Stopping EveryPlate: What you need to know

About EveryPlate

EveryPlate is a budget-friendly meal kit delivery service operating in the UK, designed to make home cooking accessible and affordable for busy households. As part of the HelloFresh Group, EveryPlate offers simple, tasty recipes with pre-portioned ingredients delivered directly to your door. The service focuses on providing quality meals at a lower price point compared to other meal kit providers, typically offering recipes that take around 30 minutes to prepare.

The company targets families and individuals who want to reduce food waste, save time on meal planning, and enjoy home-cooked meals without the premium price tag associated with other subscription services. EveryPlate's recipes feature familiar ingredients and straightforward cooking methods, making them suitable for cooks of all skill levels. This means you won't need specialist equipment or advanced culinary knowledge to prepare your meals.

As a subscription-based service, EveryPlate operates on a recurring delivery model. Customers receive weekly boxes containing recipe cards and fresh ingredients for their chosen number of meals. The service has gained popularity in the UK due to its competitive pricing structure, though like many subscription services, understanding the cancellation process is essential before committing to the service.

Understanding your rights as a consumer is particularly important with meal kit subscriptions. These services involve regular payments and ongoing commitments, which means knowing how to pause, modify, or cancel your subscription protects you from unwanted charges. Therefore, being informed about the cancellation process before you subscribe gives you confidence and control over your consumer choices.

Subscription plans and pricing

Available meal options

EveryPlate UK offers flexible subscription plans designed to accommodate different household sizes and dietary preferences. Customers can choose from various options based on the number of people they're cooking for and how many meals they want per week. The service typically provides options for two or four people, with meal frequencies ranging from three to five recipes per week.

The pricing structure is straightforward and represents one of EveryPlate's main selling points. As a budget meal kit provider, EveryPlate positions itself as the most affordable option in the UK market, with prices generally starting from around £2.99 per portion. This means a two-person box with three meals would cost approximately £17.94 per week, though prices may vary based on promotional offers and the specific plan selected.

Payment terms and billing cycles

EveryPlate operates on a weekly billing cycle, charging your payment method approximately five to six days before your scheduled delivery date. This advance billing system allows the company to purchase fresh ingredients and prepare your box for dispatch. As a result, understanding these billing timelines becomes crucial when you decide to cancel or modify your subscription.

The service typically offers introductory discounts for new customers, which can make the first few boxes significantly cheaper than the standard pricing. However, these promotional rates eventually revert to regular pricing, and this transition sometimes prompts customers to reconsider their subscription. Therefore, keeping track of when promotional periods end helps you make informed decisions about continuing your subscription.

Your subscription continues automatically each week unless you actively skip a delivery, pause your account, or cancel entirely. This automatic renewal system is convenient for regular users but requires vigilance if you wish to stop the service. In practice, this means you must take action before the weekly cut-off time to avoid being charged for the next delivery.

Cancellation terms and conditions

Legal requirements in the UK

Under UK consumer protection law, specifically the Consumer Contracts Regulations 2013, you have specific rights when dealing with subscription services like EveryPlate. These regulations provide you with a 14-day cooling-off period from the date you sign up for the service, during which you can cancel without providing a reason. This means if you've recently subscribed and change your mind, you're legally entitled to a full refund for any undelivered orders.

Beyond the initial cooling-off period, your cancellation rights depend on the terms and conditions you agreed to when subscribing. However, UK law still protects you from unfair contract terms, and any cancellation process must be straightforward and clearly explained. Therefore, companies cannot make cancellation unreasonably difficult or impose excessive penalties for ending your subscription.

The Consumer Rights Act 2015 further protects you by requiring that services must be performed with reasonable care and skill. If EveryPlate fails to meet this standard—for example, by consistently delivering poor-quality ingredients or incorrect orders—you have additional grounds for cancellation and may be entitled to compensation. As a result, keeping records of any service failures strengthens your position if you need to dispute charges or request refunds.

Notice periods and deadlines

EveryPlate typically requires cancellation requests to be submitted before a specific weekly deadline to avoid being charged for the next delivery. This cut-off point usually falls approximately five to six days before your scheduled delivery date, aligning with when the company processes payments and begins preparing orders. This means timing your cancellation correctly is essential to avoid unwanted charges.

