Ending your Wild membership made easy

About Wild and its subscription service

Wild & Co operates as a sustainable personal care subscription service in the United Kingdom, providing refillable deodorant and body care products through a direct-to-consumer model. The company positions itself within the environmentally conscious retail sector, offering aluminium cases paired with compostable refills delivered on a recurring basis. In accordance with contemporary consumer protection legislation, subscribers enter into a continuing contractual relationship when they purchase Wild's products through the subscription mechanism, thereby creating ongoing obligations and corresponding rights for both parties.

The legal framework governing Wild's subscription arrangements falls under the Consumer Rights Act 2015 and the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013. These statutory instruments establish mandatory provisions regarding contract formation, performance standards, and termination procedures. Furthermore, as Wild operates primarily through distance selling mechanisms—specifically online platforms—the regulations pertaining to off-premises contracts apply comprehensively to all subscription agreements entered into through their website at https://wearewild.com/.

Wild's business model centres upon environmental sustainability claims, marketing refillable containers as an alternative to single-use plastic deodorant packaging. The subscription framework requires consumers to make an initial purchase of a reusable case, followed by periodic deliveries of replacement refills. This structure creates a contractual arrangement wherein the consumer commits to receiving goods at predetermined intervals, constituting what legal practitioners classify as a continuing supply contract. Consequently, the termination of such arrangements requires adherence to specific procedural requirements to ensure contractual compliance and preserve consumer rights.

The company's registered office is located at Wild & Co, 123 Hackney Road, London, E2 7QX, which serves as the primary address for formal correspondence and legal notifications. This address becomes particularly significant when exercising cancellation rights through postal methods, as proper service of notice to the correct legal entity at its registered address ensures enforceability and creates an auditable record of communication.

Membership structures and associated costs

Wild's subscription framework comprises several distinct pricing tiers and product categories, each establishing different contractual obligations and financial commitments. The initial transaction typically involves purchasing a reusable case—constructed from aluminium or bamboo materials—with prices ranging from approximately £15 to £25 depending upon the specific design selected. This initial purchase establishes the consumer's entry into the subscription arrangement, though the case itself is sold as a one-time transaction rather than a recurring charge.

The subscription component properly commences with the refill deliveries, which constitute the continuing contractual obligation. Standard deodorant refills are priced at approximately £4 per unit when purchased through subscription arrangements. The delivery frequency options typically include monthly, bi-monthly, or quarterly intervals, allowing consumers to select a schedule aligned with their consumption patterns. Nevertheless, this flexibility in delivery timing does not alter the fundamental nature of the contractual relationship as a continuing supply agreement subject to specific termination requirements.

Pricing structure and contractual commitments

The subscription terms and conditions establish that consumers maintain an active subscription until such time as they provide proper notice of cancellation. This creates a continuing obligation to accept and pay for deliveries at the agreed intervals. Furthermore, Wild's contractual documentation typically includes provisions regarding payment methods, requiring consumers to maintain valid payment information on file. The automatic charging mechanism associated with subscription services means that failure to cancel properly may result in continued billing and product dispatch.

Additional charges and contractual variations

Beyond the standard subscription fees, consumers should be aware of potential additional charges that may arise during the contractual relationship. Delivery charges are typically incorporated into the refill pricing for standard subscription orders; however, one-time purchases or modifications to scheduled deliveries may incur separate postage fees. The contractual terms governing these additional charges must comply with the Consumer Contracts Regulations, which require clear disclosure of all costs before contract formation.

Wild periodically offers promotional pricing structures for new subscribers, including discounted initial case purchases or reduced refill costs for the first delivery. These promotional arrangements create variations in the standard contractual terms, potentially including minimum commitment periods or restrictions on cancellation timing. Consequently, consumers who entered subscriptions under promotional conditions should review their specific terms carefully to understand any enhanced obligations that may affect their cancellation rights.

