Ending your Now TV membership made easy

About Now TV

Now TV is Sky's flexible streaming service that allows UK viewers to watch premium entertainment, sports, cinema, and children's programming without the commitment of a long-term contract. Launched in 2012, the service has become a popular alternative for consumers who want access to quality content without being tied to traditional satellite subscriptions or lengthy contractual obligations.

The platform operates on a membership basis, offering various passes that grant access to different types of content. This means you have the freedom to choose what you watch and when you watch it, with the ability to cancel at any time. As a result, Now TV has positioned itself as a consumer-friendly option in the competitive UK streaming market.

Now TV provides access to Sky's exclusive content, including Sky Atlantic shows, live Premier League football, blockbuster movies shortly after cinema release, and dedicated children's programming. The service works across multiple devices including smartphones, tablets, smart TVs, games consoles, and Now TV's own streaming devices. This flexibility has made it particularly attractive to consumers who value convenience and choice.

Understanding your rights as a Now TV subscriber is essential. Therefore, this guide focuses on helping you navigate the cancellation process through postal methods, which provide the most reliable paper trail and legal protection for consumers exercising their right to terminate services.

Subscription plans and pricing

Now TV operates a flexible membership structure based on different content passes. Each pass grants access to specific types of programming, and you can hold multiple passes simultaneously or choose just one depending on your viewing preferences. This modular approach gives consumers significant control over their spending and content access.

Current membership options

The service offers several distinct passes, each designed for different viewing needs. Understanding these options is crucial when considering cancellation, as different passes may have different terms and billing cycles that affect your notice period and final payment.

Promotional offers and discounts

Now TV frequently runs promotional campaigns offering reduced rates for new subscribers or discounted bundles when purchasing multiple passes together. Whilst these offers can provide excellent value, it is important to understand that promotional pricing typically reverts to standard rates after an initial period. This means your monthly payment may increase after three, six, or twelve months depending on the specific promotion you accepted.

As a consumer, you have the right to cancel if you are unhappy with price increases, even those that were disclosed in the original promotional terms. In practice, many subscribers choose to cancel when promotional rates expire, particularly if the standard pricing no longer represents good value for their viewing habits.

Billing cycles and payment methods

Now TV memberships operate on a recurring monthly basis, with payments automatically taken from your registered payment method on the same date each month. The service accepts major debit and credit cards, and payment is typically taken in advance for the upcoming month of access.

Understanding your billing date is crucial when planning cancellation, as this directly affects when you should send your cancellation notice to avoid being charged for an additional month. Therefore, reviewing your account details and noting your next billing date should be your first step when considering cancellation.

Cancellation terms and conditions

Your rights as a Now TV subscriber are protected under UK consumer law, specifically the Consumer Rights Act 2015 and the Consumer Contracts Regulations 2013. These legal frameworks ensure that you can cancel your membership and that companies must provide clear, accessible cancellation processes.

Legal requirements in the UK

Under UK law, Now TV must allow you to cancel your membership at any time, as their service operates on a rolling monthly contract rather than a fixed-term agreement. This means you are not locked into lengthy commitments and have the legal right to terminate your subscription with appropriate notice.

The Consumer Contracts Regulations also provide a 14-day cooling-off period for new subscribers. This means if you sign up for Now TV and change your mind within 14 days, you have an automatic right to cancel and receive a full refund for any payments made. This protection applies whether you purchased directly from Now TV or through a third-party retailer.

As a result of these consumer protections, you should feel empowered to cancel if the service no longer meets your needs, if pricing has increased beyond your budget, or if you simply wish to try alternative streaming platforms.

Notice periods and final payments

Now TV typically requires notice before your next billing date to prevent charges for the following month. In practice, this means you should aim to submit your cancellation notice at least 48 hours before your next scheduled payment, though sending notice earlier provides greater security and peace of mind.

Once you cancel, you will retain access to your passes until the end of your current billing period. Therefore, if you cancel on the 10th of the month but your billing date is the 25th, you will continue to have access until the 25th. You will not receive a partial refund for unused days within your current billing period, as you have already paid for access through that date.

