Ending your Flo App membership made easy

About Flo App

Flo App is a comprehensive health and wellness platform designed specifically for women, offering period tracking, ovulation prediction, and pregnancy monitoring services. Founded in 2015, Flo has grown to become one of the most popular women's health applications worldwide, with millions of users relying on its artificial intelligence-powered predictions and personalised health insights. The app provides detailed cycle analysis, symptom tracking, and educational content about reproductive health, making it a valuable tool for women managing their menstrual health, trying to conceive, or navigating pregnancy.

The platform operates on a freemium model, offering basic tracking features at no cost whilst reserving premium features for paying subscribers. Flo Premium subscribers gain access to enhanced health insights, personalised reports, expert content, and priority customer support. The company is registered in the United Kingdom and provides services to British consumers under UK consumer protection laws, which means you have specific rights when it comes to cancelling your subscription or requesting refunds.

Many users initially sign up for Flo Premium to access advanced features during particular life stages, such as trying to conceive or during pregnancy. However, circumstances change, and you may find yourself needing to cancel your subscription for various reasons. Understanding your rights and the proper cancellation procedures is essential to avoid unwanted charges and ensure a smooth exit from the service.

Why customers choose to cancel

There are numerous legitimate reasons why Flo App users decide to cancel their premium subscriptions. Some find that the free version adequately meets their needs after initially subscribing to the premium service. Others may have achieved their health goals, such as successfully conceiving, and no longer require the advanced tracking features. Financial considerations also play a significant role, as household budgets tighten and discretionary spending on app subscriptions becomes less justifiable.

Technical issues and dissatisfaction with the app's accuracy or functionality prompt some users to seek alternatives. Privacy concerns have also emerged as a consideration, particularly following discussions about how health apps handle sensitive personal data. Additionally, some subscribers discover they were enrolled in automatic renewals without fully understanding the commitment, leading them to seek cancellation once they notice unexpected charges on their bank statements.

Subscription plans and pricing

Flo App offers several subscription tiers designed to accommodate different user needs and budget preferences. Understanding the pricing structure is crucial when considering cancellation, as different subscription types may have varying terms and conditions. The company regularly updates its pricing and promotional offers, so the costs you encounter may differ from what you initially paid when subscribing.

Current subscription options

The monthly subscription provides the most flexibility, allowing you to cancel without a long-term commitment. However, it represents the highest cost per month compared to annual subscriptions. Annual subscriptions offer significant savings, working out to approximately £3.33 per month, but require an upfront payment and typically auto-renew unless you take action to cancel before the renewal date.

The lifetime subscription represents a one-time payment that grants permanent access to premium features. This option eliminates recurring charges but offers no refund possibility once the initial refund period expires. Therefore, it requires careful consideration before purchase, as cancellation becomes less relevant once you've made this commitment.

Payment methods and billing cycles

Flo App processes payments through various platforms depending on how you initially subscribed. Users who downloaded the app through Apple's App Store have their subscriptions managed through Apple, whilst Android users typically pay through Google Play Store. Some users may have subscribed directly through Flo's website, which means their payment details are held by Flo's payment processors.

This distinction matters significantly when cancelling your subscription. The payment platform determines not only how you cancel but also your refund eligibility and the specific consumer protection laws that apply. As a result, understanding where your subscription originated is the first step in any cancellation process.

Billing cycles typically begin on the date you initially subscribed. For monthly subscriptions, you're charged on the same day each month. Annual subscriptions renew on the anniversary of your original purchase date. This means you need to track your specific renewal date carefully to avoid unwanted charges if you're planning to cancel.

Cancellation terms and conditions

Understanding Flo App's cancellation terms is essential for protecting your consumer rights and ensuring you don't face unexpected charges. Under UK consumer protection legislation, specifically the Consumer Rights Act 2015 and the Consumer Contracts Regulations 2013, you have specific rights when purchasing digital services. These laws provide important protections that apply regardless of what a company's terms and conditions state.

Notice periods and refund eligibility

UK law grants you a 14-day cooling-off period for most online purchases, including digital subscriptions. This means you can cancel within 14 days of subscribing and request a full refund, provided you haven't extensively used the service. In practice, this protection applies to new subscriptions and renewals, giving you a brief window to reconsider your purchase decision.

After the cooling-off period expires, your refund eligibility depends on several factors. If you cancel a monthly subscription mid-cycle, you typically retain access until the end of your current billing period, but you won't receive a pro-rata refund for unused days. Annual subscriptions present more complexity, as some companies refuse partial refunds whilst others may offer pro-rated returns depending on the circumstances.