Understanding your cancellation rights under UK law

The legal framework governing subscription cancellations in the United Kingdom derives primarily from the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013. These regulations implement the EU Consumer Rights Directive and establish mandatory cancellation rights for distance and off-premises contracts. In accordance with Regulation 29, consumers possess an unconditional right to cancel contracts entered into at a distance—including online subscription agreements—within fourteen days of contract conclusion or, for goods contracts, within fourteen days of receiving the goods.

This statutory cooling-off period applies to the initial subscription agreement with Wild, meaning that consumers who have recently commenced their subscription possess an absolute right to cancel within fourteen days without providing justification. The cancellation right extends to both the case purchase and the subscription arrangement itself. Furthermore, the regulations require that the trader—in this instance, Wild—must provide clear information about cancellation rights before contract formation, and failure to do so extends the cancellation period by twelve months.

Statutory cancellation periods and notice requirements

Beyond the initial fourteen-day cooling-off period, consumers maintain the right to terminate ongoing subscription arrangements at any time, though this right derives from general contract law principles rather than the specific statutory cancellation provisions. The contractual terms and conditions governing Wild's subscription service establish the procedural requirements for such terminations, including notice periods and effective dates. Typically, subscription services require notice before the next scheduled dispatch to prevent additional charges, though the specific timing requirements should be verified in the individual contract terms.

The Consumer Rights Act 2015 supplements these cancellation provisions by establishing quality standards and remedies for defective goods. Should Wild's products fail to meet the statutory standards of satisfactory quality, fitness for purpose, or correspondence with description, consumers possess additional rights to reject goods and terminate the subscription agreement. These statutory rights operate independently of the contractual cancellation provisions and cannot be excluded or restricted by contractual terms.

Notice requirements and evidential considerations

Proper exercise of cancellation rights requires effective communication of the cancellation decision to Wild. The Consumer Contracts Regulations specify that cancellation notices may be communicated by any means, provided the communication clearly expresses the consumer's decision to cancel. Nevertheless, the method of communication carries significant implications for evidential purposes and dispute resolution. Postal cancellation, particularly through tracked delivery services, provides superior evidential value compared to electronic or telephone methods.

The legal principle of proper service requires that notices be delivered to the correct legal entity at an appropriate address. For Wild, the registered office address at Wild & Co, 123 Hackney Road, London, E2 7QX serves as the proper destination for formal legal notices. Sending cancellation correspondence to this address ensures compliance with service requirements and creates a documented record of when notice was given. Furthermore, utilising Recorded Delivery or similar tracked postal services generates independent third-party evidence of posting and delivery, which proves invaluable should disputes arise regarding whether proper notice was provided.

Step-by-step postal cancellation procedure

Postal cancellation represents the most legally robust method for terminating subscription agreements, providing documentary evidence and certainty regarding service of notice. The procedural steps outlined below ensure compliance with contractual requirements whilst creating comprehensive records to support the cancellation in the event of subsequent disputes or continued billing.

Preparing your cancellation correspondence

The initial step involves preparing a written cancellation notice that clearly communicates your intention to terminate the subscription agreement. The correspondence should include specific identifying information to enable Wild to locate your account and process the cancellation efficiently. Essential elements include your full name as it appears on the subscription account, your account number or email address associated with the subscription, and your delivery address. Furthermore, the letter should explicitly state your intention to cancel the subscription and specify the effective date you wish the cancellation to take effect.

The cancellation notice should reference your contractual rights and, where applicable, cite the relevant statutory provisions under which you are exercising cancellation rights. For cancellations within the fourteen-day cooling-off period, explicit reference to the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 strengthens the legal foundation of your notice. Additionally, requesting written confirmation of the cancellation and clarification of any final charges creates a clear expectation for responsive communication from Wild.

Addressing and dispatching the cancellation letter

Proper addressing of the cancellation correspondence ensures delivery to the correct legal entity capable of processing your request. The letter must be addressed to Wild at their registered office:

• Wild & Co, 123 Hackney Road, London, E2 7QX

The envelope should clearly display this address and include your return address to facilitate any necessary correspondence. Furthermore, marking the envelope with a reference such as \