Cancellation service n°1 in United Kingdom
Tastecard operates as a subscription-based dining discount service within the United Kingdom, providing members with access to reduced-price dining experiences at participating restaurants, cafés, and food establishments. The service functions through a membership model whereby subscribers pay a recurring fee in exchange for discounts typically ranging from 25% to 50% on food bills or two-for-one dining offers at thousands of partnered venues across the UK.
The contractual relationship between Tastecard and its subscribers constitutes a service agreement governed by UK consumer protection legislation, including the Consumer Rights Act 2015 and the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013. Furthermore, as a subscription service that automatically renews unless cancelled, Tastecard memberships fall within the scope of regulations concerning continuous payment authority and recurring billing arrangements.
Tastecard Limited, the operating entity, maintains its registered office at Third Floor, The Boyne Tower, Bull Ring, Lagavooren, Drogheda, Co. Louth, A92 F682, with additional operational addresses in England. The company has historically been associated with various corporate structures and ownership arrangements, which subscribers should note may affect certain administrative procedures, including cancellation protocols.
In accordance with standard subscription service practices, Tastecard memberships automatically renew at the conclusion of each billing period unless the subscriber provides explicit notice of cancellation within the stipulated timeframe. This automatic renewal mechanism represents a material term of the contract and imposes upon subscribers the obligation to actively terminate the agreement should they wish to discontinue the service.
The Consumer Rights Act 2015 establishes fundamental protections for UK consumers entering into service contracts, including subscription agreements. Consequently, Tastecard must ensure that all material terms are presented clearly and transparently before contract formation, including pricing structures, renewal mechanisms, and cancellation procedures. Any failure to provide such information may render certain contractual terms unenforceable.
Furthermore, the Consumer Contracts Regulations grant consumers a statutory cooling-off period of 14 calendar days from the date of contract formation during which cancellation may be effected without penalty. Nevertheless, this right applies specifically to distance contracts and off-premises contracts, and subscribers should verify whether their particular circumstances fall within this regulatory framework.
Whilst various cancellation methods may be available, postal cancellation via Recorded Delivery represents the most legally robust approach for terminating subscription agreements. This methodology provides irrefutable documentary evidence of both the cancellation instruction and the date of dispatch, which proves essential should any dispute arise concerning whether proper notice was provided within the contractually stipulated timeframe.
In accordance with established contract law principles, the burden of proof regarding cancellation notice rests with the party asserting that such notice was given. Consequently, subscribers bear responsibility for demonstrating that cancellation instructions were communicated appropriately and within any applicable notice period. Recorded Delivery postal services generate tracking documentation and proof of delivery, thereby satisfying this evidentiary requirement comprehensively.
Tastecard offers multiple membership tiers, each with distinct pricing structures and contractual terms. Understanding these variations proves essential for subscribers seeking to exercise cancellation rights, as notice periods and refund entitlements may differ depending upon the specific membership category and payment arrangement selected.
The service typically provides both monthly rolling contracts and annual fixed-term agreements. Monthly memberships generally cost between £7.99 and £9.99 per month, whilst annual memberships range from approximately £34.99 to £79.99 depending upon promotional offers and additional features included within the package. These figures represent standard pricing; however, promotional periods may offer reduced introductory rates.
| Membership Type | Typical Cost | Billing Frequency | Minimum Term |
|---|---|---|---|
| Monthly Rolling | £7.99-£9.99 | Monthly | None (after cooling-off) |
| Annual Subscription | £34.99-£79.99 | Annually | 12 months |
| Promotional Offers | Variable | Variable | As specified |
Furthermore, Tastecard periodically offers promotional memberships, including trial periods at substantially reduced rates. Subscribers should note that such promotional arrangements frequently convert to standard-rate memberships upon expiration of the trial period, with automatic renewal at the higher rate unless cancellation is effected beforehand.
Monthly rolling memberships constitute continuing contracts without fixed termination dates, renewable automatically each month. In accordance with consumer protection principles, such arrangements should permit cancellation with reasonable notice, typically not exceeding one month. Nevertheless, subscribers remain contractually obligated to pay for any notice period specified within the terms and conditions.
Annual memberships, conversely, represent fixed-term contracts whereby both parties commit to a twelve-month period. Consequently, early termination may not be available as a contractual right unless specific circumstances apply, such as service failure or breach of contract by the provider. Subscribers seeking to cancel annual memberships before expiration should review their terms carefully to ascertain whether any early termination provisions exist.
