Ending your Hayu membership made easy

About Hayu

Hayu is a specialist streaming service dedicated entirely to reality television programming, operating in the UK as part of NBCUniversal International's entertainment portfolio. This means you gain access to an extensive library of reality shows from major networks including Bravo, E!, Oxygen, and Lifetime, with new episodes typically available within 24 hours of their US broadcast. As a result, Hayu has become particularly popular among fans of programmes such as Keeping Up with the Kardashians, The Real Housewives franchise, Below Deck, and numerous other reality formats.

The service launched in the UK in 2016 and has since established itself as the go-to platform for reality television enthusiasts. In practice, this specialisation sets Hayu apart from broader streaming services like Netflix or Amazon Prime Video, offering depth rather than breadth in its content strategy. Your subscription provides unlimited streaming across multiple devices, including smartphones, tablets, smart TVs, and web browsers, with the ability to download content for offline viewing on mobile devices.

Understanding your consumer rights when subscribing to Hayu is essential, particularly regarding cancellation procedures. Therefore, this guide focuses on helping you navigate the cancellation process effectively, with particular emphasis on postal cancellation methods that provide you with documented proof of your request. This approach protects your rights as a consumer and ensures you have a clear paper trail should any disputes arise regarding billing or cancellation timing.

Subscription plans and pricing

Current pricing structure

Hayu operates on a straightforward monthly subscription model in the UK market. As a consumer, you benefit from transparent pricing without complicated tier systems or hidden charges. The service typically offers a single subscription plan that grants full access to the entire content library, which simplifies your decision-making process considerably.

Payment and billing practices

Your subscription renews automatically each month on the anniversary of your sign-up date. This means if you registered on the 15th of the month, your payment will process on the 15th of each subsequent month. As a result, understanding your billing cycle becomes crucial when planning cancellation to avoid unwanted charges. Your payment method on file will be charged automatically unless you take action to cancel before the renewal date.

Hayu accepts various payment methods including credit cards, debit cards, and digital payment platforms. In practice, this flexibility benefits consumers but also requires vigilance regarding which payment method you've registered. Therefore, keeping track of your subscription details helps you maintain control over your recurring payments and ensures you can cancel effectively when needed.

Free trial considerations

New subscribers typically receive a 7-day free trial period, which allows you to explore the service without financial commitment. However, your consumer rights require you to cancel before this trial period ends if you wish to avoid charges. This means marking your calendar and allowing sufficient time for your cancellation request to process. As a result, many consumers choose to cancel by post during the trial period to ensure documented proof of their cancellation request.

Cancellation terms and conditions

Your cancellation rights under UK law

Under the Consumer Contracts Regulations 2013, you possess specific rights when cancelling digital content subscriptions in the UK. These regulations provide you with a 14-day cooling-off period from the date you enter the contract, during which you can cancel for any reason without penalty. However, by starting to use the service during this period, you acknowledge that you may forfeit some of these rights unless you explicitly cancel.

Your statutory rights as a UK consumer remain protected regardless of the cancellation method you choose. This means Hayu must honour your cancellation request provided you follow proper procedures and give appropriate notice. Therefore, understanding these legal protections empowers you to approach cancellation with confidence, knowing the law supports your right to terminate the subscription.

Notice periods and timing requirements

Hayu operates on a rolling monthly subscription basis without fixed-term contracts. In practice, this means you can cancel at any time without early termination fees or penalties. However, cancellation typically takes effect at the end of your current billing period rather than immediately. As a result, you continue to have access to the service until your paid period expires, which represents fair practice under consumer protection principles.

Refund policies and expectations

Understanding refund entitlements protects your financial interests when cancelling. Generally, streaming services including Hayu do not offer partial refunds for unused portions of monthly subscriptions. This means if you cancel midway through your billing cycle, you typically will not receive a prorated refund. However, your access continues until the period you've paid for expires, which ensures you receive the service you've funded.

In certain circumstances, such as unauthorised charges or technical issues preventing service use, you may have grounds for requesting a refund. Therefore, documenting any service problems or billing discrepancies strengthens your position should you need to pursue a refund claim. Your consumer rights under UK law provide recourse if a company fails to deliver the service you've paid for or charges you incorrectly.

Why postal cancellation protects your interests

Sending your cancellation request by post, particularly via Recorded Delivery, creates indisputable evidence of your cancellation attempt. This documentation proves invaluable if disputes arise regarding whether you cancelled in time or if the company claims never to have received your request. As a result, postal cancellation represents the most secure method for protecting your consumer rights, despite being less immediate than digital methods.

Online cancellation processes can present unexpected obstacles, including technical glitches, confusing navigation, or systems that make cancellation deliberately difficult. In practice, these \