Lifetime subscriptions generally offer no refunds beyond the initial 14-day period, as you've purchased permanent access rather than a time-limited service. Therefore, if you've held a lifetime subscription for several months, you're unlikely to receive any refund upon cancellation, though you'll retain access to premium features indefinitely.

Legal requirements in the UK

UK consumer law requires companies to make cancellation processes clear, straightforward, and accessible. Businesses cannot make cancellation unreasonably difficult or hide cancellation options in obscure menu locations. The Consumer Rights Act 2015 specifically protects your right to cancel digital services and receive refunds within the cooling-off period.

Additionally, the Consumer Contracts Regulations 2013 require companies to provide clear information about your cancellation rights before you purchase a subscription. This includes explaining the duration of the cooling-off period, how to exercise your right to cancel, and the consequences of cancellation. If a company fails to provide this information adequately, you may have extended cancellation rights beyond the standard 14-day period.

The Payment Services Regulations 2017 offer further protection by allowing you to cancel recurring payment authorisations directly with your bank. This means that even if you encounter difficulties cancelling through Flo App's official channels, you can instruct your bank to stop processing future payments. However, this should be considered a last resort, as it doesn't formally cancel your subscription and may leave you with an outstanding account.

Why postal cancellation provides the strongest protection

Whilst many companies encourage online cancellation through account settings or apps, sending a formal cancellation letter by post offers superior consumer protection. Postal cancellation creates an undeniable paper trail that proves you took action to cancel your subscription on a specific date. This evidence becomes invaluable if disputes arise about whether you cancelled in time or if the company claims they never received your cancellation request.

Using Royal Mail's Tracked 24 or Signed For services provides proof of posting and delivery, creating legally admissible evidence that your cancellation letter reached the company. In practice, this protection proves essential when companies continue charging you after cancellation or claim your cancellation wasn't processed properly. Therefore, postal cancellation represents the most reliable method for protecting your consumer rights.

Online cancellation methods can fail for numerous reasons. Account portals may malfunction, confirmation emails might not arrive, and companies can claim technical issues prevented your cancellation from processing. By contrast, a properly posted letter with tracking creates an independent record maintained by Royal Mail, not the company you're cancelling with. This independence makes postal cancellation the gold standard for consumer protection.

How to cancel Flo App by post

Cancelling your Flo App subscription by post requires careful attention to detail and proper documentation. Following the correct procedure ensures your cancellation is legally valid and provides you with evidence should any disputes arise. This method works regardless of how you originally subscribed, though you should also consider cancelling through your payment platform to prevent future charges whilst your postal cancellation is being processed.

Preparing your cancellation letter

Your cancellation letter should include several essential pieces of information to ensure Flo App can identify your account and process your request promptly. Begin with your full name as it appears on your account, along with the email address you used to register. Include your account username or customer reference number if you have access to this information, as it helps the company locate your subscription details quickly.

Clearly state your intention to cancel your Flo App subscription, specifying the subscription type you hold (monthly, annual, or lifetime). Mention the date you're sending the letter and request confirmation that your cancellation has been processed. If you're within the 14-day cooling-off period, explicitly reference this right and request a full refund under the Consumer Contracts Regulations 2013.

Request written confirmation of your cancellation, including the effective date when your subscription will end. Ask the company to confirm that no further payments will be taken from your account. Keep your language professional and factual, avoiding emotional statements or lengthy explanations about why you're cancelling. The letter should be concise, clear, and focused on the practical matter of terminating your subscription.

Essential information to include

Beyond basic account details, your cancellation letter should include specific information that strengthens your legal position. State clearly whether you're exercising your right to cancel within the cooling-off period or cancelling under the standard terms of your subscription agreement. This distinction matters because it affects your refund eligibility and the company's obligations.

Include details about your payment method and where you originally subscribed. If you subscribed through the Apple App Store or Google Play Store, mention this in your letter, as it may affect how your cancellation is processed. Provide your postal address for receiving written confirmation of your cancellation, even though you're sending the letter to them.

Date your letter and sign it if you're sending a physical copy. Keep a duplicate of everything you send for your records. This documentation proves invaluable if you need to escalate your complaint to your bank, payment platform, or consumer protection agencies. Therefore, thorough record-keeping represents an essential component of postal cancellation.

