Stopping Now Membership: What you need to know

About Now Membership

Now Membership, formerly known as NOW TV, represents Sky's flexible streaming service designed specifically for UK consumers who want access to premium entertainment without the commitment of traditional long-term contracts. This streaming platform offers a compelling alternative to conventional television subscriptions, allowing you to watch live and on-demand content across various categories including entertainment, cinema, sports, and children's programming. As a consumer rights specialist, I've assisted countless individuals with Now Membership cancellations, and understanding your rights from the outset is crucial to maintaining control over your subscription.

The service operates through monthly rolling contracts, which theoretically provides flexibility. However, many consumers find themselves frustrated when attempting to cancel, particularly when they discover that certain communication methods may not provide the documented proof they need. This is where understanding your legal position becomes essential. Under UK consumer protection law, you have specific rights regarding subscription services, and these rights extend to how you can communicate cancellation requests.

Now Membership delivers content through various devices including smart TVs, gaming consoles, streaming sticks, tablets, and smartphones. The platform has evolved significantly since its launch, expanding its content library and adjusting its pricing structure. For consumers, this means staying informed about what you're paying for becomes increasingly important. Therefore, keeping accurate records of your subscription details, payment dates, and any correspondence with the company is fundamental to protecting your interests.

The service appeals to budget-conscious viewers who want premium content without satellite dishes or engineer visits. However, the convenience of quick sign-up can sometimes obscure the importance of understanding cancellation procedures. In practice, many subscribers only investigate cancellation methods when they've already decided to leave, which can lead to rushed decisions and inadequate documentation. As a result, I always recommend familiarising yourself with cancellation procedures immediately after subscribing, ensuring you're prepared should your circumstances change.

Subscription plans and pricing

Now Membership operates through a membership model combined with individual entertainment passes. Understanding this structure is essential because it affects how cancellation works and what charges you might face. The membership itself provides the platform access, whilst entertainment passes give you actual content. This dual-layer system can sometimes confuse consumers, particularly regarding what needs cancelling and when charges will cease.

Current membership and pass structure

The Now Membership functions as a base account that you maintain, whilst entertainment passes are the actual subscriptions you pay for monthly. Each pass covers different content categories, and you can hold multiple passes simultaneously. This means your total monthly cost depends on which passes you've activated. From a consumer rights perspective, this modular approach offers flexibility but requires vigilance regarding what you're actually paying for each month.

These prices reflect standard rates, though promotional offers frequently appear for new customers. This creates a common cancellation scenario: consumers sign up during promotional periods offering reduced rates, then face significantly higher charges when the promotional period ends. As a consumer rights specialist, I've seen numerous cases where individuals weren't adequately informed about post-promotional pricing, leading to bill shock and immediate cancellation requests.

Boost add-on and additional costs

Beyond the basic passes, Now Membership offers a \