Tastecard typically collects payments through continuous payment authority arrangements, whereby subscribers authorize recurring charges to their debit or credit cards. This payment mechanism continues indefinitely until either the subscriber cancels the membership or withdraws the payment authority directly with their financial institution. Nevertheless, withdrawing payment authority does not constitute formal cancellation of the underlying service contract and may result in the subscriber being pursued for outstanding amounts.
UK consumer protection legislation establishes comprehensive rights concerning contract cancellation, particularly for subscription services and distance contracts. Understanding these statutory protections proves essential for subscribers seeking to terminate their Tastecard membership whilst ensuring compliance with legal requirements and avoiding potential disputes.
The Consumer Contracts Regulations 2013 grant consumers a 14-day cooling-off period for distance contracts and off-premises contracts. This statutory right permits cancellation without penalty and without providing any reason, provided notice is given within 14 calendar days from the contract formation date. In accordance with these regulations, Tastecard must provide clear information about this right before or upon contract formation.
Furthermore, where the trader fails to provide the required information about cancellation rights, the cooling-off period extends to 12 months from the original 14-day deadline. Consequently, subscribers who did not receive proper notification of their cancellation rights may benefit from an extended period during which penalty-free cancellation remains available.
Beyond statutory cooling-off rights, cancellation provisions are governed by the specific terms and conditions incorporated within the subscription agreement. Tastecard's contractual terms should specify the notice period required for cancellation, the method by which cancellation must be communicated, and any circumstances under which early termination fees or penalties may apply.
In accordance with the principle of contractual freedom, service providers may establish reasonable cancellation procedures provided these do not contravene consumer protection legislation or constitute unfair contract terms. Nevertheless, the Consumer Rights Act 2015 prohibits terms that create significant imbalance between parties' rights and obligations to the consumer's detriment, particularly regarding cancellation procedures that are excessively burdensome or unclear.
Tastecard typically requires notice of cancellation to be provided before the next billing date to prevent automatic renewal and subsequent charges. The specific notice period should be clearly stated within the membership terms and conditions. Subscribers should note that notice periods are calculated from the date the cancellation instruction is received by Tastecard, not from the date of dispatch.
Consequently, subscribers must ensure sufficient time for postal delivery when calculating whether their cancellation notice will arrive within the required timeframe. Furthermore, where the final day of a notice period falls upon a weekend or bank holiday, subscribers should verify whether the deadline extends to the next business day in accordance with standard contractual interpretation principles.
| Cancellation Timing | Typical Outcome | Refund Entitlement |
|---|---|---|
| Within 14-day cooling-off | Immediate cancellation | Full refund (minus any usage) |
| Before renewal date (adequate notice) | Cancellation at period end | No further charges |
| After renewal processed | Cancellation next period | Charged for current period |
Refund rights depend upon the timing of cancellation and the specific membership type. Cancellations effected within the statutory cooling-off period typically entitle the subscriber to a full refund, although Tastecard may deduct amounts proportionate to any service usage during that period if the subscriber requested immediate service commencement.
For cancellations outside the cooling-off period, refund entitlements are governed by the contractual terms. Monthly rolling memberships generally do not provide refunds for partial months, with cancellation taking effect at the end of the current billing period. Annual memberships rarely offer pro-rata refunds for unused months unless specific circumstances apply, such as service failure or mis-selling.
Postal cancellation via Recorded Delivery represents the most secure and legally defensible method for terminating a Tastecard subscription. This approach provides comprehensive documentary evidence of the cancellation instruction, the date of dispatch, and confirmation of delivery, thereby protecting subscribers against potential disputes regarding whether proper notice was provided.
The cancellation letter should contain specific information to ensure Tastecard can identify the account and process the cancellation efficiently. Essential details include the subscriber's full name as registered on the account, the membership number or account reference, the email address associated with the account, and the payment card details (last four digits only for identification purposes).
Furthermore, the letter should explicitly state the intention to cancel the membership and specify the desired cancellation date. In accordance with good practice, subscribers should reference the applicable contractual terms governing cancellation and confirm that the notice is being provided in accordance with those provisions. The correspondence should be dated and signed to authenticate the instruction.
Cancellation correspondence must be directed to the correct registered address to ensure receipt by the appropriate department. For Tastecard cancellations, subscribers should send their correspondence to:
Alternatively, some subscribers may be directed to use the following address, particularly for memberships processed through specific channels:
Subscribers should verify which address applies to their specific membership type by reviewing their most recent correspondence from Tastecard or examining the terms and conditions provided upon registration. Nevertheless, sending correspondence to the registered office address provides the most legally secure approach, as companies remain obligated to process correspondence received at their registered address.