Where to send your cancellation letter

Sending your cancellation letter to the correct address ensures it reaches the appropriate department promptly. Flo App's registered office address for UK correspondence is:

• Flo Health UK Ltd
• 167-169 Great Portland Street
• 5th Floor
• London
• W1W 5PF
• United Kingdom

Address your letter to the Customer Service Department or Subscriptions Department to ensure it reaches the team responsible for processing cancellations. Using the complete address exactly as shown above prevents delays caused by mail being misdirected or returned.

Recommended postal services

Royal Mail offers several tracked services suitable for sending cancellation letters. Tracked 24 provides next-day delivery with online tracking and costs approximately £3.35, offering proof of posting and delivery. Signed For services require a signature upon delivery, providing additional evidence that your letter reached the company, though they cost slightly more at around £3.50.

Special Delivery Guaranteed by 1pm offers the highest level of security and proof, with compensation up to £500 if your letter goes missing. This service costs approximately £6.85 but provides absolute certainty that your cancellation letter was delivered. For subscription cancellations, Tracked 24 typically provides sufficient protection at a reasonable cost.

Never send cancellation letters by standard post without tracking. The minimal cost saving isn't worth the risk of having no proof that you sent your cancellation on time. In practice, companies occasionally claim they never received cancellation letters, and without tracking, you have no evidence to refute this claim. Therefore, tracked postal services represent essential insurance for your consumer rights.

Using Postclic for efficient cancellation

Whilst you can certainly prepare and post cancellation letters yourself, services like Postclic streamline the process significantly. Postclic helps you create properly formatted cancellation letters and sends them via tracked postal services on your behalf, saving you time and ensuring your letter includes all necessary information. The service maintains digital records of your cancellation, providing additional evidence should disputes arise.

Using Postclic means you don't need to visit the post office or purchase tracking services separately. The platform handles the entire process digitally, from letter creation to posting, whilst providing you with tracking information and proof of delivery. This convenience proves particularly valuable when you're busy or unfamiliar with formal letter-writing conventions.

The service ensures your letter reaches the correct address with proper tracking, eliminating common mistakes that can delay cancellation processing. Postclic's digital proof of posting and delivery creates a comprehensive audit trail that strengthens your position if you need to dispute continued charges or pursue refunds. Therefore, whilst optional, using such services offers peace of mind and professional presentation.

Timeline and what to expect

After posting your cancellation letter, companies typically have a reasonable period to process your request. Under UK consumer law, businesses should acknowledge cancellation requests promptly, usually within 14 days. However, processing times vary, and you might wait up to 28 days for complete confirmation and any applicable refunds.

Track your letter using the Royal Mail tracking number to confirm delivery. Once delivered, note the date, as this establishes when the company received your cancellation notice. If you don't receive confirmation within two weeks of delivery, send a follow-up letter referencing your original cancellation and including copies of your tracking receipt.

Continue monitoring your bank statements to ensure no further payments are taken. If charges appear after your cancellation date, you have grounds to dispute them with your bank as unauthorised transactions. Keep all documentation, including tracking receipts, bank statements showing charges, and any correspondence with the company, as this evidence supports any disputes or complaints.

Customer reviews and tips

Understanding other customers' experiences with cancelling Flo App subscriptions provides valuable insights into potential challenges and effective strategies. Many users share their cancellation experiences online, offering practical advice that can help you navigate the process more smoothly and avoid common pitfalls.

Common challenges reported by customers

Numerous Flo App users report confusion about where to cancel their subscriptions, particularly those who subscribed through app stores rather than directly through Flo's website. This confusion often leads to continued charges despite users believing they've cancelled successfully. The distinction between cancelling through the app itself versus through the payment platform represents a frequent source of frustration.

Some customers describe difficulty obtaining refunds, even when cancelling within the 14-day cooling-off period. Response times from customer service vary significantly, with some users receiving prompt assistance whilst others wait weeks for replies. These inconsistencies highlight why postal cancellation with tracking provides superior protection compared to relying solely on email requests or in-app cancellation attempts.

Technical issues with the app occasionally prevent users from accessing cancellation options through their account settings. When this occurs, customers find themselves unable to cancel through the official channels, necessitating alternative methods like postal cancellation. Therefore, knowing how to cancel by post ensures you're not dependent on app functionality that might fail at crucial moments.

Successful cancellation strategies

Customers who successfully cancel their Flo App subscriptions typically follow several best practices. First, they identify where they originally subscribed and cancel through that platform in addition to sending formal written notice to Flo. This dual approach ensures that payment authorisations are revoked whilst also formally notifying the company of their cancellation intention.

