subscribed and haven't used the service. This typically applies to situations where you subscribed by mistake or immediately realised the platform doesn't meet your needs. However, this isn't guaranteed and requires contacting their support team with a compelling reason.

Data retention and export considerations

Before cancelling, you must export any data you want to keep. Typeform retains your typeforms and responses for a limited time after cancellation, but this shouldn't be relied upon. Once your subscription ends, you'll revert to a Free account, which means you'll only be able to access your most recent 10 responses per typeform.

Most importantly, export your data before your subscription ends, not after. Typeform allows you to download responses as Excel, CSV, or JSON files, and you can export individual typeforms as well. This process takes just a few minutes but becomes impossible or severely limited once you lose paid access.

UK consumer rights and distance selling regulations

Under UK Consumer Contracts Regulations, you have the right to cancel within 14 days of subscribing to an online service without providing a reason. This cooling-off period applies to your initial subscription and any upgrades to higher tiers. If you cancel within this window, you're entitled to a full refund for any charges, minus a deduction for services already provided if you've actively used the platform.

Keep in mind that these statutory rights override Typeform's standard refund policy. If you're within the 14-day window, you have stronger legal protections than the company's terms of service might suggest. However, after this period expires, Typeform's own cancellation policy governs the relationship.

Cancelling by post - the complete guide

Whilst Typeform offers online cancellation methods through your account settings, cancelling by post provides several distinct advantages that I've seen prove valuable in thousands of cases. Let me walk you through why this method matters and exactly how to execute it properly.

Why postal cancellation is the most reliable method

Postal cancellation creates an indisputable paper trail that protects you if disputes arise. When you cancel online, you're relying on the company's system to properly record your request. I've encountered numerous situations where customers cancelled through their account dashboard only to be charged again the following month, with the company claiming no cancellation was received.

With a posted letter sent via Recorded Delivery, you have proof of posting and confirmation of receipt. This documentation becomes invaluable if you need to dispute unauthorised charges with your bank or card provider. Additionally, a formal letter demonstrates clear intent to cancel, which carries weight under UK contract law.

Most importantly, some users find their account access restricted due to payment failures or technical issues, making online cancellation impossible. A postal cancellation works regardless of your account status and doesn't require you to log in or navigate potentially confusing settings menus.

Preparing your cancellation letter

Your cancellation letter needs to include specific information to be effective. First, include your full name exactly as it appears on your Typeform account. Next, provide your account email address and any customer or account reference number you can find in your billing emails or account settings.

Clearly state your intention to cancel your Typeform subscription and specify the subscription tier you're currently on (Basic, Plus, or Business). Include your current billing date if known, as this helps the company identify your account quickly. Additionally, request written confirmation of your cancellation, specifying whether you want this by post or email.

Date your letter and sign it physically before sending. This might seem old-fashioned, but a signed, dated document carries more legal weight than an unsigned printout. Keep a photocopy or scan of the complete letter for your records before posting.

The correct postal address for Typeform

Sending your cancellation letter to the correct address is absolutely critical. Based on current company registration information, Typeform's official correspondence address is:

• TYPEFORM SL
• Bac de Roda, 163
• 08018 Barcelona
• Spain

Keep in mind that whilst Typeform serves UK customers, the company is registered in Spain, which means your letter will be sent internationally. This affects both postage costs and delivery times, which I'll address shortly.

Sending your letter via Recorded Delivery

Always use Royal Mail International Tracked & Signed service for cancellation letters sent abroad. Standard International Tracked provides tracking but not signature confirmation, whilst International Tracked & Signed ensures someone must sign for receipt. This signature confirmation is crucial evidence that Typeform received your cancellation request.

Visit your local Post Office rather than using a postbox. The counter staff will weigh your letter, apply the correct postage, and provide you with a receipt containing your tracking number. This tracking number allows you to monitor your letter's progress online through the Royal Mail website.

International Tracked & Signed to Spain typically costs between £6.85 and £7.50 for a standard letter and takes 3-7 working days for delivery. However, customs processing and local postal service handling can occasionally extend this timeframe, which is why sending your letter well in advance of your renewal date is essential.

Tracking and confirming delivery

Once posted, check your tracking number daily through the Royal Mail Track & Trace service. You'll see updates as your letter progresses through the postal system, including when it arrives in Spain and when it's delivered. Most importantly, you'll receive confirmation when someone signs for the letter, including the date and time of signature.

After delivery confirmation appears, wait 3-5 business days, then check your email for cancellation confirmation from Typeform. If you don't receive confirmation within a week of delivery, you'll need to follow up. Send an email to their support team referencing your posted letter, including the date sent, tracking number, and delivery confirmation date.

Using Postclic for streamlined postal cancellation

If managing international tracked post sounds complicated, services like Postclic simplify the entire process. Postclic handles the printing, envelope preparation, and posting of your cancellation letter with full tracking included. You simply provide your cancellation details through their platform, and they ensure your letter is properly formatted, posted via tracked service, and delivered with proof of receipt.