Royal Mail's Recorded Delivery service provides tracking and proof of delivery, generating documentary evidence that satisfies legal requirements for demonstrating that notice was properly served. This service costs approximately £3.35 in addition to standard postage and provides a tracking reference number enabling subscribers to monitor the letter's progress and confirm delivery.
In accordance with established legal principles, postal notice is generally deemed effective upon receipt rather than dispatch. Consequently, subscribers should retain the proof of posting certificate and tracking information, and should verify online that delivery has been confirmed. This documentation proves essential should any dispute arise concerning whether cancellation was effected within the required notice period.
Subscribers seeking a more convenient approach may utilize services such as Postclic, which facilitate the preparation and dispatch of formal correspondence with tracked delivery. Such services offer several advantages, including professional letter formatting, digital record-keeping, and automated tracking of delivery status without requiring physical visits to postal facilities.
Furthermore, Postclic maintains digital copies of all correspondence sent through its platform, providing readily accessible proof of the cancellation instruction and its contents. This proves particularly valuable should disputes arise months after cancellation when physical documentation may have been mislaid. Nevertheless, subscribers should ensure that any third-party service used provides equivalent legal protections to traditional Recorded Delivery.
Subscribers should maintain comprehensive records of all cancellation correspondence, including copies of the letter sent, proof of posting certificates, tracking references, and confirmation of delivery. These documents should be retained for at least 12 months following cancellation to protect against potential disputes or erroneous charges.
Following dispatch of the cancellation letter, subscribers should monitor their bank statements to verify that no further charges are applied beyond the notice period. Should unexpected charges appear, the proof of delivery documentation enables subscribers to demonstrate that proper cancellation notice was provided and to request refunds for any unauthorized charges.
Understanding the typical motivations for cancelling Tastecard memberships provides valuable context for subscribers considering termination. Furthermore, awareness of common issues may assist subscribers in determining whether their concerns might be resolved through alternative means before proceeding with cancellation.
Many subscribers find that their actual usage of Tastecard benefits does not justify the recurring membership fee. This situation frequently arises when initial enthusiasm for dining out diminishes, when participating restaurants in the subscriber's locality are limited, or when personal circumstances change to reduce dining frequency. Consequently, the cost-benefit analysis shifts unfavorably, rendering continued membership economically inefficient.
In accordance with rational consumer behavior, subscribers should periodically assess whether the discounts obtained exceed the membership cost. Where usage patterns demonstrate that savings fall below the subscription fee, cancellation represents the economically prudent course of action. Nevertheless, subscribers should consider whether seasonal variations in dining habits might affect this calculation.
The value proposition of Tastecard depends fundamentally upon the availability of participating restaurants within convenient proximity to the subscriber's home or workplace. Subscribers residing in areas with limited participating venues, or those who find that preferred restaurants do not participate in the scheme, frequently conclude that the membership provides insufficient practical benefit.
Furthermore, participating venue networks may change over time as restaurants join or leave the scheme. Subscribers who initially found adequate venue availability may discover that subsequent departures of preferred establishments diminish the membership's utility. In such circumstances, cancellation becomes reasonable given the reduced service value.
Tastecard discounts typically operate subject to various restrictions, including specific days or times when offers are available, maximum party sizes, and exclusions for certain menu items or special occasions. Subscribers who find these limitations excessively restrictive or who experience difficulty in utilizing discounts due to such constraints may determine that the membership fails to deliver anticipated value.
In accordance with consumer expectations, promotional materials should clearly communicate material restrictions that significantly affect the ability to utilize advertised benefits. Where subscribers feel that restrictions were not adequately disclosed or that limitations substantially diminish the service's practical utility, cancellation represents an appropriate response.
Changes in personal financial circumstances frequently necessitate reduction of discretionary expenditure, including subscription services. During periods of financial constraint, recurring charges for non-essential services such as dining discount memberships become prime candidates for elimination. Consequently, subscribers experiencing reduced income or increased financial obligations may prioritize cancellation of Tastecard memberships as part of broader budgetary adjustments.
The market for restaurant discount services includes numerous competitors offering similar benefits, sometimes with different venue networks or pricing structures. Subscribers who identify alternative services providing superior value, broader venue selection, or more favorable terms may choose to cancel their Tastecard membership in favor of competing offerings.
