Ending your Freddie's Flowers membership made easy

About Freddie's Flowers

Freddie's Flowers is a UK-based subscription service that delivers fresh flowers directly to your door each week. Founded in 2014 by Freddie Garland, the company has grown to become one of Britain's most popular flower delivery subscriptions, sending out hundreds of thousands of bouquets annually to homes across the country.

The service operates on a straightforward premise: every week, subscribers receive a carefully curated selection of seasonal blooms with simple arranging instructions. The flowers arrive in bud form to ensure maximum freshness and longevity, typically lasting 7-10 days when properly cared for. Each delivery includes around 20 stems, though this can vary depending on the specific varieties included.

What sets Freddie's Flowers apart from traditional florists is the educational element. Each box comes with a postcard featuring step-by-step arranging tips and information about the flowers included. This approach has built a loyal community of subscribers who've developed their floristry skills over time, transforming from complete beginners into confident arrangers.

The company sources flowers from growers worldwide, prioritising seasonal availability and sustainability. During British growing seasons, they incorporate locally-grown stems whenever possible. The subscription model allows them to predict demand accurately, reducing waste compared to traditional flower retail where unsold stock often ends up discarded.

Freddie's Flowers has expanded beyond the basic weekly subscription to include additional services like letterbox flowers, bouquets for special occasions, and even wedding flowers. However, the core weekly subscription remains their flagship offering, designed for regular customers who want fresh flowers as part of their weekly routine rather than just for special occasions.

Plans, features and pricing

Understanding what you're paying for is essential before considering cancellation. Freddie's Flowers operates primarily on a weekly subscription model, though flexibility options have been introduced over the years based on customer feedback.

Standard weekly subscription

The main offering is the weekly bouquet subscription, priced at £25.90 per delivery including postage. This gets you approximately 20 stems of seasonal flowers, arranging instructions, and access to the online community and video tutorials. The flowers are dispatched on Fridays and typically arrive on Saturdays, though delivery days can vary slightly depending on your location.

One critical point that catches many subscribers off-guard: you're charged weekly, not monthly. This means four or five charges per month depending on how many weeks fall in that calendar month. Over a year, you're looking at 52 deliveries unless you actively manage your subscription with skips or pauses.

Flexibility options

Freddie's Flowers has introduced several flexibility features that affect how cancellation works. Subscribers can skip individual weeks without charge, though this must be done before the weekly deadline (typically Wednesday evening for Saturday delivery). You can also pause your subscription for holidays or other periods when you won't be home to receive flowers.

The \