Ending your Virgin Wines membership made easy

About Virgin Wines

Virgin Wines is one of the UK's leading online wine retailers, delivering carefully selected wines directly to customers' doors since 2000. What started as a partnership with Sir Richard Branson's Virgin Group has grown into an independent business serving over 400,000 customers across the United Kingdom. The company operates from their headquarters in Preston, Lancashire, and specialises in sourcing wines from boutique vineyards and independent winemakers around the world.

The business model centres around making wine discovery accessible and enjoyable for everyone, whether you're a complete beginner or a seasoned enthusiast. Virgin Wines employs a team of expert buyers who travel internationally to find wines that offer exceptional quality at competitive prices. They focus particularly on smaller producers who might not otherwise reach the UK market, which means you'll often find unique bottles you won't see in supermarkets.

Most importantly, Virgin Wines operates a subscription-based service alongside their standard shop. This is where many customers initially engage with the brand - through their popular wine plans that deliver regular cases to your home. The subscription model offers convenience and often better pricing, but it's also the reason many people eventually need to understand the cancellation process. Keep in mind that while the service works brilliantly for some wine lovers, life circumstances change, and knowing how to exit cleanly is essential.

The company has built its reputation on customer service and a money-back guarantee if you're not satisfied with any wine. However, as with any subscription service, the automated nature of deliveries means you need to be proactive about managing your account, particularly when it comes to pausing or cancelling your membership.

Plans, features and pricing

Virgin Wines offers several different ways to purchase wine, but their main subscription service is the Virgin Wines Wine Plan. This is the membership that most people sign up for and subsequently need to cancel. Let me break down exactly what you're getting into when you join, because understanding the structure is crucial for a smooth exit later.

The Virgin Wines wine plan explained

The flagship offering is their monthly wine plan, which operates on a credit-based system rather than a traditional subscription. Here's how it works in practice: you pay a monthly amount that builds up as credit in your account, and you can then use this credit to order wines whenever you choose. The standard plan typically costs around £20-£40 per month, though promotional offers often vary these amounts significantly.

First, you'll notice that new customers usually receive an attractive introductory offer - often a case of 12 bottles at a heavily discounted price, sometimes as low as £59.99 or even less with free delivery. This initial case is designed to showcase their range and get you hooked on the service. Additionally, you'll receive a monthly credit that accumulates in your account, which you can spend on any wines from their selection.

The key feature that catches many people out is the automatic nature of the credit payments. Once you're enrolled, the monthly payment continues indefinitely until you actively cancel or pause your plan. Your credit doesn't expire, which is positive, but those monthly charges keep rolling unless you take action.

Pricing structure breakdown

Next, let's talk about what you actually get for your money. Members receive access to exclusive wines not available to non-members, preferential pricing across the range, and free delivery on full cases. The wine selection spans red, white, rosé, sparkling, and champagne from regions worldwide. You'll find everything from everyday drinking wines at £7-£10 per bottle to premium selections at £20-£30 or more.

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