Keeping detailed records proves essential according to experienced users. Successful cancellers maintain copies of all correspondence, note dates of phone calls or emails, and save tracking information from posted letters. This documentation becomes crucial evidence if disputes arise about whether cancellation occurred or when it took effect.

Many users recommend cancelling well before renewal dates rather than waiting until the last minute. This buffer period allows time for processing delays and reduces the risk of being charged for another subscription cycle. In practice, cancelling at least two weeks before renewal provides adequate margin for error whilst still maximising your access to the service you've already paid for.

Protecting yourself from unwanted charges

Beyond formal cancellation, several protective measures help ensure you're not charged after cancelling. Contact your bank or card provider to inform them you've cancelled the subscription and request that they decline any future payment attempts from Flo App. Whilst this doesn't replace formal cancellation, it provides a safety net if processing delays occur or the company claims they didn't receive your cancellation.

Monitor your bank statements vigilantly for at least three months after cancelling. Unauthorised charges occasionally appear weeks after cancellation, particularly around what would have been your renewal date. If you spot such charges, immediately contact your bank to dispute them as unauthorised transactions, providing your cancellation evidence as proof.

Consider using virtual card numbers or payment services that allow you to create temporary card numbers for subscriptions. These services let you cancel the specific card number used for Flo App without affecting your main card, providing absolute certainty that no further charges can occur. This approach offers maximum protection, though it should complement rather than replace formal cancellation procedures.

When to escalate complaints

If Flo App refuses to honour your cancellation or continues charging you despite proper notice, several escalation options exist. Begin by sending a formal complaint letter to the company's registered address, clearly stating the problem and what resolution you expect. Reference relevant consumer protection legislation and include copies of your cancellation evidence.

Should the company fail to resolve your complaint satisfactorily within eight weeks, you can escalate to alternative dispute resolution services. The UK has several consumer ombudsman schemes, though digital services sometimes fall outside their remit. Therefore, research which organisation covers app-based subscriptions before submitting complaints.

Your bank or card provider offers another escalation route through chargeback procedures. If you can demonstrate that you cancelled properly but were charged anyway, your bank may reverse the transaction and reclaim the money from Flo App. This process typically requires evidence of your cancellation attempt, which is why postal cancellation with tracking proves so valuable.

Advice for specific subscription types

Monthly subscribers have the simplest cancellation experience, as they're only committed until the end of their current billing cycle. Therefore, if you're considering cancellation but haven't subscribed yet, monthly plans offer maximum flexibility despite higher per-month costs. Cancel at any point and you'll only lose access at the end of your current month.

Annual subscribers should pay particular attention to renewal dates, as missing the cancellation window means committing to another full year. Set calendar reminders at least one month before your renewal date to ensure adequate time for postal cancellation processing. Some users report that annual subscriptions offer partial refunds when cancelled mid-term, though this isn't guaranteed and depends on individual circumstances.

Lifetime subscription holders have limited cancellation options since they've purchased permanent access rather than a time-limited service. However, if you purchased recently and are within the 14-day cooling-off period, you can still request a full refund. Beyond this window, lifetime subscriptions generally don't qualify for refunds, though you retain access to premium features indefinitely.

Alternative solutions before cancelling

Before proceeding with cancellation, consider whether alternative solutions might address your concerns whilst preserving your subscription benefits. If cost is the primary issue, check whether Flo App offers reduced pricing for students, low-income users, or other qualifying groups. Some users successfully negotiate discounted rates by contacting customer service directly.

Technical problems sometimes resolve through app updates or device changes rather than requiring cancellation. If functionality issues prompted your cancellation decision, try reinstalling the app, updating to the latest version, or accessing your account through a different device. Customer service may offer technical support that resolves your problems without losing your subscription.

Privacy concerns might be addressable through account settings adjustments rather than complete cancellation. Review your privacy preferences to limit data collection and sharing whilst retaining access to features you find valuable. This compromise allows you to continue using the service whilst addressing specific concerns about data handling.

Regardless of your final decision, understanding your rights and following proper cancellation procedures ensures you're protected throughout the process. Postal cancellation with tracked delivery provides the strongest evidence of your intentions and creates a clear paper trail that supports your position if disputes arise. Therefore, whilst the process requires some effort, it offers unmatched protection for your consumer rights and financial interests.