Common reasons for cancellation

Understanding why consumers choose to cancel can help you feel confident in your decision. Common reasons include financial circumstances changing, finding the content library insufficient for the price, discovering better value alternatives, experiencing technical difficulties with streaming quality, or simply watching less television than anticipated when subscribing.

Some subscribers cancel temporarily during months when their preferred content is not available, such as cancelling Sports passes during the football off-season, then resubscribing when live matches resume. This flexibility is one of the service's key advantages, and you should feel comfortable exercising this right without pressure or penalty.

How to cancel Now TV by post

Whilst Now TV offers online cancellation methods through your account dashboard, cancelling by post provides the most robust evidence of your cancellation request. This method creates a paper trail that protects you if any disputes arise about when you submitted your cancellation or whether the company received your notice.

Why postal cancellation is recommended

Sending your cancellation by Recorded Delivery or Special Delivery provides proof of postage and delivery that online methods cannot match. This is particularly important if you experience any issues with continued billing after cancellation or if the company claims they never received your cancellation request.

In practice, postal cancellation gives you legal documentation showing exactly when you sent your notice and when it was delivered to Now TV's offices. This evidence becomes invaluable if you need to dispute charges with your bank or credit card provider, or if you need to escalate a complaint to regulatory bodies such as the Communications and Internet Services Adjudication Scheme (CISAS).

Furthermore, postal cancellation forces companies to process your request through formal channels, reducing the risk of technical glitches or system errors that can sometimes occur with online cancellation forms. Therefore, for peace of mind and maximum legal protection, postal cancellation remains the gold standard for terminating subscriptions.

Required information for your cancellation letter

Your cancellation letter should include specific information to ensure Now TV can identify your account and process your request efficiently. You must include your full name as it appears on the account, your complete postal address, your email address registered with Now TV, and your account number if available.

Additionally, clearly state your intention to cancel all Now TV memberships or specify which particular passes you wish to cancel if you hold multiple subscriptions. Include the date you are writing the letter and explicitly request written confirmation of your cancellation, including the date when your membership will officially end.

It is advisable to reference your legal rights under the Consumer Contracts Regulations and state that you expect no further payments to be taken from your account after your current billing period expires. This formal language demonstrates you understand your rights and expect them to be respected.

Sending your cancellation letter

Your cancellation letter must be sent to Now TV's official postal address. This is the only address you should use for cancellation correspondence to ensure your letter reaches the correct department:

• NOW TV, PO Box 3398, Bristol, BS1 9NE

Always send your cancellation via Royal Mail Recorded Delivery or Special Delivery. These services cost between £3.35 and £7.25 but provide tracking and proof of delivery that is worth the investment for the legal protection it offers. In practice, this small expense can save you significant money if billing disputes arise.

Keep your proof of postage receipt in a safe place along with a copy of your cancellation letter. Take a photograph of both documents and store them digitally as backup. This documentation proves you took reasonable steps to cancel and provides evidence of when you sent your notice.

Using services like Postclic for cancellation

Services such as Postclic can simplify the postal cancellation process by handling the letter formatting, printing, and tracked delivery on your behalf. This means you can submit your cancellation digitally through their platform, and they will ensure it reaches Now TV's postal address with full tracking and proof of delivery.

The benefits of using such services include saving time on formatting and posting letters yourself, receiving digital confirmation and tracking information, and having professional documentation that meets legal requirements. Postclic maintains records of your cancellation submission, providing an additional layer of evidence should you need it for disputes or complaints.

Whilst these services charge a fee for their convenience, many consumers find the peace of mind and time savings worthwhile, particularly when cancelling multiple subscriptions or when they lack easy access to postal services. Therefore, platforms like Postclic represent a modern solution to traditional postal cancellation requirements.

Timeline expectations

Once posted, your letter should reach Now TV within 1-2 working days if sent via Special Delivery, or 2-3 working days via Recorded Delivery. Now TV should then process your cancellation and send written confirmation within 7-10 working days of receiving your letter.

