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Cancellation service #1 in Canada
Lose It! is a calorie‑tracking and weight‑management app that offers free basic features and paid Premium or lifetime plans for expanded functionality. It is operated by FitNow, Inc. and is distributed on mobile app stores (Apple App Store for iOS, Google Play for Android) as well as directly through LoseIt.com.
Cancelling a subscription stops automatic renewal at the end of the current billing period. You typically retain Premium access until the pre‑paid period expires; canceling does not immediately delete your account or data unless you request deletion through account settings or support. For app store purchases, billing and renewal control are handled by Apple or Google rather than Lose It!, so any changes you make in Apple/Google will control future charges.
Lose It!’s Terms state there is no proration or credit for partially used periods once a subscription is canceled; the subscription simply does not renew. Because app stores manage renewals, you must confirm cancellation in the same store where you purchased to prevent future charges.
Lose It!’s official Terms state that fees and charges are non‑refundable and that no refunds or credits are provided for partially used periods; there is no proration after cancellation. However, Lose It! does offer refunds for purchases made on the web and via Google Play within 35 days of purchase. Lifetime purchases are explicitly non‑refundable. Purchases made through Apple must be handled through Apple’s refund process; Lose It! cannot issue refunds for Apple App Store transactions. See the full Terms at FitNow Terms.
| Plan | Price (CAD) | Period | Features |
|---|---|---|---|
| Annual Subscription | C$39.99 plus tax | Annual | Full premium access |
| Annual Subscription (discounted) | C$29.99 plus tax | Annual | Full premium access (sale price) |
| Lifetime Account | C$189.99 plus tax | Lifetime | Premium access for lifetime or duration of app |
| Premium (non‑lifetime) | C$149.99 plus tax | One‑time purchase | Continued premium access |
Under Canadian consumer protection law, statutory refund rights for digital subscriptions are limited once digital content or services have been delivered; a 14‑day “cooling‑off” period may not apply after access has been granted. Lose It!’s voluntary 35‑day refund window for web and Google Play purchases is therefore more generous than standard statutory protections. Apple App Store purchases are subject to Apple’s own refund rules and timelines. Because Lose It! disclaims refunds for partially used periods and makes lifetime purchases non‑refundable, Canadian consumers should act promptly if pursuing a refund within the stated 35‑day timeframe or follow Apple’s refund process for App Store purchases.
Some users praise Lose It! for helping with weight loss and prefer its tracking features to alternatives, particularly long‑time or lifetime subscribers. At the same time, many complaints focus on billing and cancellation difficulties: users report broken or missing cancellation links on the Lose It! website, unexpected charges after trials, slow or non‑responsive customer support, and challenges obtaining refunds. Others criticize changes to features, intrusive ads, or perceived reductions in functionality. Reviews are mixed; positive experiences about the app’s weight‑loss help coexist with recurring negative billing and support reports.
Users commonly try to cancel inside the app without realizing the purchase was made through Apple or Google; because app stores control billing, canceling in the app does not always stop a store‑managed subscription. Another frequent error is assuming cancellation automatically entitles the user to a refund - Lose It! terms disallow prorated refunds for partially used periods and lifetime purchases are non‑refundable. Not saving receipts, screenshots, or correspondence makes disputes harder to resolve, and waiting beyond the 35‑day refund window for web/Google Play purchases can forfeit a refund option.
| Method | Refund | Difficulty |
|---|---|---|
| Apple App Store (iOS) | Refunds handled by Apple (subject to Apple’s policies) | Moderate - cancel via Apple ID settings; refunds via Apple support |
| Google Play (Android) | Refunds possible (Lose It! offers refunds within 35 days for Google Play purchases) | Low - Moderate - cancel via Google Play subscriptions; contact Lose It! support for web/merchant refund requests if needed |
| Web (LoseIt.com / FitNow) | Refunds possible within 35 days (per Lose It! Terms); lifetime non‑refundable | Moderate - cancel via account Premium Services; users report the cancellation link may be missing or inconsistent |
After you cancel, confirm the cancellation in the store or account where you purchased and keep records (confirmation screens, emails, and the documentation checklist items). If you purchased through Apple, request refunds and support via Apple Support: Apple Support (Canada). For Google Play purchases, use Google Play help for cancellations and refunds: Google Play support. For web purchases or to review Lose It! billing terms, see the FitNow Terms: FitNow Terms. If you have unresolved billing disputes after following these steps, maintain documentation and consider filing complaints with consumer protection agencies or your payment provider.
FitNow, Inc., 101 Tremont Street, Floor 9, Boston, Massachusetts 02108, United States.
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Written by Owen King
Digital-law graduate · 4 years experience
Graduate in digital law and passionate about secure written communication, I have been writing guides on certified mail and electronic registered delivery for 4 years.