Furthermore, some credit card providers and banking institutions offer dining discount programs as complimentary benefits to account holders. Subscribers who gain access to such alternative discount mechanisms may find that maintaining a separate paid subscription to Tastecard becomes redundant and economically inefficient.
Negative experiences with customer service, difficulties in utilizing discounts at participating venues, or disputes regarding billing or membership terms may motivate subscribers to terminate their memberships. In accordance with consumer protection principles, service providers must deliver services with reasonable care and skill, and persistent failures to meet these standards may justify cancellation.
Subscribers experiencing such issues should document problems encountered and consider whether these constitute breach of contract or failure to provide services as described. Where material service failures occur, subscribers may possess additional grounds for cancellation beyond standard contractual provisions, potentially including claims for compensation.
Subscribers cancelling Tastecard memberships benefit from comprehensive legal protections established under UK consumer law. Understanding these protections ensures that cancellation is effected in accordance with legal requirements whilst safeguarding subscriber rights.
The Consumer Rights Act 2015 prohibits unfair terms in consumer contracts, including provisions that create significant imbalance between parties' rights and obligations. Cancellation terms that impose excessive penalties, require unreasonably lengthy notice periods, or create procedural obstacles disproportionate to legitimate business interests may be challenged as unfair and potentially unenforceable.
Furthermore, terms must be expressed in plain, intelligible language. Cancellation provisions drafted in unnecessarily complex or ambiguous terminology may be interpreted contra proferentem—that is, against the party who drafted them—in accordance with established contractual interpretation principles.
Whilst subscribers possess the right to withdraw continuous payment authority directly with their bank or card provider, this action does not constitute formal cancellation of the underlying service contract. Consequently, subscribers remain contractually obligated to pay outstanding amounts, and service providers may pursue payment through alternative means or report non-payment to credit reference agencies.
The proper approach involves first cancelling the service contract through appropriate channels—preferably via postal notice as outlined above—and subsequently withdrawing payment authority only after confirming that cancellation has been processed and no further legitimate charges will arise.
Should disputes arise concerning cancellation, subscribers possess several avenues for resolution. Initially, complaints should be directed to Tastecard's customer service department, providing full details of the issue and copies of relevant documentation. Where internal complaints procedures fail to resolve matters satisfactorily, subscribers may escalate concerns to alternative dispute resolution services or regulatory bodies.
Furthermore, subscribers may consider small claims court proceedings for disputes involving monetary amounts within the court's jurisdiction, currently £10,000 in England and Wales. Nevertheless, such action should be contemplated only after exhausting alternative resolution mechanisms and obtaining appropriate advice regarding the merits of the claim.
Following submission of cancellation instructions, subscribers should undertake specific actions to verify that cancellation has been processed correctly and that no further charges will be applied to their accounts.
Subscribers should expect to receive written confirmation from Tastecard acknowledging receipt of the cancellation instruction and confirming the effective cancellation date. This confirmation should be retained alongside other cancellation documentation as evidence that the membership has been properly terminated. Where such confirmation is not received within a reasonable period—typically 14 days following confirmed delivery of the cancellation letter—subscribers should follow up to verify that cancellation has been processed.
For at least three months following the expected cancellation date, subscribers should carefully monitor bank statements and card transactions to verify that no further charges are applied by Tastecard. Should any unauthorized charges appear, subscribers should immediately contact both Tastecard and their financial institution to request reversal of the charges and to provide evidence that cancellation was properly effected.
In accordance with payment services regulations, consumers possess rights to request refunds for unauthorized transactions, and financial institutions must investigate such claims. The proof of delivery documentation for the cancellation letter provides essential evidence supporting claims that charges were unauthorized due to proper cancellation having been effected.
Following cancellation, subscribers may receive marketing communications encouraging membership renewal or offering promotional rates for rejoining. Whilst such communications are generally permissible provided they comply with marketing regulations, subscribers who do not wish to receive such materials should exercise their right to opt out of marketing communications by contacting Tastecard's data protection officer or following unsubscribe procedures provided in the communications.
Furthermore, under the General Data Protection Regulation and UK Data Protection Act 2018, individuals possess rights concerning their personal data, including rights to request deletion of data where no legitimate basis for retention exists. Cancelled subscribers may wish to exercise these rights to ensure their information is not retained unnecessarily following termination of the contractual relationship.