
Cancellation service n°1 in United Kingdom

Wine52 is a UK-based wine subscription service operated by the team behind Beer52, one of Britain's most established craft beverage subscription companies. The service delivers carefully curated selections of wines directly to your door each month, focusing on interesting and lesser-known wines from around the world. Wine52 aims to help subscribers discover new favourites beyond the typical supermarket offerings, with each case accompanied by tasting notes and pairing suggestions.
The company operates from their headquarters in Guildford, Surrey, and has built a reputation for supporting independent winemakers and introducing British consumers to wines they might not otherwise encounter. Each monthly case typically includes a mix of red, white, and rosé wines, though subscribers can customise their preferences. Wine52 also provides access to an online magazine featuring wine guides, food pairing recommendations, and stories about the producers behind each bottle.
As a consumer, understanding your rights when subscribing to services like Wine52 is essential. UK consumer protection laws provide robust safeguards for subscription services, and knowing these rights empowers you to make informed decisions about continuing or cancelling your membership. This means you're protected by regulations that ensure fair treatment and clear cancellation processes.
Wine52 operates under the Consumer Contracts Regulations 2013, which govern distance selling and subscription services in the UK. These regulations grant you specific rights, including cooling-off periods and the ability to cancel ongoing subscriptions. Therefore, you can feel confident that the law supports your right to end your subscription when it no longer suits your needs.
Wine52 offers several subscription options designed to accommodate different preferences and budgets. Understanding these plans helps you recognise what you've committed to and what notice requirements might apply when you decide to cancel. The pricing structure is transparent, though it's important to note that subscription costs can change, so always verify current rates on their website.
The primary Wine52 subscription delivers a mixed case each month, typically containing six bottles. Subscribers can indicate their preferences for wine styles, such as favouring reds over whites or requesting only certain varieties. The service operates on a rolling monthly basis, with cases dispatched around the same time each month unless you pause or skip a delivery.
| Plan Type | Bottles per Case | Approximate Price | Delivery Frequency |
|---|---|---|---|
| Standard Mixed Case | 6 bottles | £29.95-£34.95 | Monthly |
| Premium Selection | 6 bottles | £39.95-£49.95 | Monthly |
| Taster Case | 4 bottles | £24.95-£29.95 | Monthly |
These prices typically include delivery, which represents good value compared to purchasing individual bottles with separate shipping costs. However, as with any subscription service, the value depends on whether you consistently enjoy the selections and actually consume the wine before the next case arrives. This is a common reason why subscribers eventually decide to cancel – the wine accumulates faster than they can drink it.
Wine52 generally operates without lengthy fixed-term contracts, which protects your flexibility as a consumer. Most subscriptions work on a month-to-month basis, meaning you're not locked into a year-long commitment. However, promotional offers or discounted first cases may come with specific terms requiring you to receive a minimum number of deliveries before cancelling without penalty.
Billing typically occurs a few days before your case is dispatched, giving the company time to process payment and prepare your order. This means you need to factor in this billing cycle when planning your cancellation. In practice, if you want to avoid being charged for the next case, you must ensure your cancellation request is received and processed before the billing date for that case.
Understanding these billing cycles is crucial because it affects your cancellation timing. As a result, many consumers find that sending cancellation requests well in advance – ideally two to three weeks before the next expected billing date – provides the safest buffer to ensure the request is processed in time.
Your rights regarding cancellation are protected under UK law, specifically the Consumer Contracts Regulations 2013. These regulations establish minimum standards that Wine52 must follow, regardless of what their own terms and conditions state. This means you have legal backing when you decide to end your subscription.
Under the Consumer Contracts Regulations, you have an automatic right to cancel within 14 days of signing up for a subscription service. This cooling-off period allows you to change your mind without providing any reason. The company must refund any payments within 14 days of receiving your cancellation notice during this period.
After the initial cooling-off period expires, your cancellation rights depend on the terms of the subscription contract. However, UK law still requires that cancellation processes be straightforward and not deliberately obstructive. Companies cannot make it significantly harder to cancel than it was to sign up – a principle established through various consumer protection rulings.
For ongoing subscriptions like Wine52, you retain the right to cancel at any time after the cooling-off period, though the company may require reasonable notice. This notice period allows them to stop processing your next order and update their systems. Therefore, understanding what constitutes \