Ending your Now TV Cinema membership made easy

About Now TV Cinema

Now TV Cinema is Sky's flexible streaming service that brings you access to Sky Cinema's entire film library without requiring a long-term contract or satellite dish. Launched as part of the Now TV family (recently rebranded to just "Now"), this service has become a popular choice for UK film enthusiasts who want premium content without the commitment of traditional pay-TV subscriptions.

The service offers over 1,000 films on demand, including new premieres just weeks after their cinema release, classic favourites, and exclusive Sky Original films. You can watch on various devices including smart TVs, tablets, smartphones, gaming consoles, and streaming sticks. Most importantly for our purposes today, Now TV Cinema operates on a monthly rolling contract, which means you can cancel at any time without penalty fees.

Unlike traditional Sky subscriptions that require installation appointments and equipment returns, Now TV Cinema is entirely digital. However, this doesn't mean cancelling is always straightforward through their online systems. Many subscribers have found that sending a formal cancellation letter by post provides the most reliable paper trail and helps avoid the common pitfalls of disputed cancellations.

Plans, features and pricing

Now TV Cinema operates on a straightforward membership model, though pricing can vary depending on promotional offers and whether you're a new or existing customer. Let me break down what you need to know about the service structure before we discuss cancellation.

Current membership options

The Cinema Membership typically costs £11.99 per month at standard pricing, though introductory offers frequently reduce this to £9.99 or even lower for the first few months. Keep in mind that these promotional rates automatically revert to the full price unless you cancel before the offer period ends - a common reason why people seek to cancel.

What's included in your membership

Your Cinema Membership provides unlimited access to the entire Sky Cinema collection, which includes around 1,000 films at any given time. The library rotates regularly, with new blockbusters added every week and premieres typically appearing 45 days after their cinema release. You can stream on two devices simultaneously, and downloads are available for offline viewing on mobile devices.

Additionally, you get access to 11 live Sky Cinema channels if you're watching through certain devices, though most subscribers primarily use the on-demand library. The service supports HD streaming where available, though this depends on your internet connection and device capabilities.

Common reasons subscribers cancel

From processing thousands of cancellations, I've noticed several recurring patterns. First, many people sign up for promotional offers specifically to watch one or two films, then forget to cancel before the price increases. Second, the rotating content library means favourite films disappear, which frustrates subscribers who assumed permanent availability. Third, the service can feel expensive compared to competitors like Netflix or Disney+ when you're not regularly watching films.

Other common reasons include discovering that newer releases aren't as "new" as expected, experiencing streaming quality issues, or simply tightening household budgets. Whatever your reason, understanding the cancellation process thoroughly will save you from unwanted charges.

Terms of service and cancellation policy

Before you send your cancellation letter, you absolutely must understand Now TV's terms and how they affect your membership end date. This knowledge prevents the most common mistake I see: people assuming they're cancelled when they're actually still being charged.

Legal requirements in the UK

Under UK consumer law, specifically the Consumer Rights Act 2015 and the Consumer Contracts Regulations 2013, you have clear rights when cancelling subscription services. Now TV must provide a straightforward cancellation process and cannot make leaving more difficult than joining. However, they're entitled to their contractual notice period, which is where many subscribers get caught out.

Most importantly, your cancellation must be received and acknowledged before it takes effect. Simply sending a letter isn't enough - you need proof it was delivered and processed. This is precisely why Recorded Delivery or Signed For post is essential for cancellations, not optional.

Notice periods and billing cycles

Now TV Cinema operates on a monthly rolling contract, but here's the critical detail: you must cancel before your next billing date to avoid being charged for another month. If your membership renews on the 15th of each month and you cancel on the 16th, you've just paid for another full month that you might not want.

The service doesn't offer partial refunds for unused days in your billing period. Once you've paid for a month, you retain access until that period ends, but you won't receive money back if you cancel mid-cycle. This is completely legal under their terms of service, so timing your cancellation letter is crucial.

Why postal cancellation is most reliable

After handling countless disputed cancellations, I can tell you that postal cancellation provides advantages that online methods simply cannot match. First, you have physical proof of posting through your Royal Mail receipt. Second, Recorded Delivery gives you signature confirmation that Now TV received your letter. Third, a formal written cancellation creates a legal paper trail that's difficult to dispute.