The main advantage is time-saving—you don't need to visit a Post Office or handle international postage calculations. Additionally, Postclic provides digital proof of posting and delivery confirmation through their platform, giving you a centralised record of your cancellation. This can be particularly valuable if you're managing multiple subscription cancellations simultaneously or if you're cancelling on behalf of a business where documentation is crucial.

Timeline and deadline management

Here's a realistic timeline for postal cancellation. Day 1: Prepare and post your letter via International Tracked & Signed. Days 2-4: Letter travels through UK postal system and customs. Days 5-7: Letter arrives in Spain and is delivered to Typeform's office. Days 8-12: Typeform processes the letter and updates your account. Days 13-15: You receive email confirmation of cancellation.

This means you should post your cancellation letter at least 15-20 days before your renewal date to ensure processing completes before you're charged again. If your renewal date is less than three weeks away, you might want to combine postal cancellation with an email notification to their support team, referencing that a formal cancellation letter is in the post.

Tips from former members

After helping thousands of people cancel their Typeform subscriptions, I've gathered practical insights that can save you time, money, and frustration. These tips come from real experiences and common mistakes I've seen repeatedly.

Export everything before cancelling

This cannot be emphasised enough. Export all your typeforms, responses, and any analytics data before your paid subscription ends. I've heard from countless users who assumed their data would remain accessible, only to discover they can only view 10 responses per form after reverting to a Free account. The export process is straightforward—go to each typeform, click the Results tab, and use the Export button to download your data in your preferred format. Do this for every form you've created, even ones you think you don't need anymore.

Check for annual billing before cancelling

Many users don't realise they're on annual billing until after they've cancelled and expect a refund. Log into your account, navigate to Settings, then Billing, and check whether your subscription shows a monthly or annual renewal date. If you're on annual billing and only a few months into your subscription, you might want to reconsider the timing of your cancellation since you won't receive a refund for unused months.

Screenshot your account settings

Before cancelling, take screenshots of your account settings, billing information, and subscription status. Capture your current plan tier, renewal date, and payment method on file. These screenshots serve as evidence of your subscription status if any disputes arise later. Additionally, screenshot the confirmation screen after you've cancelled online (if you're doing that in addition to postal cancellation) and any confirmation emails you receive.

Remove payment methods strategically

After your cancellation is confirmed but before your current subscription period ends, consider whether to remove your payment method from Typeform's system. Some users prefer to leave it in place until they're certain the cancellation has processed correctly and they've retained access through their paid period. Others remove it immediately after receiving cancellation confirmation to prevent any possibility of future charges. There's no single right answer—it depends on your comfort level and how much you trust the cancellation will process correctly.

Document all communication

Keep copies of every email, letter, and tracking confirmation related to your cancellation. Create a dedicated folder in your email client for Typeform cancellation correspondence. If you're cancelling by post, keep your Royal Mail receipt, tracking number, and delivery confirmation in a safe place. This documentation becomes crucial if you need to dispute charges with your bank or credit card company later.

Consider downgrading instead of cancelling

If you might need Typeform occasionally in the future, downgrading to the Free plan instead of fully cancelling preserves your account, typeforms, and recent responses. You can always upgrade again later if needed. Full cancellation typically means your account is deleted after a retention period, requiring you to start fresh if you return to the service. Downgrading gives you flexibility whilst eliminating ongoing costs.

Watch for confirmation emails carefully

Typeform's cancellation confirmation emails sometimes end up in spam folders, particularly if you don't regularly receive emails from them. After sending your cancellation letter and waiting the appropriate processing time, actively check your spam and promotions folders. Additionally, add Typeform's support email addresses to your contacts to ensure future correspondence reaches your inbox.

Verify the cancellation took effect

Two days before your renewal date, log into your Typeform account and verify that your subscription shows as cancelled or set to expire. Check your billing section to confirm no future payment is scheduled. If you see any indication that your subscription will renew, immediately contact Typeform support with your cancellation documentation and request urgent intervention to prevent the charge.

Monitor your bank statement

Even after receiving cancellation confirmation, monitor your bank or credit card statement around your previous renewal date. If a charge appears despite your cancellation, contact your bank immediately to dispute it as an unauthorised transaction. Provide them with your cancellation letter, tracking confirmation, and any email confirmations you received. UK banks are generally supportive of customers who can demonstrate they properly cancelled a subscription.

Learn from the experience

Finally, use this cancellation experience to inform future subscription decisions. Consider whether you genuinely need annual billing for services you might not use long-term. Evaluate whether you're actually using the features you're paying for before automatically renewing subscriptions. Set calendar reminders for renewal dates so you can make conscious decisions about continuing or cancelling rather than being caught off guard by automatic charges. These habits save substantial money over time and reduce the stress of managing multiple subscriptions.