If you miss the weekly deadline, you'll likely be charged for one final delivery even after submitting your cancellation request. This isn't necessarily unfair practice—it reflects the reality that the company has already purchased ingredients and prepared your box. In practice, planning your cancellation well in advance of the deadline protects you from paying for meals you don't want.

Refund policies

EveryPlate's refund policy generally aligns with UK consumer law requirements. If you cancel within the 14-day cooling-off period, you're entitled to a refund for any boxes not yet delivered. The company should process this refund within 14 days of receiving your cancellation notice, using the same payment method you originally used for the purchase.

For cancellations made after the cooling-off period, refunds typically aren't provided for future deliveries since you're cancelling an ongoing subscription rather than returning a purchased product. However, if you've been charged incorrectly or received substandard service, you have the right to dispute these charges. Therefore, documenting any issues with your deliveries creates a paper trail that supports refund requests.

If you've experienced problems such as missing ingredients, spoiled food, or incorrect orders, you should request compensation or credits before cancelling. EveryPlate, like other reputable companies, typically offers refunds or account credits for verified quality issues. This means addressing problems as they occur maximizes your chances of receiving appropriate compensation.

How to cancel EveryPlate by post

Why postal cancellation is recommended

Sending your cancellation request by post, particularly via Recorded Delivery, provides you with the strongest legal protection as a consumer. Unlike online methods that might be affected by technical issues, website changes, or disputed submission times, a posted letter creates an indisputable paper trail. This means you have physical proof that you submitted your cancellation request, including the exact date it was sent and received.

Recorded Delivery services through Royal Mail provide tracking information and require a signature upon delivery, creating legally admissible evidence that EveryPlate received your cancellation notice. This protection is particularly valuable if disputes arise about whether you cancelled in time or if the company claims they never received your request. As a result, postal cancellation eliminates ambiguity and protects you from potential billing disputes.

Many consumers have experienced frustration with online cancellation processes that seem deliberately complicated or unclear. Website interfaces change, accounts can be locked, and technical errors can prevent successful submission. Therefore, using postal cancellation puts you in control of the process and ensures your request cannot be ignored or lost in digital systems.

The small cost of sending a Recorded Delivery letter—typically around £3-4—is a worthwhile investment for the peace of mind and legal protection it provides. This is especially true if you're cancelling to avoid future charges that could total £20-30 per week. In practice, this modest expense protects you from potentially much larger unwanted costs.

Essential information to include

Your cancellation letter must contain specific information to be legally effective and ensure EveryPlate can process your request without delay. Start by clearly stating your full name exactly as it appears on your account, along with your complete address and the email address associated with your subscription. This information allows the company to locate your account quickly and accurately.

Include your EveryPlate account number or customer reference number if you have access to this information. You can typically find these details on previous delivery confirmations, invoices, or in your account settings. This means the company can identify your subscription immediately without needing to search through multiple potential matches.

State clearly and unambiguously that you wish to cancel your EveryPlate subscription with immediate effect. Use direct language such as "I am writing to cancel my EveryPlate subscription" rather than vague phrases like "I'm thinking about stopping my deliveries." Therefore, leaving no room for misinterpretation protects you from claims that your intentions weren't clear.

Specify the date you're sending the letter and request written confirmation of your cancellation. Ask EveryPlate to confirm the date your subscription will end and verify that no further payments will be taken from your account. As a result, you create a clear record of expectations that can be referenced if problems occur.

While you're not legally required to provide a reason for cancelling, briefly mentioning one can be helpful for your records. Common reasons include budget constraints, dietary changes, too much food waste, or simply no longer needing the service. This context can support your position if you later need to dispute charges or demonstrate that your cancellation was genuine.

Where to send your letter

Sending your cancellation letter to the correct address is absolutely critical for ensuring EveryPlate receives and processes your request. You must use the official registered office or customer service address for EveryPlate UK. Using an incorrect address could delay your cancellation or result in continued charges while your letter is redirected.

The correct postal address for EveryPlate UK cancellations is:

• EveryPlate
• c/o HelloFresh UK
• Building 5, Croxley Park
• Hatters Lane
• Watford
• Hertfordshire
• WD18 8YG
• United Kingdom

Always use Royal Mail Recorded Delivery or Special Delivery for sending cancellation letters. These services cost between £3.35 and £7.50 depending on the level of tracking you choose, but they provide essential proof of postage and delivery. This means you'll receive a reference number to track your letter online and confirmation when it's been delivered and signed for.