I've seen too many cases where subscribers clicked "cancel" online, received no confirmation email, and continued being charged for months. When they contacted customer service, there was no record of their cancellation attempt. With postal cancellation, you have independent third-party proof from Royal Mail that your cancellation notice was delivered on a specific date.

Additionally, sending cancellation by post forces you to include all necessary information in one complete communication. Online forms sometimes glitch, phone calls aren't recorded from your end, and live chat transcripts can be lost. A letter is permanent, complete, and legally robust.

Cancelling by post - the complete guide

Now let's walk through the exact process for cancelling your Now TV Cinema membership by post. Follow these steps carefully, and you'll have a bulletproof cancellation that cannot be disputed.

Gather your membership information

Before you write anything, collect these essential details: your full name as it appears on the account, your Now TV account email address, your membership number if you have it, and your current billing address. You'll also need to note your next billing date, which you can find by logging into your account online or checking your last payment confirmation email.

Most importantly, verify that you're actually cancelling Cinema Membership specifically. If you have multiple Now passes (Entertainment, Sports, etc.), make this crystal clear in your letter. I've seen cancellations go wrong because the letter wasn't specific enough, and customer service cancelled the wrong pass.

Write your cancellation letter

Your cancellation letter needs to be clear, concise, and include all relevant information. While I won't provide a template (you should write in your own words), your letter must contain these elements: a clear statement that you're cancelling your Now TV Cinema Membership, your account details, your instruction for cancellation to take effect, and a request for written confirmation.

Keep the tone professional but firm. You don't need to explain why you're cancelling or justify your decision. A straightforward business letter works best. Date your letter and keep a copy for your records before sending.

The correct postal address

This is absolutely critical - you must send your cancellation letter to the correct address. Based on current information, Now TV's customer service correspondence address is:

• NOW TV
• Customer Services
• PO Box 3320
• Livingston
• West Lothian
• EH54 8GA
• United Kingdom

Double-check this address is current before posting, as companies occasionally update their correspondence addresses. The postcode EH54 8GA is particularly important for Royal Mail sorting.

Choose the right postal method

Never send a cancellation letter by standard post. Always use Royal Mail Recorded Signed For (previously called Recorded Delivery) at minimum. This costs around £3.35 but provides tracking and signature confirmation. For extra security, you could use Special Delivery Guaranteed, which costs more but provides compensation if lost and guaranteed next-day delivery.

When you post your letter, you'll receive a receipt with a tracking number. Keep this receipt safe - it's your proof of posting. You can track your letter online using the Royal Mail tracking service, and you'll see when it's been signed for at the destination.

Timing your cancellation perfectly

Here's where strategy matters. Check your next billing date and count backwards at least 7-10 working days. This buffer ensures your letter arrives, gets processed, and the cancellation is recorded before you're charged again. Remember that Royal Mail delivery times can vary, and Now TV needs time to process your request.

If your billing date is 20th March, you should post your cancellation by 8th March at the latest. This gives 12 days for delivery and processing. Yes, it might arrive sooner, but why risk it? An extra week of planning prevents an unwanted £11.99 charge.

Using services like Postclic for efficiency

If you're short on time or want to ensure everything is done correctly, services like Postclic can streamline the entire process. Postclic allows you to create your cancellation letter digitally, and they handle printing, enveloping, and posting with tracked delivery on your behalf.

The benefits are significant: you get digital proof of exactly what was sent and when, professional formatting ensures nothing is missed, and tracked delivery is included automatically. You avoid trips to the post office and the risk of losing your postal receipt. For many people, the small fee is worth the peace of mind and time saved.

After you've posted your letter

Once your letter is in the post, track it daily using your Royal Mail reference number. When you see it's been delivered and signed for, make a note of the delivery date. Now TV should process your cancellation within 3-5 working days of receiving it.

Keep monitoring your email for confirmation. If you haven't received written confirmation within one week of confirmed delivery, you need to follow up. Log into your account and check whether your membership shows as cancelled. Take screenshots of everything - your account status, any confirmation emails, and your Royal Mail tracking showing delivery.