If you do not receive confirmation within two weeks of your letter being delivered, you should follow up with another letter referencing your original cancellation notice and requesting immediate confirmation. Keep copies of all correspondence as this demonstrates your persistent attempts to cancel.

Customer reviews and tips

Understanding the experiences of other consumers who have cancelled Now TV can help you anticipate potential issues and prepare accordingly. As a result, reviewing common themes in customer feedback provides valuable insights into the cancellation process.

Common experiences with cancellation

Many consumers report that postal cancellation, whilst slower than online methods, provides greater peace of mind and clearer confirmation of cancellation. Subscribers who have used Recorded Delivery consistently report successful cancellations without billing disputes, as the proof of delivery prevents companies from claiming they never received the notice.

Some customers have experienced delays in receiving cancellation confirmation, which can cause anxiety about whether the cancellation was processed. This means sending your cancellation well before your next billing date is crucial, ideally at least 10-14 days in advance to allow time for postal delivery, processing, and confirmation.

A small number of subscribers have reported being charged for one additional month after cancellation, typically when their cancellation notice arrived after the billing date or when they calculated timing incorrectly. Therefore, understanding your exact billing date and building in extra time for postal delivery is essential for avoiding unwanted charges.

Tips for smooth cancellation

To ensure your cancellation proceeds smoothly, cancel as early as possible in your billing cycle rather than waiting until just before your next payment date. This provides maximum time for postal delivery and processing, reducing the risk of timing issues.

Take screenshots of your Now TV account showing your membership details, billing date, and active passes before sending your cancellation letter. This documentation proves what services you were paying for and when, which becomes important evidence if disputes arise about final charges or access periods.

Check your bank or credit card statements carefully for at least two months after cancellation to ensure no further payments have been taken. If you spot any unauthorized charges, contact your payment provider immediately to dispute them and provide your proof of cancellation as evidence.

Protecting yourself from continued billing

In addition to sending postal cancellation, you may wish to contact your bank or card provider to inform them you have cancelled the subscription and request they decline any future payment attempts from Now TV after your final legitimate billing date. This provides an extra layer of protection against billing errors or processing delays.

Some consumers choose to cancel the payment card registered with Now TV and replace it with a new card, ensuring no further payments can be taken. Whilst this is a more drastic step, it can be appropriate if you have concerns about a company's billing practices or if previous cancellation attempts have failed.

What to do if problems arise

If Now TV continues to charge you after you have cancelled and provided proof of delivery for your cancellation letter, you should immediately write again referencing your original cancellation and demanding a full refund of unauthorized charges. Send this letter via Recorded Delivery and keep all documentation.

You can also raise a complaint through CISAS, the independent dispute resolution scheme for telecommunications and internet services. CISAS provides free, impartial adjudication of disputes between consumers and service providers, and their decisions are binding on companies. This means you have access to formal dispute resolution without needing to pursue expensive legal action.

Additionally, you can dispute charges directly with your bank or credit card provider under chargeback rules. Providing your proof of postage and delivery for your cancellation letter significantly strengthens your case, as it demonstrates you took appropriate steps to terminate the service and that any subsequent charges were unauthorized.

Alternative considerations before cancelling

Before finalizing your cancellation, consider whether pausing your membership might better suit your needs. Whilst Now TV does not offer a formal pause function, you can cancel and resubscribe at any time without penalty, effectively creating your own pause periods when you do not need access to content.

Some subscribers find value in cancelling expensive passes like Sports during off-seasons and maintaining only cheaper Entertainment or Kids passes, then resubscribing to Sports when their preferred events return. This flexibility allows you to reduce costs without completely losing access to the platform.

However, if you have decided cancellation is the right choice, you should feel confident proceeding. Your rights as a consumer are protected, and following the postal cancellation method outlined in this guide ensures you have maximum legal protection and evidence of your decision to terminate your Now TV membership.