Keep your proof of postage receipt in a safe place along with a copy of your cancellation letter. These documents form your evidence that you submitted your cancellation request on a specific date. Therefore, if EveryPlate claims they didn't receive your letter or disputes your cancellation timeline, you have concrete proof to support your position.

Using Postclic for cancellation letters

Postclic is a digital service that simplifies sending formal letters, including subscription cancellations, by handling the entire postal process on your behalf. Rather than printing, addressing, and posting your letter yourself, Postclic allows you to create your cancellation letter online, and they print, envelope, and send it via Recorded Delivery to EveryPlate's registered address.

The service provides several advantages for consumers cancelling subscriptions. You receive digital proof of sending, including tracking information, without needing to visit a post office. This means you can cancel your subscription immediately from home while still maintaining the legal protections of postal cancellation. As a result, Postclic combines the convenience of online cancellation with the security of traditional post.

Postclic ensures your letter is professionally formatted and sent to the correct address, eliminating concerns about incorrect formatting or addressing errors. The service maintains records of your cancellation, providing an additional layer of documentation if disputes arise. Therefore, using Postclic can be particularly valuable if you're unfamiliar with formal letter writing or want to ensure your cancellation is handled correctly.

The cost of using Postclic is comparable to sending Recorded Delivery yourself but saves you the time and effort of printing, addressing, and posting your letter. For many consumers, this time-saving aspect justifies the service cost, especially when cancelling multiple subscriptions or dealing with cancellations while busy with work or family commitments.

Following up on your cancellation

After sending your cancellation letter, monitor your email for confirmation from EveryPlate. Most companies send automated or manual confirmation within a few business days of receiving cancellation requests. If you don't receive confirmation within five business days of your letter being delivered, you should follow up to ensure your cancellation has been processed.

Check your bank account or credit card statements carefully for several weeks after cancelling to verify that no further charges appear. If you notice any unexpected charges from EveryPlate after your cancellation should have taken effect, contact your bank or card provider immediately to dispute the transaction. This means you're protected by payment provider guarantees in addition to your consumer rights.

Keep all documentation related to your cancellation, including your original letter copy, proof of postage, tracking information, and any confirmation emails from EveryPlate. Store these documents for at least six months after cancelling. Therefore, if any disputes arise or incorrect charges appear, you have comprehensive evidence to support your case.

If EveryPlate fails to honour your cancellation or continues charging you after receiving your letter, you have several options for recourse. Contact your payment provider to reverse the charges, file a complaint with Citizens Advice, or report the issue to Trading Standards. As a result, you're not powerless if companies don't respect your cancellation rights.

Customer reviews and tips

Common reasons for cancellation

Understanding why other customers cancel EveryPlate can help you make informed decisions about your own subscription. One of the most frequently cited reasons is cost accumulation—while individual meals seem affordable, weekly charges add up significantly over time. Many customers find that after the introductory discount period ends, the service becomes less economical than they initially expected. This means budgeting for the full-price subscription before committing helps set realistic expectations.

Food waste represents another common concern among EveryPlate subscribers. Despite the convenience of pre-portioned ingredients, some customers find they can't keep up with weekly deliveries, leading to unused ingredients spoiling in their refrigerators. This is particularly true for smaller households or people with unpredictable schedules who can't always cook on planned days. Therefore, honestly assessing your cooking frequency before subscribing prevents waste and disappointment.

Recipe repetition and limited variety prompt some customers to cancel after several months of subscription. While EveryPlate offers rotating menus, the focus on budget-friendly ingredients means recipes can feel similar over time. Customers seeking more adventurous or diverse cuisine options often find the menu selection becomes monotonous. As a result, EveryPlate works best for those who prefer familiar, straightforward meals rather than culinary variety.

Delivery timing issues also drive cancellations, particularly when boxes arrive at inconvenient times or when customers experience repeated delivery problems. Since meal kit ingredients are perishable, receiving deliveries when you're away from home or during busy periods can be frustrating. This means subscribers with irregular schedules or frequent travel may struggle to make the service work consistently.