Most importantly, watch your bank account around your next billing date. If you're charged despite cancelling in time, you have strong grounds for a refund because you have proof your cancellation was received before the billing date.

Tips from former members

After processing thousands of Now TV cancellations, I've learned which approaches work best and which mistakes to avoid. These insider tips will help you navigate the process smoothly.

Document everything meticulously

Create a cancellation folder - whether physical or digital - and keep everything related to your cancellation in one place. This includes your copy of the cancellation letter, your Royal Mail receipt and tracking information, screenshots of your account before cancelling, any confirmation emails, and records of your billing dates.

I cannot stress this enough: take screenshots of your Now TV account showing your active membership before you cancel. If there's ever a dispute, this proves you had a membership to cancel. Also screenshot your account after receiving confirmation, showing the cancellation has been processed.

Don't cancel too early or too late

There's a sweet spot for timing. Cancel too early (like immediately after signing up), and you might trigger fraud alerts that complicate processing. Cancel too close to your billing date, and you risk being charged for another month. The ideal window is 10-15 days before your next billing date.

Remember that you keep access until your paid period ends, so there's no advantage to cancelling with weeks remaining in your billing cycle. Wait until you're closer to renewal, but not so close that postal delays could cause problems.

Be specific about what you're cancelling

If you have multiple Now passes or have ever had other passes in the past, be absolutely explicit that you're cancelling Cinema Membership specifically. State the exact name of the pass and, if possible, include the price you're being charged. This prevents mix-ups where customer service cancels the wrong service or claims they couldn't identify which membership you meant.

Never assume silence means success

One of the biggest mistakes I see is people assuming their cancellation worked because they didn't hear anything. No news is not good news with cancellations. If you haven't received explicit written confirmation that your Cinema Membership is cancelled, assume it hasn't been processed and follow up immediately.

Check your email spam folder too - confirmation emails sometimes get filtered. But if there's genuinely no confirmation within a week of confirmed delivery, you must take action before your billing date arrives.

Keep records for at least six months

Don't delete or throw away your cancellation documentation immediately after you think everything is resolved. Keep all records for at least six months after your final billing date. Occasionally, billing errors occur months later, and having your complete paper trail makes resolution quick and straightforward.

I've seen cases where people were recharged three or four months after cancelling due to system errors. Those with complete documentation got immediate refunds. Those without documentation faced lengthy disputes.

Consider the annual cost before cancelling

This is practical advice rather than a retention tactic: before you cancel, calculate what you're actually spending annually and what you're getting. At £11.99 monthly, you're paying £143.88 per year. If you watch just one film per week, that's roughly £2.77 per film - cheaper than renting.

However, if you're only watching one or two films per month, you're paying £6-12 per film, which is expensive compared to rental services. This calculation helps you make an informed decision about whether cancelling truly makes financial sense for your viewing habits.

Watch out for win-back offers

After you cancel, Now TV will likely send promotional emails offering discounted rates to rejoin. These offers can be genuinely good value - sometimes as low as £5.99 for three months. However, remember that these promotional rates always revert to full price, and you'll need to cancel again if you don't want to continue at the higher rate.

If you do rejoin for a promotional offer, set a calendar reminder for one week before the promotion ends. This gives you time to decide whether to continue and, if not, to cancel with proper notice before full-price billing begins.

Final practical considerations

Always cancel from a position of having paid for your current period. Never let your payment fail and then try to cancel - this creates complications with account access and can lead to debt collection issues even for small amounts. Cancel cleanly while your account is in good standing.

Remember that cancelling Cinema Membership doesn't delete your Now TV account entirely. Your account remains active, and you can rejoin anytime without creating a new account. Your viewing history and preferences are retained, which is convenient if you return later.

Lastly, if you're cancelling because of financial difficulties, check whether Now TV has any hardship programmes or payment holiday options. While this isn't widely advertised, customer services sometimes have flexibility for customers experiencing genuine financial hardship. A phone call before cancelling might reveal options you didn't know existed.

By following this comprehensive guide and using postal cancellation with proper tracking, you'll ensure your Now TV Cinema membership ends exactly when you want it to, with no unwanted charges or disputes. The key is preparation, documentation, and allowing sufficient time for the postal system and administrative processing.