Customer experiences with cancellation

Customer feedback about cancelling EveryPlate reveals mixed experiences. Some subscribers report straightforward cancellation processes with prompt confirmation and no further charges, while others describe difficulties including delayed processing, continued billing, or unclear cancellation procedures. This variability underscores the importance of using reliable cancellation methods that provide proof of your request.

Several customers have reported that online cancellation options can be difficult to locate within the website or app interface. Some describe multiple steps or confirmation screens that seem designed to discourage cancellation, a practice known as "dark patterns" in user interface design. Therefore, postal cancellation bypasses these potential obstacles and ensures your request is processed regardless of website design changes.

Positive experiences typically involve customers who cancelled well before their billing deadline and maintained clear documentation of their request. Those who sent cancellation letters via Recorded Delivery generally report greater peace of mind and fewer disputes about whether their cancellation was received. This means investing in proper cancellation procedures protects you from common problems that frustrate other customers.

Tips for a smooth cancellation

Timing your cancellation strategically can prevent unwanted charges and ensure a clean break from the service. Check your account settings or recent emails to identify your next billing date and delivery schedule. Submit your cancellation letter at least seven to ten days before your next scheduled delivery to provide adequate processing time. As a result, you avoid the frustration of being charged for one additional box because your cancellation arrived just after the weekly deadline.

Before cancelling permanently, consider whether pausing your subscription might better suit your needs. EveryPlate typically allows subscribers to skip individual weeks or pause their account for extended periods without fully cancelling. This flexibility means you can take breaks during busy periods, holidays, or when you need to reduce expenses temporarily without losing your account. Therefore, exploring pause options first might provide the flexibility you need without requiring full cancellation.

Document everything throughout the cancellation process. Take screenshots of your account settings showing your subscription details and upcoming deliveries. Keep copies of all correspondence, including your cancellation letter, proof of postage, and any responses from EveryPlate. This comprehensive documentation protects you if disputes arise and provides evidence for complaints to consumer protection agencies if necessary.

If you're cancelling due to service problems rather than simply not needing the service anymore, communicate these issues clearly in your cancellation letter. While you're not required to provide reasons, explaining problems like consistently poor ingredient quality, repeated delivery failures, or incorrect orders creates a record that could support compensation claims. This means you might receive goodwill refunds or credits even as you cancel.

Monitor your payment method carefully for at least two billing cycles after cancelling to ensure no further charges appear. Set calendar reminders to check your bank statement on the dates when EveryPlate would normally charge you. If unauthorized charges occur, dispute them immediately with your payment provider while the transaction is still recent. As a result, you maximize your chances of successfully reversing any incorrect charges.

Your rights if problems occur

If EveryPlate continues charging you after you've properly cancelled your subscription, you have strong legal protections under UK consumer law. Contact your bank or credit card provider immediately to dispute the charges under the Direct Debit Guarantee or your card provider's chargeback scheme. These protections allow you to reclaim unauthorized payments, and financial institutions typically side with consumers when clear evidence of cancellation exists.

The Direct Debit Guarantee, which covers most subscription payments in the UK, states that if an error is made by the organization collecting the payment, you're entitled to a full and immediate refund from your bank. This means if you've cancelled properly but EveryPlate continues taking payments, your bank should refund you immediately while investigating the claim. Therefore, understanding these payment protections empowers you to act quickly when problems occur.

If informal resolution attempts fail, you can escalate your complaint to formal channels. Citizens Advice provides free guidance on consumer rights and can help you understand your options for pursuing complaints. Trading Standards can investigate businesses that repeatedly ignore cancellation requests or engage in unfair commercial practices. As a result, you have access to official support if companies don't respect your consumer rights.

For more serious disputes involving significant amounts of money or clear breaches of consumer law, you might consider using Alternative Dispute Resolution (ADR) services or small claims court. These options involve more effort but provide formal mechanisms for resolving disputes when companies refuse to cooperate. This means even if initial cancellation attempts encounter resistance, you have escalation paths available to protect your interests.

Remember that as a consumer in the UK, you have substantial legal protections that companies must respect. Subscription services cannot trap you in contracts indefinitely or make cancellation unreasonably difficult. Therefore, knowing your rights and using proper cancellation procedures—particularly postal methods with proof of delivery—ensures you maintain control over your subscriptions and protect yourself from unfair practices.